April 9th - SEM vs. SEO – What is what and how does it benefit my business…?
So what is the difference between SEO and SEM? Most businesses have heard it all, from horror stories to successes, everyone seems to have an opinion on what works best. But perception can be anything further from the truth. Join us for an information packed session on the difference between SEO and SEM and how to determine what’s best for your business. We will discuss best practices and some do’s and don’ts that will save you time and money!
Content Covered: Search Engine Optimization, Websites, Search Engine Marketing (PPC)
May 14th - The Evolution of Business Websites
Learn the trends, best practices, and innovation of websites and what it means for your business! With so many options out there, which one is right for your business? What are your customers looking for? What are some of the latest and greatest websites innovations available to me? Learn from the experts on what they suggest you should incorporate into your website to stay ahead of the game!
Content Covered: Websites
June 11th - Avoid the Summer Blues… FREE Marketing Tips from the Pro’s!
Do you experience a drop in business over the summer months? That is the reality for many businesses across Arizona. With the kids out of school and the snow birds back in their summer homes, businesses are sometimes left high and dry. In this seminar, we will discuss some tips, tricks, and best practices to help ease the summer blues and turn that frown upside down!
Content Covered: Client Relationship Management (CRM), Email Marketing, Promotions, Coupons, Websites, Social Media
July 9th - Blogging Made Simple
Most small businesses have heard the term blogging… But what in the world does that mean? Blogging is a content marketing strategy that uses your expertise to build trust and authority with not only search engines, but consumers as well! Did you know 81% of U.S. online consumers trust information and advice from blogs? Blogging is one piece of a larger strategy aimed at getting your business found and chosen.
Content Covered: Blogs, Websites
August 13th - Preparing Your Marketing For The Holidays!
It is never too early to start planning for the holiday season. In fact, some of the big box retailers start in April and May! With so much to plan for and consider, let us help teach you some of the best practices out there and how you can leverage the holidays to give your business a little boost!
Content Covered: Client Relationship Management (CRM), Email Marketing, Promotions, Coupons, Websites, Social Media
September 10th - Reputation/Listing Management – Make Sure Your Business Is On The Map!
Listings and reputation go hand in hand. Without listings, your business wouldn’t have any ratings or reviews… But wait, what is a listing? There are a variety of listing sites out there, some of which you should be pretty familiar with. Google Maps, Yahoo Local, Bing Places, Yelp, Dexknows.com, and Yellowpages.com just to name a few. When consumers search for local solutions to their problems, search engines like Google are more than happy to scour the web for online listings of businesses like yours. In this seminar, you will learn how online listings and reputation can make a big impact for your business in the future!
Content Covered: Online Listings, Reputation Management, Reviews
October 8th - Video Marketing For Small Business!
Ok, so you don’t like being in front of the camera… we get it! Unfortunately, you’re going to have to get past that for a few minutes to better your business. Did you know video accounted for 74% of all internet traffic in 2017? So there’s some real upside to exploring ways to use video, and many ways to do it effectively.
Content Covered: Video Marketing, Social Media, Websites
November 12th - How Your Local Business Can Compete in an Amazon.com World
If you’re competing with the Amazonians (and you are), our best advice is to, well…do as the Amazonians do. We’ve got a few suggestions on how you can beat the big guys at their own game. It may be an Amazon.com-dominated world, but local businesses still have a place in it. Your local business is a vital part of the community. Let’s keep it that way.
Content Covered: Client Relationship Management (CRM), Email Marketing, Promotions, Coupons, Websites, Social Media
December 10th - Creating A Successful Marketing Plan for 2020
As a small business, planning is everything. Unless you have deep pockets and money hanging from a tree, chances are you need to plan how every dollar is spent. Most businesses at some point in time have created a business plan and/or a marketing plan but did you ever follow through with it? Have you updated it? We’ve got a few tips and suggestions on how you can put together a solid marketing plan for 2020 and get your business on track for the new year!
Content Covered: Marketing Strategy
