FOR IMMEDIATE RELEASE
SURVEY: Majority of Americans Believe Human Beings — Not God — Know What's Best for America
Americans overwhelmingly support 'traditional moral values', survey shows ... but what do they believe them to be?
Glendale, AZ — With the midterm election just days away and as the nation continues to fight for a set of values and morals that will define its future, a new survey from the Cultural Research Center at Arizona Christian University notes that more than seven out of ten American adults (71%) support traditional moral values.

It’s what those “traditional moral values” are and where they come from that they’re changing their minds on.

The America's Values Study, directed by Dr. George Barna, reveals that millions of Americans now deem the idea of “traditional moral values” to suggest notions of right and wrong that transcend guidance provided solely – or, perhaps, even in part – by the Bible. 

When asked to identify the nation’s most appropriate determinant of right and wrong, regardless of people's religious faith, forty-two percent (42%) suggested that “what you feel in your heart” is the best guide, compared to twenty-nine percent (29%) who said we should base morality on majority rule and an equal number (29%) who look to principles taught in the Bible.

Stated differently, seven out of 10 adults (71%) now contend that man rather than God should be the judge of right and wrong.

“Americans have become comfortable with the idea of being the arbiters of morality,” Barna said. “In the same way that most Americans now contend that there is no absolute moral truth, they also now believe that there is no divine guidance required or even available to define right and wrong.”

Among the subgroups for whom a majority believe that personal feelings would serve Americans best as the arbiter of right and wrong were those who have no religious affiliation (53% opted for emotions as the determinant of right and wrong), people whose priority values for life are happiness, comfort and equality (51%) and LGBTQ adults (50%).

Nearly half of those surveyed between the ages of 18-29 (47%) also fell into this category, as did forty-six percent (46%) of Catholics.

Subgroups boasting a majority who listed the Bible as their main source of determining right and wrong were typically either politically or spiritually conservative. Those segments were SAGE Cons (66% of adults who are Spiritually Active, Governance Engaged Conservative Christians), adults who possess a biblical worldview (66%), people who attend an evangelical church (62%), Republican conservatives (58%) and theologically-defined born-again Christians (54%).  

Though there is no official source of what is commonly referred to as traditional moral values, Barna says one way of determining what such values are perceived by Americans to be is to identify the consensual values adopted by a cross-section of population segments defined by spiritual perspectives. Moral values, after all, refer to right and wrong—which he says ‘is the jurisdiction of the spiritual realm.’

Considering the views of the three major spiritual segments in America – self-identified Christians, people who identify with a non-Christian faith and those who reject religious faith altogether (i.e., “the nones”) – the result is a body of nine moral values that majorities of each of the three spiritual segments embrace and those that are accepted by a majority of the public that claims to support traditional moral values. Those moral values are: integrity, justice, kindness, non-discrimination, trustworthiness, free expression, property ownership, individual growth and self-control.
The research, commissioned by AmericasOne, highlights not only a significant and historic shift occurring in American morality, Barna says, but that the task of defining morality has shifted from churches to the government.

“The research indicates that people are now more likely to take their moral cues from government laws and policies than from church teachings about biblical principles,” he commented. “Americans have historically said that when they elect a president they are choosing a chief executive, not a pastor-in-chief, but that distinction appears to be passé. One could reasonably argue that the nation’s ideas about right and wrong are now more likely to come from the White House and the halls of Congress than from our houses of worship. The laws of the land are replacing the laws of God in determining good and evil in America.”

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One of the chilling implications of that transition of moral authority, he continued, is the redefinition of values that Americans have widely embraced historically – values that heretofore have been defined by biblical teaching rather than government pronouncements.

“If you consider the list of factors that are gaining acceptance as ‘traditional moral values,’ with the public unlikely to turn to churches or the Bible to define values such as integrity and justice, that responsibility is likely to fall on the shoulders of government,” Barna lamented.

“Given how government leaders have already aggressively redefined other terms and concepts in recent years, one can barely imagine what our future moral code will look like with the government leading that redefinition process.”


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NOTE: The research above was commissioned by AmericasOne and conducted by Dr. George Barna in his role as Director of Research for the Cultural Research Center at Arizona Christian University. Dr. Barna is no longer associated with The Barna Group.


About the Cultural Research Center
The Cultural Research Center at Arizona Christian University in Glendale, Arizona, conducts the annual American Worldview Inventory, other nationwide surveys regarding cultural transformation, and worldview-related surveys among the ACU student population. The groundbreaking ACU Student Worldview Inventory is administered to every ACU student at the start of each academic year, and a final administration is undertaken among students just prior to their graduation, enabling the University to track and address the worldview development of its students.

CRC is guided by George Barna, Director of Research, and Tracy Munsil, Executive Director. Like ACU, CRC embraces biblical Christianity. The Center works in cooperation with a variety of Bible-centric, theologically conservative Christian ministries and remains politically non-partisan. Access to the results from past surveys conducted by CRC and information about the Cultural Research Center is accessible at www.culturalresearchcenter.com. Further information about Arizona Christian University is available at www.arizonachristian.edu.

About the Research
This report is based upon data from a pair of companion surveys commissioned by AmericasOne that were conducted in July 2022. The first of those surveys, among a nationally representative sample of 2,275 adults, was administered online and took respondents an average of 21 minutes to complete. The second survey, administered to an online sample of 1,500 respondents, took an average of 22 minutes to complete. The sample for both surveys employed geographic quotas to replicate the population incidence in each of the nine Census divisions. Among the factors studied in the surveys were reactions to 48 values. Each respondent was asked which of five responses best described their attitude toward the value in question, whether they:
  • were willing to fight for/die to protect/preserve that value in your life
  • were willing to sacrifice personal resources to retain that value
  • were willing to argue in support of that value
  • did not feel strongly one way or the other about that value
  • or were not willing to defend that value

Reports related to that survey are accessible at www.CulturalResearchCenter.com.
Additional related information about the state of American values can be found at www.AmericasOne.com.
About AmericasOne
AmericasOne is a national nonprofit organization dedicated to advancing the cause of freedom, fiscal responsibility, and the core values that make America exceptional. 

AmericasOne is a community of values-driven individuals who are seeking to grow their families and businesses and would like to share their ideas and challenges in a supportive and trusted environment. AmericasOne is committed to equipping and engaging individuals and families who want meaningful, thoughtful reform that puts principles, not politicians, first. Our members get the resources needed to advance the cause of freedom, free economic choice, and the core values that make America exceptional.  
 
AmericasOne is founded by Marc Nuttle, a lawyer, author, consultant, and businessman. He’s represented and advised Presidents of the United States, leaders of foreign countries, state officials, and corporations. He has worked on government policy and is an expert at understanding, analyzing, and predicting economic and cultural trends. For more information on AmericasOne and the America’s Values Research project, visit www.AmericasOne.com or find them on Facebook at https://www.facebook.com/AmericasOne.
Click here for press materials on Dr. George Barna
To connect with Dr. Barna:

Jason Jones
Jones Literary
jason@jonesliterary.com
512.720.2996