In This Issue:

  • Member Spotlight
  • Register for Connections
  • STS Staff Spotlight
  • Advocacy Update
  • FREE Sales Webinar on Jan. 28
  • National Plan for Vacation Day

  • Welcome New Members
  • Industry Jobs/Member Offers
  • STS Events and Deadlines
  • Top 20 Events for January
  • STS Corporate Partners

Member Spotlight
Jay Markwalter
Executive Director
GACVB
STS Board Member
Recognized for Tourism Influence
Jay Markwalter, Executive Director of Georgia Association of Convention & Visitors Bureaus, was recently named as one of the most influential Georgians of 2020 for his leadership and advocacy for the tourism industry.
Register for Connections
Hotel Group Rate ends January 21 - Book Hotel Now

Volunteer at STS Connections!
We are currently in search of 10 volunteers who plan to attend this year's Connections in Little Rock, Arkansas. Please email Tonja Ray-Smith if you are interested in assisting with any of the following:

  • Introduction of session speakers: We will provide their Bio and announcement text for you.

  • Support at STS booth: Handout STS materials and goodies with STS Staff

  • “Event mentors” for first-time attendees: If you have attended STS Conferences in the past, serve as a mentor to give new attendees some insights on ways to network, dress attire and any additional questions they might have before or during the conference.
STS Staff Spotlight
Ingrid Preda
STS Marketing Intern
Join us in welcoming, Ingrid Preda to the STS family. An Atlanta native, Ingrid is a Senior Communications & Rhetoric Major at Oglethorpe University, with a minor in film. Her favorite lunch spot for the work week is Athens Greek Restaurant. Did someone say tzatziki?

When it comes to vacation, you're likely to find her in Charleston, South Carolina or Asheville, North Carolina. Ingrid once dreamed of being a Marine Biologist. Now she can plan her vacations around the water, including a trip to Iceland and Scotland she has planned for May.

Most recently, Ingrid interned with a public relations firm in Roswell, Georgia. In her current role at STS, she enjoys the variety of projects she's given - especially when it comes to planning content for social media.
Ingrid Preda
Southeast Tourism Society
Marketing Intern
STS Advocacy Update
Negotiations over the federal government’s funding bill for Fiscal Year 2020 came down to the final days of December, but patience and persistence paid off when the $1.4 trillion appropriations package included approvals for key tourism priorities

Acted on by the House of Representatives on December 17, approved by the Senate on December 19, and signed into law by the President on December 20, once it was clear that the measure would be the last legislative vehicle in 2019, there was a scramble to get measures incorporated into a funding package. A number of top priorities for tourism and Southeastern communities were adopted into the legislation.

Tourism achieved some big wins at the end of the year yet there is still a lot of work to be done to empower local communities to fully leverage their cultural, heritage, and natural resources. Check out the VoterVoice section of the STS website today to review the policies priorities we are currently working on and to speak out to your elected officials on the issues that matter to your community. Read More
Checkout U.S. Travel Association's TRAVEL TRENDS INDEX:
New Year - New Webinar
And it's FREE!
How to Utilize Marketing Automation to Power your Sales Team - Part II
A sequel to Simpleview's session at the Group Sales Symposium 2019. In this webinar, Simpleview's team of experts will dive into how to structure your social media campaign in order to unmask your prospects and drive traffic to your website. We will also review other marketing channels that will boost your marketing automation.
  • The five key elements that trigger conversions
  • How to use retargeting to connect multiple campaigns 
  • How to leverage unique LinkedIn features to get in front of your audience 
Talicia Bosso oversees the global marketing and events activities at Simpleview. She is responsible for generating new business opportunities around the globe, while also managing Simpleview's presence at more than 120 tradeshows and events, including Simpleview’s annual Summit Conference. 
Miguel Yi-Sandino is the Marketing Insights Strategist at Simpleview. He is responsible for using data insights to measure and optimize digital marketing campaigns. With over 12 years of experience in digital marketing, analytics, and software development, Miguel has generated over 200,000 B2B and B2C leads and over $10 million in online sales.
National Plan for Vacation Day
National Plan for Vacation Day, celebrated the last Tuesday of January, is a day to encourage Americans to start the year with a committment to take time off during the year and enjoy a vacation.
Welcome New Members
As of January 13, 2020
Pine Bluff, AR

Port St. Joe, FL

Charleston, WV

Toronto, ON

Minden, LA

Gainesville, FL

Industry Jobs/Member Offers
STS Events and Deadlines
Deadline: January 17
Nominate your Festivals and Events that take place in July, August and September of 2020.
February 10 - 12, 2020
Little Rock, Arkansas
One Meeting
Thirteen States
Infinite Ideas
February 29 - March 1, 2020
Atlanta, Georgia
Meet ready-to-book travelers at Atlanta's only Travel Show. Enjoy STS member pricing for your booth!
July 26 - 31, 2020
Since its inception in 1992, STS Marketing College® attendees participate in a curriculum designed to teach marketing techniques from all facets of the tourism industry to earn their Travel Marketing Professional (TMP) Certification.
June 23 - 25, 2020
 The STS Congressional Summit on Travel & Tourism is advocacy in action. More Voices = More Impact. Join your tourism peers on Capitol Hill and discuss the top tourism priorities with your elected officials.
Top 20 Events
Fellsmere Frog Leg Festival
January 16 - 19, 2020
Fellsmere, Florida
19th Annual African American Cultural Celebration
January 25, 2020
Raleigh, NC
STS Corporate Partners
Follow Along With STS
Do you have STS Member News?
Please email your text and photo to Tonja Ray-Smith by the 15th of each month for inclusion in the next STS Member Newsletter.