MARCH 2020 SCBA MIDDLEBURG MATTERS
MIDDLEBURG MATTERS
As South Carolinians deal with the tremendous threat the Coronavirus poses to our communities, SCBA commends and thanks our Radio and TV stations for keeping our residents updated and informed with accurate and timely information.

NAB has produced :15 and :30 radio and TV PSA’s about preventative steps to take to avoid the virus and we hope you will air them on your stations.
As local radio and television broadcasters navigate the editorial and operational challenges presented by COVID-19, the National Association of Broadcasters (NAB) is providing tools and resources, including radio and television public service announcements (PSAs) in English and Spanish, to help stations accurately cover this issue and prepare for the impact on your staff, community and business.
The PSAs inform audiences how they can help prevent the spread of respiratory diseases and learn more at the Centers for Disease Control and Prevention coronavirus website, CDC.gov/COVID19 . The tools include guidance on prevention and precautions, creating response management teams and trusted sources.
We urge you to clear some inventory to air these PSAs as often as possible. As COVID-19 presents more challenges to local communities, our audiences and policymakers look to broadcasters to provide accurate and timely information to help keep the public safe, and Congress will recognize and appreciate the leadership of broadcasters in this effort.

We thank you for your extraordinary service to your communities. As new tools become available, we'll alert stations. In the meantime, don't hesitate to contact us at nab@nab.org with any questions.
Due to coronavirus concerns, SCBA has cancelled the March 21st News Training at SCETV and the April 8 th Job Fair at the National Guard Armory. We will notify you if these events are rescheduled for later in the year.
2020 AWARDS OF DISTINCTION RECIPIENTS
TOMMY SUGGS
DAVE AIKEN
Our January 30, 2020 Awards of Distinction dinner took place in front of a packed house at the USC Alumni Center in Columbia. Dave Aiken, Station Manager of WOLO was honored with the SCBA Masters Award and Tommy Suggs, President & CEO of KeenanSuggs and longtime color analyst for the Gamecock football team, received the SCBA Honorary Life Membership award.
A “surprise” Distinguished Service Award was also presented to Bill McElveen, Regional President, Alpha Media. The presentation included a congratulatory video from NAB President Gordon Smith who announced that the award hereafter will be named the Bill McElveen Advocacy Award to honor Bill’s decades of service and contributions to our industry.
SCBA President John Humphries added “Bill is our state’s most respected and best-known radio broadcaster and his work on our behalf locally, statewide and nationally is unparalleled”.
BILL MCELVEEN



SAVE THE DATE FOR THE
2020 STAR AWARDS
The SCBA STAR Awards will be held 6 pm-10 pm on August 15, 2020 at the Hilton Columbia Center. Stay tuned for more information and this year’s theme!
MEMBER SERVICES
LEGISLATIVE BREAKFAST

On March 5, 2020 SCBA hosted the annual Shrimp and Grits Legislative Breakfast on the State House grounds. The breakfast is held in Columbia to bring broadcasters and state legislators together in an informal setting for discussion of issues and gives broadcasters an opportunity to thank their supporters. This year 50 legislators and about 200 staff members attended the popular breakfast.
 
Following the breakfast, several SC broadcasters walked to the State House gallery for a special ceremony. Representative Bill Taylor read the names and stations of broadcasters in attendance. Taylor then announced that he and Tim McGinnis, as the founding members, have created the SC Broadcasters Caucus and that Joe Jefferson (Pineville), Chris Wooten (Lexington), David Mack (Charleston) and Micah Caskey (West Columbia) are the newest inductees.
MEMBERS IN THE NEWS
MANNING KIMMEL
ALLAN MILLER
Manning Kimmel and Allan Miller, owners of OTS Media in Rock Hill, were awarded the 2019 Lifetime Business Achievement Award from the York County Regional Chamber of Commerce on February 7, 2020. This is the Chamber’s most prestigious award and recognizes business leaders who are committed to growing their community through business and volunteerism. Since 1984, the two have built OTS Media into a 4-station radio cluster (6 frequencies) that serves the Tri-County Area.
RON HILL NAMED
AREA PRESIDENT

Ron Hill with iHeart Media was recently named Area President, Carolinas. In this new role Ron will continue to manage the Columbia radio stations and will also be responsible for the Charleston, Myrtle Beach and Florence, South Carolina markets.



RICH O'DELL NAMED
"2019 GM OF THE YEAR,
MARKETS 51+"
Rich O’Dell, president and general manager of WLTX TV was named BROADCASTING + CABLE’S "2019 GM OF THE YEAR, MARKETS 51+".
A legend in South Carolina broadcasting, O’Dell has served as president and general manager of TEGNA’s CBS affiliate in Columbia for 20 years. During his tenure, he has led the station during periods of rapid change in local broadcast television, and through his leadership has grown WLTX into the trusted source for local news it is today. O’Dell received the SCBA Honorary Life Membership Award in 2012, and in he was inducted into the 2018 SCBA Hall of Fame. Recognizing the impact O’Dell has made on South Carolina’s broadcast industry and on the lives the people of the state, the South Carolina legislature passed a 2019 resolution honoring his service.



LONGTIME WYFF 4
ASSISTANT NEWS
DIRECTOR RETIRES
WYFF 4 Assistant News Director Lee Brown retired in January, 44 years to the day after he was hired. Brown began his career at WYFF 4 (then WFBC-TV) in January 1976 as a reporter. During his tenure, he also served as an Assignment Editor and Managing Editor. Brown has won multiple awards throughout his career, most notably a George Foster Peabody Award. He has also been honored with National Headliner, Edward R. Murrow, Southeast Regional EMMY and the 2015 SCBA Masters Award. In 2007, Brown was named to the Silver Circle of the National Academy of Television Arts and Sciences (NATAS), Southeast Chapter. Brown is the only person to hold the Assistant News Director title in the station’s history.
Have you or someone at your station been recognized recently with an award or promotion? Please send all information to paula@scba.net at the SCBA office.
IN MEMORY
As we recognize the accomplishments of our broadcast colleagues, we also want to remember those we have lost.
JONATHAN REED

Jonathan Reed passed away on February 24, 2020. Reed was a longtime iHeartMedia fixture, and had been at the helm of WNOK since June 2016 - it was his second PD tour of duty there. Sandwiched in between were programming stints at sister WAEV (97.3 Kiss FM), Savannah, GA and KHFI (96.7 Kiss FM) and KPEZ (102.3 The Beat) in Austin TX. Reed achieved the highest ratings in history at WNOK in Columbia, SC, as program director and on-air personality.
TOM KINARD

Tom Kinard, Pee Dee broadcasting personality, passed away February 1, 2020 in Florence, SC. Kinard was best known for his local radio show called “Kinard N Koffee” which aired on WJMX and WSIM. Throughout his career, Kinard worked at stations in Augusta, GA, Charlotte, NC and Florence, SC. He was able to interview countless guests, including presidents, actors, musicians and authors. Kinard was the recipient of the 1996 SCBA Masters Award which recognizes the lifetime achievements of on-air broadcasters who have made significant contributions to broadcasting in South Carolina and to the local communities they’ve serve.
DAN MOON

Dan Moon, a longtime local radio talk show host and operations manager with WTMA-AM and former information officer with the Berkeley County Sheriff’s Office, died November 26, 2019 at the age of 78.

Moon began at Charleston’s WTMA in 1988 as a station operations manager and retired in 2003. In June 2019, WTMA renamed its studio the Dan Moon Studio as part of its 80th anniversary festivities. Moon attended the ceremony and was presented with a commemorative plaque. Moon was the recipient of the SCBA 2003 Masters Award which recognizes the lifetime achievements of on-air broadcasters who have made significant contributions to broadcasting in South Carolina and to the local communities they’ve serve.



PEP REMINDER!

APRIL



Radio should be running the following campaigns:
·      Army National Guard
·      SC Forestry Commission
·      SC Dept of Education
·      SC MEP
·      SC Technical College Systems
·       SC Call 811
TV should be running the following campaigns:
·      Army National Guard
·      SC Department on Aging
·      SC Dept of Education
·      SC MEP
·       SC Forestry Commission
·       SC Call 811
Please remember to send your reports to us by the 10th of each month. The preferred method to receive the reports is by email to paula@scba.net

South Carolina Broadcasters Association
2711 Middleburg Drive, Suite 201
Columbia, SC 29204
803-732-1186
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