• BUSINESS OF ORTHO WEBINAR: Should I Stay or Should I Go? Selling to a DSO | 1.25 CE | Doug Copple & Shannon Patterson | February 21, 7:30-8:45 p.m. CT | Complimentary for all AAO members

This webinar will focus on the fast-growing Dental/Orthodontic Service Organization (DSO/OSO) market, including trends, impact on the industry and your practice, reasons to consider affiliation with a DSO/OSO and how to prepare your practice.

• BUSINESS OF ORTHO WEBINAR: Ortho Marketing Maestros Present: A Medley of Marketing Mastery for Your Practice | 1.25 CE | Allison McClure, Brenda Ashwell and Laryssa Loya-Valdizon | February 29, 7:30-8:45 p.m. CT | Complimentary for all AAO members

The speakers have a combined 40 years of experience in orthodontic practice marketing. A panel discussion and attendee Q&A will take place at the end of the program, after three mini-teaching sessions on grassroots cross-channel marketing, your brand experience, and the power of a turnkey marketing calendar. 

• BUSINESS OF ORTHO WEBINAR: Financial Decisions Orthodontists Must Get Right: Taking the Pulse of Your Practice | 1.25 CE | Zane Harris | March 13, 7:30-8:45 p.m. CT | Complimentary for all AAO members

Learn how to develop a roadmap for financial security. Using nationwide orthodontic practice benchmarking data and real case studies, the speaker will discuss expenses like salaries, supplies and lab fees, as well as improving cash flow and setting up a personal and business plan for success.

Good news for orthodontists and their patients! The American Association of Orthodontists (AAO) has just endorsed PhytoLight®, a revolutionary system that tackles plaque and bacteria with alight-activated foam. AAO members can now offer their patients a powerful new tool to keep their smiles healthy and fresh and save money by taking advantage of discounted pricing for AAO members.

What is PhytoLight®? PhytoLight® is a unique system that uses a safe, botanical-based foam that gets activated by light. This foam effectively kills harmful bacteria that traditional brushing and flossing might miss, even reaching difficult-to-clean areas around braces.

What makes PhytoLight® special?

• It targets the bad, leaving the good: Unlike traditional methods that can disrupt your natural oral ecosystem, PhytoLight® focuses on eliminating harmful bacteria, preserving the healthy ones.
• Say goodbye to tartar buildup: This innovative system prevents calculus formation, keeping your teeth sparkling clean and healthy.
• Convenience is key: Just one minute of daily treatment at home is all it takes. Plus, the AAO negotiated a special price for members, making it even more accessible.

The AAO is committed to providing its members with the resources and information they need to provide the highest quality care to their patients. The endorsement of PhytoLight® is a testament to this commitment and reflects the AAO’s belief in this innovative technology to improve patient oral health and focus on saving members money.

Want to learn more? Visit https://www.phyto-light.com/aao-members

Dear SWSO/SAO Members - There have been some significant changes in the merchant services industry lately. If your practice accepts credit cards through a provider such as TSYS, Global Payments, Open Edge, Rectangle, or Vanco, you've most likely been hit with a substantial rate increase at the beginning of this year. 

Our sponsor, Merchant Cost Consulting (MCC), is here to help you resolve this issue and ensure something like this never happens again. MCC is able to leverage their industry connections, knowledge of merchant accounts, and data/analytics team to renegotiate your rates to the bottom line without you having to change anything. Your practice can seamlessly save money on monthly fees while continuing to use your provider and practice management software.

If you are interested in learning more, or would like a free evaluation of your merchant statement to see if you've been impacted, please reach out to our client advocate Jim Adams; 617-306-2578; jim@merchantcostconsulting.com or upload your statement to their site here!

Experience Orthodontic Excellence: Join the AAO at Unmissable Meetings in 2024!

Don’t miss the dynamic energy of thousands of orthodontists and team members, learning from expert speakers in one place at the 2024 AAO Annual Session. Join us in New Orleans May 3-6. A new, short video capsulizes what to expect at the World’s Greatest Celebration of Orthodontics™ in 2024.