Duane Parrish was announced as the honoree before more than 1,000 destination marketing professionals at the U.S. Travel Association’s annual  Educational Seminar for Tourism Organizations  (ESTO) conference, the premier annual gathering for destination and tourism leaders, held this year in Austin, TX. U.S. Travel’s National Council of State Tourism Directors—a body representing the tourism offices of all states and U.S. territories—votes on the award annually ahead of ESTO .