APRIL 2023

Dear Anita,

Let’s spring into this issue of SAVVY with the newest ways that Google can influence your website to rank high in search results and sales LinkedIn Tips that could lead to your college roommate being your next client!

Want to chat? Contact me anytime.

Anita O'Malley

CEO, Leadarati

So, How's Your SEO?

Ways to Climb Higher in the New Era of Search

by Anita O'Malley

"If you're not on the first page, your business doesn't exist."

In recent years, search engine optimization (SEO) has undergone a significant transformation. Traditional SEO tactics that focused solely on keyword stuffing and link building are no longer enough to achieve high rankings in search engine results pages (SERPs).

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Did Your Next Customer

Go To Your College?

After years of training clients on LinkedIn, we’ve see firsthand that college Alumni are more likely to engage with each other than with others. 

This presents a gold nugget for outreach that many don't know about. LinkedIn has a feature that locates other Alums through a series of filters on your college’s LinkedIn page. Simply search for your school, select the Alumni tab and start filtering.

Results show at the bottom of the page and there you can reach out to whomever you choose. Just remember: when you attempt to connect, add a personal note.


Is your marketing bringing in sales opportunities?

Contact us to discuss ideas how we can help.

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