COOLANT EXCHANGE PRICE CHANGE


Effective Tuesday, December 26th, the Coolant Exchange service will be priced at $140 and we will be offering a $20 discount for all customers who purchase the Coolant Exchange service.


We have looked at how our pricing compares to in the market and feel that this new rate brings us closer to the competition while still being the best service option for our customers. Further, we feel the $20 coupon helps emphasize the balance between price and value in our service.


Use this script when discussing the service with customers.


"I wanted to speak to you about your coolant system. Your manufacturer recommends coolant be exchanged every ____ miles. If you haven't replaced your coolant in that amount of time, it will be mostly water by now.


You can imagine how much less effective that is at protecting your engine and it also impacts performance and gas mileage.


We offer to transfer that water out using our pressure system and add 50/50 universal coolant throughout, to last you another 60-80,000 miles.


This is typically a $140 service, but we are offering a $20 discount for all oil change service customers right now. Is this something you would like to take care of today?"

Common Questions and Concerns From Customers.


A COOLANT EXCHANGE SEEMS EXPENSIVE.


We are actually more affordable than our closest competitors.

Jiffy Lube and Valvoline charge $159.99 and dealerships charge $200 or more depending on the dealership.


WHY IS A COOLANT EXCHANGE SO IMPORTANT?


Coolant breaks down like any other engine fluid. Just as motor oil has vital engine performance additives, your coolant has additives that prevent boiling, freezing and corrosion. When these additives are depleted, contaminants and debris can begin to build up on your radiator, affecting its performance.

It’s essential to have your coolant fluid exchanged every so often. Whether it’s cold or hot outside, the coolant allows the cooling system to keep the engine and radiator at just the right temperature.


I’M NOT SURE IF I HAVE TIME FOR A COOLANT EXCHANGE.


The coolant exchange service only takes about 10 minutes. If you don’t have time for that today, we understand. We will still honor the $20 off if you come in for the service at a later time.

Coolant Exchange Cheatsheet!


Download this cheatsheet to keep at the podium and let's see just how many Coolant Exchanges you can DRIVE with the updated script!


Download this and set at each podium for a quick reference to the script.

Discounts and Coupons SOP


Even with this new offer you will want to make sure you are following shop SOP for discounts and coupons. Review the attached document to ensure you are using coupons correctly.


SOP LINK

Have questions? Need help? Reach out to your DM for any assistance.

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