I am often reminded how easy it is to succumb to "the curse of knowledge." I assume that because I know something others must know it, too! I see this in the church world where we use language that is sometimes referred to as "Christianese". I've also seen it in tech geniuses who use acronyms that are perfectly clear to them, but leave my head spinning.
In terms of WCA, those of us who are familiar with Westminster may assume that others in the community know what we know. I can assure you that there are plenty of people around Acadiana that know much less than they should about the great things at Westminster. The external community (and some among our internal community) may be unlikely to know the answers to common questions such as:
- Why does Westminster exist? (Mission)
- What does Westminster seek to accomplish? (Vision)
- Where is WCA located? (After all, we are tucked away a little bit in both Lafayette and Opelousas)
- What is different about WCA?
- It is not a specifically Catholic school so are Catholic students and families welcome?
It is a vital part of our strategic plan moving forward to inform the internal and external communities about all the great things at Westminster and the positive impact Westminster has in the lives of so many. We want to be intentional in our efforts with our communities and make sure people know our story.
The last goal in this imperative refers to the creation of an honor code. We already have a
statement of values
that will inform the creation of this honor code. Various universities or military academies have honor codes that represent who they are, what they are about, and guide their decisions. Such an honor code will take input from our students and families, as well as our teachers and staff. It is a worthwhile endeavor that can give us something around which we can rally, promote, teach, and live by.
This strategic imperative will only serve to move us forward in the communities we serve. As we become more clear internally, we can shout it from the rooftops externally. This will not only attract new families and new donors/partners, but will give God the glory He is due for what He does through WCA every day.