Fall 2012
Find, Follow & Friend Us!

 Find us on Google+Like us on FacebookFollow us on TwitterView our videos on YouTubeView our photos on flickr

In This Bulletin


New Director for DECD


Event-full Fall Campaign


Thank You to Our Real-y Fine Weekend Sweepstakes Contributors


Heritage Area Grants to St. Mary's Sites and Attractions


St. Mary's Stellar Wineries Reap Awards


Funding for Three Notch Trail


SMCT Participates in Travel Writers' Conference


SMCT Hit the Road with Mini Maryland on the Road


Leonardtown Seeking Arts & Entertainment District Designation


Chesapeake Orchestra and Woodlawn Farm Team-Up


Looking for Partners


Barbara Bershon Elected as Chair of the Maryland Arts Council


A Women Behind the Throne and Another upon It, at this Year's Oyster Festival


Keepin' It Local Makers' Market Opens


Cracker Barrel Restaurant Opens in St. Mary's


Register Now for the Maryland Travel and Tourism Summit


New MD Green Travel Application


State Tourism Offers Event Producers E-Calendar Opportunities

 Industry-Interest Events
Maryland Travel and Tourism Summit
November 14-16
Hyatt Regency Chesapeake Bay Resort, Cambridge 
Register at www.mdtourism.org

Ongoing Industry Meetings

St. Mary's Chamber of Commerce Tourism Advisory Council
Fourth Thursday of the Month, 
8 AM,
St. Mary's County Chamber of Commerce Office, California. 
Council members meet to discuss industry issues. Contact Chamber Office for more information:

Leonardtown Business Association Meeting
Second Friday of the Month, 8:30 AM,
Various Leonardtown locations.
Businesses, organizations and other corporate entities located in Leonardtown meet to discuss ways to promote the Town.  For membership and meeting information, contact admin@thelba.org

St. Mary's County Hotels Meeting
Third Tuesday of the Month,
1:30 PM, location varies.
St. Mary's County hotels meet with SMCT to discuss industry topics, programs and marketing initiatives. Contact SMCT for meeting info and location at
301-475-4200 ext. 1404.  

Calendar of Special Events    
To view the calendar of special events in St. Mary's County visit www.visitstmarysmd.com    

This is the official Industry Bulletin produced by St. Mary's County Tourism (SMCT), a division of the Department of Economic and Community Development.

News You Can Use! 
directorNew Director for DECD

The Department of Economic and Community Development and the Division of Tourism will welcome Steven Anderson as the department's new director. Mr. Anderson comes to St. Mary's County with extensive experience in economic and community development and business operations and management. Most recently he served as the President and CEO of Lake County Partners, Inc., in Libertyville, IL, a not-for-profit economic development agency. From 2002 to 2008 he served as Vice President, Business Development for the St. Louis County Economic Council, in St. Louis, Mo.

fallcampaignEvent-full Fall Campaign 

SMCT in partnership with area hotels, corn mazes and event producers, is promoting the county's great line-up of fall events via a digital marketing campaign. The promotion includes a ticket giveaway incentive for visitors booking weekend rooms at participating hotels. To learn more about the free ticket offer, including tickets to the Riverside Winefest, the Blessing of the Fleet, the Oyster Festival and Forrest Hall Farm and Bowles Farm corn mazes, click here.

reallyfineThank You to Our Real-y Fine Weekend Sweepstakes Contributors

SMCT extends a hearty thank-you to our partners who contributed prizes for the summer sweepstakes: Woodlawn Farm Bed & Breakfast, Caf´┐Ż des Artistes, Island Bar and Crab House, Scheible's Restaurant, Wicomico Shores Golf Course and Riverview Restaurant, Slack Winery, Port of Leonardtown Winery, Historic St. Mary's City, Sotterley Plantation, Piney Point Lighthouse Museum and Historic Park and St. Clement's Island Museum. Now that's partnering! Mr. Harold Weinstock of Arlington, Virginia, won the sweepstakes. SMCT added nearly 400 new subscribers to its newsletter as a result of the contest.

heritageareaHeritage Area Grants to St. Mary's Sites and Attractions

The Southern Maryland Heritage Area Consortium recently announced its annual mini-grants awards. Congratulations to the St. Mary's County grantees! Town of Leonardtown for Wayfinding Signage, Lexington Park Business & Community Association for the Lexington Park Geo Trail, Historic Sotterley for a Children's Discovery Pamphlet, Point Lookout State Park for Civil War Enhancements, and Trinity Episcopal Church for a brochure on the historic church.

wineawardsSt. Mary's Stellar Wineries Reap Awards
Port of Leonardtown medals from Maryland Winemasters Competition
Although neither of the county's two wineries are more than four years old, both have an impressive show of medals from state, regional and even international competitions. As their reputations grow, so too, does the number of visitors to both
Port of Leonardtown Winery and Slack Winery. "Both Slack and Port of Leonardtown have earned multiple golds and 'best in class' honors in their first few years of production," notes Kevin Atticks, Maryland Wineries Association Executive Director. "This is further proof that St. Mary's County - and Southern Maryland, in general - is prime viticultural land." Port of Leonardtown Winery is one of the few collective wineries in the nation. Slack Winery is the state's only inn and winery.

threenotchFunding for Three Notch Trail

Interpretive trail signage is combined with sheltered resting areas.
Governor Martin O'Malley recently announced an additional $1.4 million in Federal Transportation Enhancement Program (TEP) funds for the construction of a new section of the Three Notch Trail

a pedestrian and bicycle trail in St. Mary's County. The five-mile section will extend from MD 5 in Mechanicsville to MD 236 in New Market. Once constructed, this missing link will provide an 11-mile continuous path through the county. The Governor has also awarded $470,000 in State funding for this trail project through a Maryland Bikeways Program grant. The trail features interpretive markers that tell about the history and ecology of the area.  

Rebecca Lira and Maryland OTD Public Relations Coordinator Connie Yingling
Rebecca Lira and Maryland OTD Public Relations Coordinator Connie Yingling
SMCT Participates in Travel Writers' Conference
Tourism Coordinator Rebecca Lira spent several days in Lehigh Valley, Pennsylvania, in September at the Mid Atlantic Tourism Public Relations Association's annual travel writers' marketplace. This was an opportunity for travel public relations professionals at the state and county level to engage with writers. SMCT and Historic St. Mary's City co-sponsored a component of the marketplace. Seventy-nine writers attended. Last year, the Southern Maryland region hosted the annual event.

SMCT Hits the Road with Mini Maryland on the Road

OTD Group Sales Director Rich Gilbert and Mini-More road warriors

Nicknamed "Mini-MORE", this rolling sales blitz organized by the Maryland Office of Tourism (OTD) travels directly to the offices of tour operators each year where participants have the opportunity to promote their destinations. Tourism Coordinator Rebecca Lira went along for the ride, selling St. Mary's to 13 tour operators along the roads of Pennsylvania.

ltownartsLeonardtown Seeking Arts & Entertainment District Designation
Tour participants before the Leonardtown mural denoting the town's history

Leonardtown officials have begun the process of seeking a state Arts and Entertainment District designation for the town. In August, Leonardtown Mayor Dan Burris, Town Administrator Laschelle Mckay and arts stakeholders met with state arts officials for a walking tour that included the Arts Center and arts-related businesses.

woodlawnorchestraChesapeake Orchestra and Woodlawn Farm Team-Up
Tasting Room at Slack Winery

The Chesapeake Orchestra has two new homes, and that makes three on the water. In addition to the River Concert Series of St. Mary's College along the St. Mary's River, the orchestra now has a residency at National Harbor with a Potomac River backdrop, and closer to home, it offers music at Woodlawn Farm on serene Calvert Creek. The orchestra performed multiple times at Woodlawn this summer, and will be back with more music in 2013.

partnersLooking for Partners

If you are not an SMCT partner you ought to be!-that's the message happy industry partners will be carrying to local sites and businesses who have not yet signed-on. "It's free! You can create your own business listings! You can promote your events! You can post deals and special offers! You can do it anytime, even at home in your pj's!" Don't wait for the knock on your door. To get started, go to www.visitstmarysmd.com and click on "Partners".

Barbara Bershon
Barbara Bershon Elected Chair of the Maryland Arts Council

New officers for the Maryland State Arts Council were announced in July. Assuming the chair is Barbara Bershon, a Council member since 2008. Barbara is executive director of the Chesapeake Orchestra and has served as arts outreach coordinator for the River Concert Series at St. Mary's College. She is also active in the Leonardtown arts scene.

oysterqueenA Woman Behind the Throne and Another Upon it, at this Year's Oyster Festival

Karen Stone is the new coordinator for the

Robin Finnacom is the festival's first queen.

St. Mary's County Oyster Festival. Karen is the former curator of education of the

Calvert Marine Museum. Out front, you'll find the event's first Queen Oyster, Robin Finnacom. Robin is president of the St. Mary's County Rotary which produces the Oyster Festival. Robin takes over from Bill Moody, last year's King Oyster. The festival runs October 20-21 at the Leonardtown Fair Grounds. The event draws 20,000 visitors and features the National Oyster Shucking Contest.

View a video about the oyster festival.
keepinitlocalKeepin' It Local Makers' Market Opens

The old Morganza Post Office at the intersection of Route 5 and Colton Point Road was built around 1900, and it also served as a general store and bar. One of oldest continuously operated post office buildings in St. Mary's County, it dates to crica 1900. It's now home to the new Keepin' It Local, a maker's market that opened June 30 under the co-ownership of Shari Knowlton, Debbie Webb and Mike Aloisio. The store offers art and fine crafts and gifts made within the Southern Maryland region as well as local organic produce and meats. 


crackerbarrelCracker Barrel Restaurant Opens in St. Mary's
A Cracker Barrel restaurant opened in  California this September. It joins an expanding "Restaurant Row" along the MD 235 corridor. The chain is a traveler favorite and a favorite for tour buses. The restaurant will be an asset for SMCT as it sells the county as a group tour destination. The MD 235 corridor is also home to many of the county's brand hotels and technology industry companies.

State of the State 
mdsummitRegister Now for the Maryland Travel and Tourism Summit

The 32nd annual Maryland Tourism and Travel Summit sponsored by The Maryland Tourism Council and the Maryland Office of Tourism Development, will be held November 14-16, at the Hyatt Regency Chesapeake Bay Resort in Cambridge. The Summit's focus is to bring tourism professionals from across Maryland for opportunities to learn, to be inspired and to be empowered. For more information or to register online for the 32nd Annual Maryland Tourism and Travel Summit, call 410.974.4472 or go to the Maryland Tourism Council website at www.mdtourism.org

mdgreenNew MD Green Travel Application, New SMC Partners 

The NEW Maryland Green Travel (MGT) application is LIVE! The application has been completely redesigned to be EASY-TO-USE, comprehensive and all-inclusive -- providing ONE application for all three tourism sectors: Accommodations, Attractions and Restaurants. Properties: visit the Maryland Green Travel web site Hilton Lexington Park, Blue Wind Gourmet, Colton's Point Marina, Buzz's Marina and Point Lookout Marina, SMC's first MGT partners.  

 and click "Certify Your Business." Congratulations to Home2 Suites by

ecalendarState Tourism Offers Event Producers E-Calendar Opportunities

The Maryland Office of Tourism Web site, VisitMaryland.org accepts event postings directly from venues, event organizers and destinations through an on-line entry system at www.calendar.visitmaryland.org. Event representatives can also purchase ads on the site as well as enhance their calendar listings with upgrades, such as images and preferred placement.



How to submit items

Provide us with news to share with industry partners in the SMCT Quarterly Industry Bulletin.  SMCT also accepts items for its monthly Tourism e-Newsletter distributed to the general visitor.  Submissions should be no more than 50 words and should contain a point of contact for more info.  Submit to Rebecca.Lira@stmarysmd.com.


Contact SMCT Staff

Carolyn Laray, Tourism Manager

Carolyn.Laray@stmarysmd.com, 301-475-4200 ext. 1403

 St. Mary's County Seal - Gold

Rebecca Lira, Tourism Coordinator

Rebecca.Lira@stmarysmd.com, 301-475-4200 ext. 1404


This bulletin is produced by St. Mary's County Tourism, a Division of the Department of Economic and Community Development.  For more information about St Mary's County Government, log on to www.stmarysmd.com.