TOURISM Development

in ST. LAWRENCE COUNTY

From Visit STLC / St. Lawrence County Chamber of Commerce

STLC Tourism Industry News & Updates

For tourism leaders, partners, supporters, and for tourism operators in dining, lodging, attractions, recreation, and entertainment sectors.

Stay in the Know with these Q2 Tourism Highlights

These communications include announcements, highlights, and opportunities to get involved in programming and marketing initiatives that reach visitors and customers across the region, New York State, the greater USA, and Canada.

NEW: DESTINATION DEVELOPMENT INITIATIVE UNDERWAY

A Collaborative Vision for 2026 - 2027 - 2028 & Beyond

At the start of 2026, our tourism team (of 2) launched a new destination development initiative focused on shaping the future of the visitor economy across St. Lawrence County. Centered around the creation of a long-term destination stewardship plan, the project is designed to support sustainable tourism growth while balancing the needs of residents, businesses, communities, and visitors.

FOCUS AREAS INCLUDE:

• Developing a countywide destination stewardship plan by engaging an expert rural destination consultant and conducting stakeholder meetings with tourism businesses, municipalities, organizations, and community partners throughout the county
• Expanding digital accessibility and trip-planning resources for visitors through the deployment of a Digital Maturity Accelerator program that provides benchmarking and mentorship for local businesses with a focus on online visibility and visitor readiness
• Revisiting destination branding, messaging, and storytelling efforts to reach the right markets with competitive promotion and to ensure that visitor, resident, and relocation resources are distinct yet aligned to create in-market and out-of-market experiences that are engaging, compelling, and action-oriented

The initiative will continue to evolve over the next 3 years as additional community feedback, tourism data, and visitor insights are gathered to help guide future tourism planning and investment priorities across the region. Stay tuned for future updates and opportunities to collaborate and participate!

JOIN US FOR OUR 9TH ANNUAL

STLC Tourism Dinner

Thursday, June 11th

SIGN UP NOW: Registration Closes Wednesday, June 3

ATTENDEE BONUS: BE THE FIRST TO SEE THE NEW VISITOR CENTER MERCHANDISE ARTWORK

Original, Exclusive Artworks

by Lionheart Graphics to be Unveiled

Posters, magnets, and stickers will be available on-site during networking and hors d'oeuvres for purchase by credit card.

2027 Visitor Guide Ad Space ON SALE NOW

The official St. Lawrence County Visitor Guide, produced in partnership with Town Square Publishing, is distributed across the region, New York State, and the greater USA (minimum of 10,000 copies) and promoted as an interactive digital guide with clickable links and advertisements, flip through stories, and a searchable business directory.

CLAIM YOUR AD SPACE NOW - CONTACT OUR AD SALES PARTNER

Commemorative 250th St. Lawrence County Bells ON SALE NOW at the STLC Visitor Center

Special St. Lawrence County commemorative bells in observation of this special anniversary are available for purchase at the St. Lawrence County Chamber of Commerce and Visitor Center in Canton, NY at 101 Main Street for $5 cash with an additional fee for credit card purchases.

SIGN UP & SPREAD THE WORD

OPEN DOORS TO HISTORY

on Saturday, June 6 & July 4

Celebrate America's 250th in STLC

In partnership with the St. Lawrence County 250th Commission, a new program aimed at bringing new visitation to local museums and historic sites launched May 2nd. The concept features designated "free entry" days and a flat-character photo op + challenge coin incentive program.

INCENTIVIZING MORE VISITORS WITH THE 250TH COIN CHALLENGE

Visitors are encouraged to stop by participating locations to earn a special 250th Challenge coin. It's not too late to sign up to bring more people through your doors!

MAY 2ND OPEN DOORS TO HISTORY PARTNER SUCCESS

"[The May 2nd] historic house tour surpassed all of our expectations. Many guests remembered when the house sat empty for over 60 years and were amazed by all the changes and the incredible stories we discovered along the way …. It was a joy to see so many people reconnect with the house and share in its journey."



- Elizabeth Pier, Lilac Inn in Waddington

JULY 4th ADIRONDACK FOOTHILLS SIGN UP IS OPEN! INSPIRE MORE HISTORY LOVERS: DEADLINE ASAP

Museums, historic sites and buildings, history & culture organizations, and more are invited to join the program.

LOCAL PHOTO ASSETS WANTED!

Strong tourism marketing starts with strong visuals. We’re always looking for fresh, high-quality photos from across the county to help promote local experiences, events, attractions, dining, trails, communities, and seasonal moments in our marketing efforts, publications, social media, and regional outreach.

Have great photos to share? Send them our way and help inspire future visitors to explore St. Lawrence County.

PLEASE SHARE THIS NEWSLETTER!



Help us reach the people who are passionate, active, and engaged in making our community a destination to live, work, and play. Forward this email to friends, colleagues, and fellow tourism partners and encourage them to sign up to receive future emails.

In these quarterly newsletters, we share opportunities, updates, and announcements to keep residents, business owners, and stakeholders in the know with all things tourism in STLC.

You are receiving this email because our tourism team values your contribution to establishing St. Lawrence County as a premier visitor destination.

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The St. Lawrence County Chamber of Commerce is the designated Tourism Promotion Agent for St. Lawrence County.