L.Y.E.D Life Coaching
"Inspire, Impact, & Change Lives!"
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Toni Hughes, CEO of L.Y.E.D Life Coaching, grew up in the projects of Nashville, TN where she faced many unique challenges as a child. Some of Toni's greatest challenges stemmed from the relationship with her biological mother when they resided together. Learning from these experiences and reflecting on these difficult times as an adult inspired Toni to launch her company, L.Y.E.D., in August 2020 to help others. L.Y.E.D., the acronym form of 'Live Your Extreme Destiny', provides life and relationship coaching for daughters and their mothers helping them both to transform a toxic relationship into a caring and trusting relationship which will positively impact all areas of their lives.
Toni shares more about her mission, "My goal is to help women who have had or currently have a dysfunctional or toxic relationship with their mother. My job is to help you reach your goals, live out your dreams, find your purpose, identify your passions, and live your best life to the fullest. I believe that establishing a mother and daughter connection is the first step in genuine healing between the two and is the springboard to building and celebrating other successful relationships in your life."
Toni considers many of her childhood experiences and, in particular, the relationship with her mother as she was growing up and wishes that things had been different at the time. Toni shares more, "Ever since my own challenging childhood experience with my mother, I grew a strong desire to help other mothers and daughters overcome the various challenges they face in everyday life from divorce, abuse, neglect, and much more. My experience with my own mother has taught me the ups and downs of what it is like to live with misunderstanding, lack of communication, neglect, hardship, and much more. Having had this less than optimal experience in my own personal relationship with my mother, I want to help others so they can begin the healing process and build the foundations of a loving, caring, and nurturing relationship."
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"Throughout every obstacle and tribulation, I can truly say I have overcome so much that I am grateful to still be here with you today to help as many women get back on the course that they were destined to be on. My motto in life is to 'Inspire, Impact, and Change Lives”.
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Toni is able to differentiate her approach to coaching clients because of her own personal experience as a child and knowing the toxic impact that a negative relationship between a daughter and a mother can have on young adults and throughout a lifetime if not repaired. Toni says, "The relationship between the daughter and mother directly impacts all of the other relationships that both daughter and mother have established including relationships that they will develop in their future. By improving the relationship between a daughter and a mother, all other relationships in their lives will improve and grow in a positive manner. We work to build the foundation of a positive relationship and help foster growth moving forward. I know that as women we have enough to deal with in the world, so I would like to help lighten the load, if you will."
Toni has designed a coaching system with effective strategies and offers several resources to support her coaching including a recently published book titled, Living Your Extreme Destiny. Aiming to be of service to women all over the world, Toni's book was written to serve as a guide for women who want to learn how to find purpose and passion in life. Toni is excited to share that many of her coaching strategies can be found in her new book which readers can find at both Amazon and Barnes & Noble.
Toni first contacted SCORE - Charleston seeking mentoring services for a different business venture prior to even considering life coaching as a possible career option. In May 2019, Toni was aligned with SCORE mentor, Brenda Whisler, who has been volunteering her time as a mentor since 2018. Brenda has owned several businesses throughout her career and understands the importance of business planning, effective marketing strategies, differentiating your business, and developing community and client relationships.
Through conversation during their first meeting, Brenda learned about Toni's background and asked Toni if she had ever considered coaching others to overcome the same types of relationship challenges she faced with her mother. After further consideration, Toni asked Brenda to assist in preparing a business plan for a coaching business rather than the original high-risk business she had in mind.
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"Brenda Whisler, my SCORE Mentor, helped me realize that L.Y.E.D was the right business for me to launch. I will continue to use every word of advice, encouragement and support that Brenda has provided me! SCORE has so many resources available including mentoring and workshops encompassing of variety of important business topics." |
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"Brenda has been outstanding! She helped me realize where I could add the most value in helping people because of my own personal experiences. Brenda helped me every step of the way including helping me research which classes and certifications I needed to coach. Brenda even provided role playing to help me prepare for my first client visit. Each time we meet, Brenda gives me homework to complete so that my business continues to advance. Brenda also helped me apply for my business license, create a P&L Statement, and provided a list of SCORE Resource Partners who could help me develop my website."
Toni's mission to help others, coupled with her coaching niche, continues to inspire her more than ever. Toni is in the process of creating an online course based off her new book and plans to make it available on her website. Toni is also offering a free consultation for new clients. Personal growth is also important to Toni as she works diligently to learn new facets about herself, unique coaching techniques, and various business topics to keep moving forward. Through her social media efforts, client referrals, and coaching inquiries, Toni is building a tight-knit community of clients who encourage, support, and empower one another.
Toni's advice to other entrepreneurs is the same advice she shares with her clients, namely "You too can be all that you were created to be if you just believe! This experience has shown me that I am capable of whatever I put my mind to. Just as I have, you will learn more interesting things about yourself when you go through the process of starting a business and serving clients. Figure out your potential and begin the process of achieving your goals."
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L.Y.E.D Life Coaching
(615) 429-4816
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SCORE - Charleston, SC
(843) 727-4778
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