June Meeting Sponsor
Purcell Murray
185 Park Lane
Brisbane, CA 94005
(800) 892-4040
The Purcell Murray Company, a distributor of premium kitchen and bath products, was founded in August of 1981 when Tim Murray and Larry Purcell were granted distribution rights to the Litton microwave line for the greater San Francisco Bay Area. Twenty-six years later, Purcell Murray Company now employs over 100 people and handles the Marketing, Sales and Distribution efforts for Bertazzoni, Best, Bosch, Broan, Franke, Gaggenau, Thermador, and U-Line, throughout California and Northern Nevada as well as as La Cornue throughout North America.  The company has locations in Northern California and Southern California. The Company headquarters is located south of San Francisco in Brisbane, California, and features a new 13,000 square foot state-of-the-art showroom and cooking demonstration center with over 188,000 square feet of warehouse facilities (including our Hayward Distribution hub). Their Southern California facility boasts 9,000 square feet of breathtaking showroom and cooking centers as well as 123,000 square feet of warehouse facilities (including our Santa Fe Springs warehouse location).
 Over the years, Purcell Murray Company has become one of the largest, most influential and successful distributors in the country. Their success is founded upon sound business principles as well as focusing on the important role marketing plays with their distribution efforts. Purcell Murray's years of industry experience have fostered relationships founded on trust and credibility, which instills confidence in both the manufacturer and dealer in the company's ability to manage the distribution efforts of the various brands they represent.
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"How To Survive The
Erosion of Margin - Costly Installation Errors"
The San Francisco Bay Area Chapter of NARI
Invites you to the June 2011
Chapter Meeting
Wednesday, June 8, 2011
6:00-8:30pm
Purcell Murray
185 Park Lane
Brisbane, CA 94005
THE FIRST 5 TO REGISTER FOR THE MEETING WILL BE GIVEN A "MARKETING MOMENT" AT THE MEETING! (Open to those who haven't won in the last 90 days)
REGISTER AT OUR WEBSITE NOW!

How To Survive The Erosion Of Margin - Costly Installation Errors
Presentation By:
Larry Chatfield
Technical Services Manager
Purcell Murray
Installation errors have a far-reaching impact on everyone involved, they erode client confidence, damage professional reputations and worst of all have a negative impact on the profitability of the job.
It is an established fact in the Appliance Industry that 40% of all service calls are actually to remedy badly installed appliances. This service is not covered by warranty, so ultimately the cost will be charged back to person overseeing the remodel.
Come and learn the following detailed information, tips and techniques to avoid installation errors:
- Planning & Communication
- Understanding Built-In Refrigeration
- Unraveling the Myth of Ventilation
- Front Load Laundry Installation
- Water Filtration Systems

ABOUT OUR PRESENTER
LARRY CHATFIELD
Larry Chatfield, has served as the Technical Services Manager for the Purcell Murray Company for the past eight years, overseeing the entire Technical Services Division for California. Larry's many duties include, teaching Training Programs for Installers and Service companies for the 11 Brands that Purcell Murray distributes. Support for the Builder Projects throughout the state to forestall costly installation issues and White Glove service to "remedy" installation issues that have resulted in appliances not working correctly.
Larry has worked in the appliance industry for over 20 years, and has worked in Technical Services for BSH and DCS and prior to that he worked in Technical Services for the Consumer Electronics Industry. |
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REGISTER NOW AT OUR WEBSITE
Members:
$30 - Through June 6
$35 - June 7 and 8
Non-Members:
$35 - Through June 6
$40 - June 7 and 8 |
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