Pain is not a choice.

But you DO have a choice of what you do about it.

For over 25 years, Sore No-More has been trusted by professional equine athletes, therapists, trainers, and veterinarians for topical pain relief. SNM can help put a stop to the never-ending cycle of soreness, tiredness, and inflammation that can wreak havoc on muscles, tendons, ligaments, and other soft tissue. In fact, our Performance Ultra line has been researched and proven to decrease back pain by 90% within the first 30 days of use.

Humble Beginnings 

Liniments have had a long efficacy and concerns about burning and discomfort when applied. In fact, some topical pain relief lines can severely irritate the skin, causing more harm to an already uncomfortable horse. And this issue wasn’t just a problem for horses, but for anyone applying the liniment, too. What’s the point of applying something to reduce pain when it causes more pain? 

Starting out in a pot on the stove, experimentation began with different herbal ingredients, including components like witch hazel, arnica, and ginger, which were believed to have beneficial effects while being gentle on the skin. 

As batch sizes increased, the pot wasn’t nearly big enough. The pot graduated to a bathroom sink, and then to a bathtub. 

Fast forward to years later. We knew we had something unique that would really benefit equine athletes, and we began to collect data showing its benefits. The bathtub was left far behind.