OUR 40
TH
YEAR!
It seems like a few short years, not decades, since SRO began operations in 1980 in the back of founder Jeff Laramie's apartment in Madison, Wisc. Typing on a Selectric, sending contracts in triplicate (white, yellow, pink), making press kit copies on a mimeograph machine (ooooh the smell of that purple ink!) and later operating the first fax machine the size of a small refrigerator. 40 Years later we are proud, humble, amazed, and thankful to all of the artists we represent and to you, our valued customers who keep us motivated to bring you influential music and arts attractions every year. Today, we present our 40th Artist Roster for 2020-21...