SCT Annual Meeting Update – New Breakout Sessions!

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Sonoma County Tourism's

2022 Annual Meeting is nearly here!

Wednesday, Sept. 21, 2022

1:00 p.m.

Sonoma State University Student Center Ballroom

Mountain climbers would say Sonoma County is in a "col," the space between two peaks, considered an excellent place for navigation. Finding our way to the next peak will take great strategy, innovation, and collaboration. This meeting will provide insights, inspiration and ways to integrate that will help your business elevate to new heights.

Hear from SCT on its plans for the year ahead to promote Sonoma County to potential visitors and stakeholders.

Andrew Leary, from Leave No Trace, will join us to share updates on the innovative partnership between Leave No Trace, Sonoma County Tourism, and Sonoma County Regional Parks.

We'll close the general session hearing from

Kevin Jorgeson, professional climber and motivational speaker to leave us inspired for the year ahead.

Registration is $40 per person. Admission to the annual meeting includes access to two of the four breakout sessions, snacks and refreshments, and wine reception.

Learn more about our guest speakers and read our annual meeting FAQs at https://www.sonomacounty.com/partners/annual-meeting.

Questions can be directed to [email protected].

Meeting Schedule:

1:00 - 2:30 p.m. - General Session and Keynote Speaker

2:45 - 4:30 p.m. - Breakout Sessions

4:30 - 5:30 p.m. - Wine Reception

Breakout Sessions Details:

Sonoma County Tourism is pleased to reveal its entire breakout sessions lineup!

Navigating Post Pandemic Marketing and Public Relations: Insights and Strategies For Success

Moderated by: Todd O’Leary, VP, Marketing and Communications at SCT

Panelists: Mina Robertson, Account Director at Miles Partnership; Gabe Saglie, Travel Editor at TravelZoo; and Conrad Braganza, Sr. Manager, Research at SCT

The pandemic has shifted consumer preferences and priorities around travel. In addition, budgets are still tight as business ramps back up. So, marketers must navigate this new competitive landscape and find efficiencies to gain traction. Join us for an insightful discussion that will help attendees understand trends and economic factors at play, and then serve up some creative integrated solutions that dovetail with SCTs focus on both sustainability and wellbeing.

Increase your Visibility: Meetings and Group Industry

Presented by Chelsea Kendall, Regional Account Director, Destination Marketing at Cvent

Have you considered ways to increase your visibility in the meetings and group industry? Join the Cvent breakout session, where Chelsea Kendall, Regional Account Director, Destination Marketing, will share domestic and local industry trends, best practices, and ways to maximize your exposure on the site selection platform. Cvent is a leading meetings, events, and hospitality technology provider offering a comprehensive suite of solutions that automates and simplifies the entire event management process to maximize the impact of events.

Leave No Trace & Sonoma County: The Successes So Far and the Opportunities Ahead

Presented by Andrew Leary, Director of Sustainable Tourism and Partnerships at Leave No Trace

In April 2021, Sonoma County Tourism and Sonoma County Regional Parks announced a partnership with the national Leave No Trace organization to help ensure visitors who enjoy the region’s parks and open spaces do so responsibly. Learn about the successes of this collaboration over the past year and a half and discover new opportunities to advance this initiative further. Attendees will have access to tools and training materials and be the very first to watch Sonoma County’s new Leave No Trace video series.

Cannabis Travel and Why it Matters

Presented by Brian Applegarth,

Founder of Cultivar Brands and the Cannabis Travel Association

Cannabis tourism has taken off in regions across the country, driving revenue and elevating the visitor experience. For a variety of reasons, Sonoma County is poised for tremendous growth within this sector. From product distributors to health and wellness experiences to trade and consumer events to business meetings, the potential for growth has never been greater. Learn from industry expert, Brian Applegarth, as he provides an overview of the cannabis travel industry and explores the question, “Why does it matter?”