SHOW US YOUR HEART 2024 PROGRAM DETAILS

Dates: February 8 - 25, 2024

Regions (Included): Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Nova Scotia, Ontario, Prince Edward Island, Quebec

Offer: With every donation received:

• Global Pet Foods donates $1, up to $75,000. The match is $1 for every donation, regardless of the amount donated by the customer.

• Pet Parents receive a FREE FirstMate treat with any donation
• Dog Parents: FREE FirstMate Lamb & Blueberries Biscuits (Limited quantities available)
• Cat Parents: FREE FirstMate Cat Treat (Limited quantities available)



• Donations of $5 or more get the above FREE Treat PLUS 10 AIR MILES Bonus Miles 

Charity Partnership: Please complete the form at the link below. KINDLY NOTE: only select one charity to support for this years’ campaign. Click Here for the Show Us Your Heart Charity Form. The form must be submitted by Monday, January 29th, 2024.

Pre-Authorized Debit: In an effort continue to keep touchpoints to a minimum and simplify the end-of-campaign process at store level, we will be continuing with the pre-authorized debit withdrawals post-campaign. If you haven’t already done so, or if your bank information has changed, please complete the PAD form by January 25, 2024 and send to Jennifer Williamson at [email protected]. 

Click here for the Show Us Your Heart PAD Form.

Creative Concept: We all know that a pets past cannot be changed, but with funds raised through our Show Us Your Heart program, it’s possible to help rewrite a pets future.

POP Materials: The 2024 Show Us Your Heart POP kit will begin arriving at stores February 2 via courier. Each kit will have a label encouraging staff to put up the POP Materials the week of Feb 5. Please ensure to unpack the POP kit in its entirety as there may be multiple layers in the kit to protect the printed materials inside.

The POP kit will contain the following items;

• 2 Double Sided Posters (dog image on one side, cat on the other)
• Donation Paws (quantity will vary by store, based on number of donations received in previous years)
• Additional Paws will be available upon request. Please contact Dmitrii Zhukov at [email protected] if you need more.
• 1 Donation Tracker (Eng only)
• 2 Cash Wrap Mats

Creative Preview: 

Please notify Dmitrii Zhukov at [email protected] if you do not receive your Show Us Your Heart materials by Tuesday February 6, 2024.

Staff-focused "How To Guide": As this email is directed to franchisees and corporate store managers, we have created an easy to understand "How To Guide". The How To Guide is written and laid out for all staff working in the store and explains the program, charity/non-profit selected, POP material set up, and execution details in-store. Please print and post this in the back room to ensure that all your staff are ready to kick off the program! Click Here for Staff "How To Guide"

Shelf Talkers: Standard shelf talkers will be available for you to download and print on the portal.

Documents & Images -> Marketing -> Show Us Your Heart -> 2024 -> Shelf Talkers

Social Media Posts: For those stores active on social media, we have included Show Us Your Heart Facebook and Instagram posts. There are a variety of static images to choose from. These will be loaded to the portal.

Documents & Images -> Marketing -> Show Us Your Heart -> 2024 -> Social Posts

Suggested Post Copy: You can’t change their past, but you can rewrite their future. Help pets in need and Donate Today. Proceeds raised will go to ___ and we’ll even kick in an extra $1 for every donation! PLUS get a FREE FirstMate treat with every donation! Visit us today.

Video: We have built a video for you to share on your social channels or on your in-store television. This will be loaded to the portal by February 5:

Documents & Images -> Marketing -> Show Us Your Heart -> 2024 -> Video

Website: A promotional feature will be posted to our main home page highlighting the Show Us Your Heart Campaign.

For this promotion we will be using the vanity URL; www.showusyourheart.ca that will directly link to the campaign page within our website.

Our focus is always on driving traffic to your stores. As such, we will not be including an embedded online donation form to the landing page this year. Instead, if a customer cannot make it to their nearest GPF and chooses to donate online, they can click through to the Global Pets & Animals Foundation Page using a “Donate Online” link at the bottom of the SUYH landing page. From there they can link out to PayPal and donate online that way.

eComm Sites: A banner ad will be loaded to all store sites on the landing page promoting the SUYH message.

Digital Radio: We will be airing 30 second spots nationally via various digital radio stations. For Digital Radio it’s important to note that the station list & frequency will vary depending on the targeted pet parents listening preferences. For example; Martha is a pet parent and Gregory is not, but both are streaming Station123. With Digital Radio, we have the ability to specifically target Martha with a commercial for SUYH. So while Martha and Gregory may be listening to the same station, they are actually being sent different advertisements. This will ensure we are reaching who we know are pet parents, and have access to analytics post campaign on an accurate number of pet parents we were able to reach.

If you are booking additional radio spots locally, please use the pre-recorded Show Us Your Heart radio spot. This will be loaded to the portal as soon as it’s ready;

Documents & Images -> Marketing -> Show Us Your Heart -> 2024 -> Radio

Digital Summary:  

Participating Affliates:

Offer: When customers donate $5 or more in-store, they will receive 10 AIR MILES® Bonus Miles.  AIR MILES® will also be sending an e-blast highlighting our Show Us Your Heart campaign to active collectors and hosting the offer on their site. The AIR MILES® issuance will be paid by the franchisee.

Offer: For every donation made, each dog customer will receive a Free FirstMate Lamb & Blueberries Biscuits, and each cat customer will receive a Free FirstMate Tiny Fish Cat Treat (156 g).

The FirstMate Treats will be shipped to your store through Manchester or PanPacific by January 26. The quantity shipped to stores is based upon 2023's donations (eaches) and this year’s projected uplift (while supplies last).  

Shipments will be 70% Dog Treats and 30% Cat Cans

Note: FirstMate is our proud partner brand for this campaign for the fifth year in a row! All POP materials will include an image of the Free treats to further enhance the brand.

POS Details:

Stores on the Data Maintenance Program can disregard the instructions below as the programming will be completed for you; please use the scan sheet below for the treats (NOTE: This page is also included in the How-To Guide Noted above). Batches will be sent by January 31, 2024 and you can test the codes anytime thereafter.  No batch activation is required!

Click Here for Show Us Your Heart 2024 Free FirstMate Treats Scan Sheet

Stores NOT on the Data Maintenance Program are required to program their own terminals. Please follow the programming instructions.

Click Here for Show Us Your Heart 2024 Donation Codes Programming Instructions

Please contact POSGroup at [email protected] if you have any questions re: POS SUYH programming.

End of Promotion Requirements:

As the campaign comes to a close on February 25^th you will not need to generate & submit the Show Us Your Heart Accumulation Sales report. Instead, we will pull the report on your behalf.

Should you want to run the report on your end for your records, follow the below instructions:

Show Us Your Heart Sales Report Instructions:  

1. LBOSS - Reports - PLU Sales - PLU Hash Sales
2. Start Date: February 8, 2024 to End Date: February 25, 2024
3. Period Type - Daily
4. From PLU - 901 to PLU 902
5. Preview. Print.

Stores will not be required to send in a cheque to the Corporate Office for the total amount raised. Instead the funds raised will be pulled directly from your account based on the report pulled above and per the information received from each store in the Pre-Authorized Debit Form.

This is in an effort to simplify the process at store level and limit contact by keeping touch-points to a minimum.

All account Debits for the SUYH Donations will be processed on March 18th, 2024.

All cheques for selected charities will be processed and mailed out to stores by April 5th, 2024.

We are excited for a successful Show Us Your Heart campaign this year! Should you have any questions or require anything else, please don’t hesitate to reach out.