May 2021
Issue No. 5
CERTIFY . DEVELOP . CONNECT . ADVOCATE
From your MBEIC Chair

On April 22, SMSDC held their first virtual RTF meeting for 2021. SMSDC invited our newest Local Corporate Member, Union Pacific to present on how MBE’s can do business with Union Pacific.

Alana Ortega, SMSDC’s Certification Manager and I also presented:

  • How to access the MBE2MBE portal. Below is a quick refresher. 
  • How to identify certified MBE’s through the SMSDC portal.
  • How to locate certified MBE’s




How to access the MBE2MBE portal. 
  1. Go to the SMSDC website, www.smsdc.org
  2. Click on MBE Certifications
  3. Scroll down to MBE2MBE portal access and to the left you will see click here
  4. Sign in only if certified MBE
  5. You can choose MBE2MBE opt-out or go directly to search now
  6. Search by putting in company's name or by using keywords.


We discussed the value-add of finding other certified MBE’s to build strong opportunities. Collaboration not only helps us meet the demands of our corporate clients, it helps us continue to build or scale our businesses while gaining invaluable experience. With our increased ability to perform, we become better partners for our corporate clients.

And we introduced the SMSDC’s MBE Idol Class of 2021. Good luck to this year’s presenter;
  • Jorge Pena, Engineering Manager, America Samkwang, Inc 
  • Phil Walker, Managing Partner, Career Partners International 
  • Anju Abel – Senior VP of Strategic Global Partnerships, LanceSoft, 
  • Kara Elyse Henderson, Founder & Creative Director, Mindful Media
  • Lupe Montoya, Director of Sales, Westwind Computer Products
  • Paul Oldham, Area Vice President & Business Development, ZONES

I look forward to virtually seeing everyone at this year’s Premier FaceTime EXPO June 9th and 10th which features the SMSDC’s World Class Buyers Breakfast Roundtable(BBR); panel discussions; virtual trade show; awards ceremony; Developmental Classes; the MBE Idol Semi-Finals and our opening Chairman’s Virtual Reception. This year’s theme is “The Power of Supplier Diversity”. Early bird registration rates are available for the first 50 Certified MBEs who register for this event. We only have 15 spots left! Register today by visiting the event website: https://smsdcpremierfacetimeexpo.vfairs.com/


Your MBEIC Chair,

Debbie Trevino
President
Treco Services
FEATURE STORIES
Reginald K. Layton presented with the Robert N. Stuart 


The Southwest Minority Supplier Development Council congratulates Reginald K. Layton, Vice President, Supplier Diversity & Supply Chain Sustainability for Johnson Controls as the award recipient of the 2021 Robert M. Stuart Leadership Award! This award is named for Robert M. Stuart, the founding chairman of the Board of the Directors of the National Minority Purchasing Council [later renamed NMSDC], and is presented to a leader who has invested their time, energy and passion to advancing opportunities for Minority Business Enterprises in Corporate America. This individual is recognized for their overwhelming support and generosity that elevates the entire NMSDC network.
 
As the Board President of the Southwest Minority Supplier Development Council, the NMSDC’s 2020-21 Council of the Year, we know first-hand of your tireless contributions over the years. Congratulations Reggie on this well-deserved tremendous achievement!

Target pledges to spend $2B on products, services from Black-owned businesses

Pledge includes carrying 500 Black-owned brands by 2025


As part of its racial equity efforts, Target Corp. is pledging to sell products from more than 500 Black-owned brands by the end of 2025.

That goal is part of a new $2 billion commitment made Thursday by the Minneapolis-based retailer. The company did not provide specifics on how much it currently spends with these companies, but said the commitment represents a significant increase.

Target currently carries more than 65 Black–owned brands, including several in its beauty department.

In addition to diversifying its suppliers, Target said it will step up partnerships with other Black-owned companies in areas such as marketing, construction and facilities management.
It also will launch a new program called Forward Founders to help Black entrepreneurs grow and scale their businesses for mass retail.

“We have a rich history of working with diverse businesses, but there’s more we can do to spark change across the retail industry, support the Black community and ensure Black guests feel welcomed and represented when they shop at Target,” said Christina Hennington, Target’s chief growth officer, in a statement.

“The bold actions we’re announcing today reflect Target’s ongoing commitment to advance racial equity for the Black community.”

Target has been working to diversify its suppliers and product mix for years through efforts such as hosting vendor fairs for Black-owned businesses.

Between 2016 and 2018, it increased its business with diverse suppliers by 64%.

Those efforts received a heightened focus last year in the wake of the death of George Floyd, which spurred companies across not only the Twin Cities, but across the U.S., to step up racial equity initiatives.
Last year, Target established a racial equity committee made up of senior leaders to guide its efforts. It also committed $10 million to nonprofits focused on social justice and community rebuilding while vowing to increase its number of Black employees by 20% over the next three years.

Target shares closed Wednesday at $204.45, down less than 1%.

Source: StarTribune.com
Posted on April 8, 2021 by NMSDC
CERTIFY
NEW CERTIFIED MBEs


APRIL 2021
APC Collective, Inc - Austin, TX
Best Express Transportation, LLC - El Paso, TX
Cervantes Food Products, Inc - Albuquerque, NM
Clarity Risk Management Group, Inc - Georgetown, TX
Cross-National Advisory Partner - San Antonio, TX
Harlem Labs Advisory Inc - Austin, TX
Oilfield Chemical Solutions, LLC - San Antonio, TX
Osynergy Company, LLC - Edinburg, TX
Paso Logistics, Inc - El Paso, TX
Peptineo, LLC - Albuquerque, NM
Rizse, Inc - Austin, TX
Single Lane Freight, LLC - El Paso, TX
Vertical 1 Communications, LLC - El Paso, TX


MARCH 2021
Alexander Global - Laredo, TX
Big Elk Energy Systems, LLC - Tulsa, OK
Commonwealth Trading Company, LLC - San Antonio, TX
Fastract Land Service, LLC - Oklahoma City, OK
Intuitive Services Group, LLC - San Antonio, TX
MFAD Creative Group, LLC - San Antonio, TX
Pathway Services, Inc - Broken Arrow, OK
SeedX, Inc - Austin, TX
Singh Law, PLLC - Austin, TX
Zina Volt, LLC - Corpus Christi, TX


FEBRUARY 2021
Forma, LLC - San Antonio, TX
Greengold Trading, LLC - Laredo, TX
Noble Texas Builders - La Feria, TX
QuestionPro - Austin, TX
Texas Carriers - Laredo, TX
Vendor Selection Solutions - Helotes, TX
Waypoint Government Solutions, LLC - Round Rock, TX


RE-CERTIFIED MBEs


APRIL 2021

3G Construction Inc
Advanced Workzone Services, LLC.
AFS FORWARDING LLC
Amaida Machine Shop, LLC
API Enterprises, Inc.
Artesia Springs LLC
B&E Medical Supply and Equipment Inc
Beyond Broadband Solutions Inc.
Brady's Welding & Machine Shop, Inc.
Chema's Trucking LLC
CNI Manufacturing, LLC
Code Red Underground, LLC.
Complete Book & Media Supply LLC
COPILASER US CORPORATION
DigitalGenetix, LLC
Durand-Hollis Rupe, Inc.
ECO BRIGHT SOLUTIONS LLC
EELCO Supply Chain Solutions
EP South West Logistics, INC
FMC Industries LLC
Frontera Concepts, LLC
Garcia Baldwin Inc
GLOBAL CUSTOMS & LOGISTICS LLC
Great Southwest Tool Company
GROUP OF GLOBAL SUPPLIERS, LLC
Intercon Carriers, L. C.
JDK Transport Corporation
Jefferson Cano Allison Barkley, PLLC
Lopez PR and Marketing Group
Mac Converting Inc.
McDaniel Technical Services, Inc.
Medrano Produce LLC
Munoz Trucking, Inc.
Name Brands Solutions Inc
National Educational Systems, Inc.
Natural Evolution Inc
Oliver Termite & Pest Control
OPTIMUS Communications, LLC
Oveana, LLC
Parkerco, Inc.
Pencil Cup Office Products Inc.
PSE Contracting, LLC
R.T.C. Inc.
Rays Flooring Specialist, Inc
RLN Holdings International, LLC
Sandra Mercuri
Speridian Technologies, LLC
Steck Systems, Inc
STOVEN Construction, Inc.
Texas Ed Tech Solutions, LLC
The Law Office Ricky D. Green, PLLC
Transportation Demand Management LLC
TRI-LIN INTEGRATED SERVICES INC
Turbine Master, Inc.
REQUIREMENT FOR ALL NEW & INTERESTED APPLICANTS FOR MINORITY BUSINESS ENTERPRISE (MBE) CERTIFICATION: 
 

You must participate in the session prior to the Certification Committee reviews your application. 
 
All new MBE's must attend a Pre-Certification & Post-Certification session. The sessions will be held by conference call several times a month. Please make sure to attend one pre-certification & one post-certification session in order to complete the certification process. Please contact Alana Ortega, Certification Manager, at alana@smsdc.org to register.
 
The following are dates available for May:
 
Wednesday, May 5th
Wednesday, May 12th
Wednesday, May 19th
Wednesday, May 26th

 
Trainings are available from 10am – 12pm CST on the dates listed above for the month of May. Training may take about 30 minutes however please allow additional time depending on your company structure and questions you may have.
CERTIFICATION FAQs
ARE YOU CERTIFIED?

APPLY FOR CERTIFICATION OR RENEW YOUR MBE CERTIFICATION TODAY!

  • GAIN THE COMPETITIVE ADVANTAGE
  • BECOME ELIGIBLE FOR ONE-ON-ONE MATCHMAKING
  • SERVICES WITH OUR FORTUNE 500 CORPORATE MEMBERS
  • INCREASE YOUR EXPOSURE ON OUR EXCLUSIVE MBE DATABASE
  • CONNECT AT REGIONAL EVENTS
 
 
Contact Alana Ortega for more information:
IMPORTANT INFORMATION for all MBEs:
 
If this is a New Application, and you are having trouble uploading your documents, please contact Alana Ortega at 512.297.6478 during regular business hours or send an e-mail to alana@smsdc.org.


If this is a ReCertification, and you are having trouble uploading your documents, please contact Gabrielle Ramirez at 512.694.0522 during regular business hours or send an e-mail to gabrielle@smsdc.org.
To obtain a copy of your MBE logo, please follow the steps below:
  • Login with email/password associated with your SMSDC Certification
  • You will see options such as applying for recertification or viewing/printing current certificate
  • To obtain logo select “NMSDC Logo Pack” from the bottom right-hand corner and press the download button
The MBE logo is available for use on your company’s marketing print and electronic material. The MBE logo will only be available for your use as long as your company has a current & active MBE certification.
DEVELOP
In alignment of SMSDC’s four pillars, Certify. Develop. Connect. Advocate., education continues to be fundamental. Launched in 2012, SMSDC continues to offer the PLUS+ Platform classes: Benchmarking Plus & Capacity Plus. These signature programs are a mix of in person & online courses presented by supplier diversity expert Reginald K. Layton, Vice President, Supplier Diversity & Supply Chain Sustainability for Johnson Controls’ Inc and Ralph G. Moore, CPA, president of Ralph G. Moore & Associates (RGMA). Moore is recognized as one of the world’s foremost thought-leaders in the area of supplier diversity and minority business development.
Reginald K. Layton
Ralph G. Moore
For CORPORATE MEMBERS ONLY is a process to accelerate supplier diversity initiatives based on real world experimentation. Benchmarking Plus delivers the tools and management perspective to help your corporation strengthen your supplier diversity processes. 
For CERTIFIED MBEs is a process to enhance sales and marketing processes and build their capacity to work with Fortune 500 corporations. 

Benchmarking Plus & Capacity Plus are led by Johnson Controls Inc, a world leader in supplier diversity, with more than 600 diverse suppliers and $1.8 billion in diverse spend. 

  • Corporate Members: The annual cost for Benchmarking Plus is $999. The registration fee includes access to all webinars, featured courses, online & onsite classes. If you are interested in signing up, please register for the BENCHMARKING PLUS PLATFORM here.

  • Certified MBEs: The annual cost for Capacity Plus is $499. The registration fee includes access to all webinars, featured courses, online & onsite classes. If you are interested in signing up, please register for the CAPACITY PLUS PLATFORM here.


If you have any questions or need additional information, please contact Mayra Pena at  mayra@smsdc.org or call 915.433.0612. 
CONNECT

MBE "Idol" Preliminaries Virtual Event
May 20, 2021
3:00 p.m. to 4:30 p.m. CST


Join us to listen in and support your fellow MBEs competing for the 2021 MBE "Idol" on May 20th. The event is open to all Certified MBEs (even if you are not competing), Corporate Members and community partners! Be a part of SMSDC's 2021 MBE "Idol"!

SMSDC’s 2021 MBE Idol meets “The Voice” – EXCITING UPDATE

Since the beginning of the SMSDC’s MBE Idol, Dell has hosted the Finals providing the Judges and inviting the winner to an exclusive meeting with a Dell senior level executive. With this year’s MBE Idol competition going virtual, Dell is opening up the Finals! 

This year the Judges for the MBE Idol Finals will include senior level executives from other corporations. And the 2021 MBE Idol of the Year will be virtually meeting with a senior level executive from within the SMSDC’s Fortune 500 corporations. So not just Dell. This is being done to connect our MBEs with potential opportunities in various industries. All of the MBE Idol participants understand they are not being offered a contract at the end of the competition. They are offered the opportunity to virtually meet one-on-one with a senior level executive from within the SMSDC’s Fortune 500 corporations. 
 
The winner will still be featured along with their company in the SMSDC’s monthly e-newsletter and participate in additional speaking opportunities in 2022. 

Congratulations to the following MBEs who have made it to the preliminaries!
Anju Abel, Sr. VP of Strategic Global Partnerships, LanceSoft
Jorge Peña, Engineering Manager, America Samkwang
Kara Elyse Henderson, Founder & Creative Director, Mindful Media
Paul Oldham, Area Vice President Business Development, ZONES
Phil Walker, Managing Partner, Career Partners International
Lupé Montoya, Director of Sales, Westwind Computer Products
SMSDC PAST VIRTUAL EVENTS



Access to SMSDC's past virtual events, please click on the link below or visit www.smsdc.org, click on events and scroll to the bottom of the webpage.


ADVOCATE
WE WANT TO HEAR FROM YOU!
 
Have a recent achievement or new development in your organization? We'd love to share your story too! Click the "SHARE YOUR STORY"link below to leave your name and contact information and we'll reach out to you. 

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