Caroline Slootweg is a start-up, change management and digital transformation specialist. She has worked at Unilever, WPP, in mar-tech and agri-tech. Her purity of purpose expresses itself as clarity, simplicity and speed. Caroline sailed half-way around the world and across the Pacific Ocean in the Clipper Round the World yacht race and is also a keen forager and traveler.
Most recently, Slootweg co-founded Kelp Blue, believing that one solution to restoring equilibrium to the plant is through growing and managing large-scale Giant kelp forests. Currently, Kelp Blue is cultivating such a kelp forest (macrocystis) in exposed waters in Namibia. They are hoping to identify a location in the region for a second operation. Kelp Blue will be harvesting the canopy and creating biostimulants for the agricultural sector