Business News for April 27, 2021
Today's message includes the following news, best practices, and online courses:
  • SVOG Portal Reopened
  • Restaurant Revitalization Fund to Utilize Point-of-Sale Systems
  • Upcoming Restaurant Revitalization Webinars
  • Wisconsin Innovation Awards
  • Financial Terms to Know for Your Business Credit Card
  • Cybersecurity webinar for Veterans and military-connected families

Upcoming Learning Opportunities:
  • Buy, Build, or Sell - Next Steps for Your Business
  • Fearless Performance Management
  • Building a Better Web Presence: Business Websites 101
SBA Programs & Updates
SVOG Portal Reopened
Shuttered venue operators can now apply for grant funding
The Shuttered Venue Operators Grant has now reopened. If you are looking to apply, review resources at such as the applicant user guide and FAQ. Keep these resources open throughout the application process.

For technical assistance, such as a password reset, browser suggestions, or how to use the multi-factor authentication with an app and the QR code, applicants can call 1-800-659-2955 or, for the deaf and hard-of-hearing 1-800-877-8339 and follow the prompts to SVOG assistance.

  • Applicant User Guide: The SBA's 57-page detailed guide of how to apply with screen shots to help you understand the steps to apply. Link is here: SBA Applicant User Guide

Note: Businesses are eligible for a SVOG even if you have already received a PPP loan if other requirements are met.
Restaurant Revitalization Fund to Utilize Point-of-Sale Systems
Integration designed to simplify relief fund application process
The SBA announced the first round of technology partners participating in a new initiative for the Restaurant Revitalization Fund (RRF) - a program that will allow eligible restaurants and other food establishments to access the RRF application or data they need to fill out the application through their point-of-sale (POS) service providers. These partnerships include Clover ®, NCR Corporation, Square, and Toast.

Once the SBA announces when applications will be accepted, qualifying restaurants will be able to work directly with their point-of-sale service providers to help them apply for the RRF. A full list of official point-of-sale service providers will be continually updated and can be found at

Upcoming Restaurant Revitalization Webinars
Webinars designed to help you prepare to apply for RRF funding
SBA's Wisconsin office is holding webinars to help eligible restaurants, bars, and other qualifying businesses impacted by COVID-19 better understand the Restaurant Revitalization Fund.

This program will provide eligible entities with funding equal to their pandemic-related revenue loss up to $10 million per business and no more than $5 million per physical location. Recipients are not required to repay the funding as long as funds are used for eligible uses no later than March 11, 2023.

Webinar topics include:
  • Eligibility requirements and maximums
  • Eligible uses of funds
  • How use of other SBA relief programs affect eligibility, and more

RRF Webinars in English
Register to attend, or recordings of two of the sessions will be posted to the SBA's YouTube page 
RRF Webinar with Hmong Focus
RRF Webinar in Spanish

RRF Resources in English and Other Languages
Business News, Resources, and Best Practices
Wisconsin Innovation Awards
Nominations open until June 15
Nominations for the Wisconsin Innovation Awards are open now through June 15. The awards event will be held October 5, and celebrates innovative products, services or ideas in every sector from around Wisconsin. Self-nomination and nominations of other companies/organizations are accepted. Past winners include OnLume, Infosec, Filament Games, the Law & Entrepreneurship Clinic, and more.

Nominate great ideas by answering a few simple questions or apply yourself! Find more information on the Wisconsin Innovation Awards here.
Got a Business Credit Card?
Financial terms you need to know
Your business credit card is more than just a piece of plastic to buy supplies with! If you use it properly and you will help you build a solid financial foundation for your business.

But in order to use it well, you’ll need to learn the lingo that goes with your new card. Like the rest of your business, getting to know your way around the terminology can come with a learning curve! The following list of terms will help you be an informed business owner. And you’ll be able to maximize the value of using your business credit card.

The Benefits of Cybersecurity in Business
Cybersecurity webinar for Veterans and military-connected families
Tune in as the VBOC & Prairie State College feature a lunch-n-learn on the details of cybersecurity, its benefits and why you need to incorporate it into your Veteran-owned business.

This short 1-hour webinar will give you a better foundation on the purpose of cybersecurity and some steps you can incorporate to protect your business.

Upcoming SBDC Virtual Learning Opportunities
Buy, Build, or Sell - Next Steps for Your Business
May 18, 2021
It takes a lot of sweat equity to build up a successful business, and most business owners will eventually want to retire. For many, retirement may translate into selling your business – and it is crucial to prepare for a big exit, right from the start.

Even if you never plan on selling, building your business as though you intend to someday will make everything run more efficiently – you’ll be able to see how your business is trending overall, maintain a cleaner financial picture, and implement better standard operating procedures. This class will help you understand how to analyze your business’ financial performance as well as some qualitative factors to consider when making decisions regarding your investment in your business.
Fearless Performance Management
starts June 21
For new and continuing managers alike, the performance management process can be an intimidating one. Yet this opportunity for two-way feedback can become one of your greatest assets as you and your team members work together collaboratively.

This class provides you with specific tools you can use to set performance goals, document and manage performance, maintain ongoing communication, and develop performance improvement plans. 
Building a Better Web Presence: Business Websites 101
June 29, 2021
In this “101” course, we will discuss elements to consider to creating a strong business website. Whether you are looking to create your website from scratch or want a “checklist” of recommendations to evaluate what you currently have, this event is a great place to start.
Some topics we will discuss include:
  • Determining what information is most important – don’t let your message get lost!
  • Creating a succinct CTA (call to action)
  • Considerations for mobile-friendly websites
  • Setting up your menu pages
  • Suggested website resources
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at or 608-263-2221 to request accommodations.

The Wisconsin SBDC Network is a proud part of the Institute for Business & Entrepreneurship in the University of Wisconsin System. It is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.