Why You Need SEO Even During a Pandemic
First of all, let's define SEO for those who maybe have heard the term but are unsure of what it means. SEO stands for
Search
Engine
Optimization. This is the process of auditing your website and determining keywords based on your market, location, and competition that will drive traffic to your website without running ads.
During times of uncertainty, the natural reaction is to take your foot off the gas pedal. In some cases, this is true. However, when it comes to digital marketing, especially SEO, this isn't a recommendation we would make. Why? Let's look at some statistics:
- 5.6 billion Google searches per day
- 63K Google searches every second
- 2.3 trillion Google searches in 2019
Organic Searches make up the majority of all clicks on Google. How can you get to the top of organic searches? You guessed it, SEO. Right now, people are working remotely, which means they are on the computer far more than ever. So why is it important to be at the top?
- 84% of searchers skip paid ads
- 90% of people never scroll to page 2
- 61% of clicks go to the top 3 organic listings
- 33% of clicks go to the #1 organic position
If you are not already in the SEO game, now is the time to start. It takes a little time to position yourself organically, but we can help you! Please don't hesitate to call us to find out all of your SEO options.
