For Immediate Release
Sales from Poplar Grove 2020 Single Vineyard Lakeview Rosé 
will Benefit BC’s Hospitality Workers
and Foster a New Generation of Wine Professionals 

June 15, 2021 (Vancouver, BC) – BC’s Poplar Grove Winery is supporting our province’s hospitality industry with partial proceeds from the sale of a premium single-vineyard Rosé. The winery made only 300 cases of the Poplar Grove 2020 Lakeview Rosé, which will be released on June 15th, 2021. $2.50 from the sale of each bottle ($30 per case) will be donated to the BC Hospitality Foundation (BCHF). 
 
Poplar Grove owner Tony Holler comments, “It just seemed like the natural thing to do. The hospitality industry supports us so much and we feel it is important to support them when they are in need. This is how the community gets stronger.” 
 
The Poplar Grove single vineyard Lakeview Rosé is made from Malbec and Merlot grapes grown in the winery’s own Lakeview Vineyard on the Naramata Bench.  The wine will be sold at the winery’s tasting room, at The Restaurant at Poplar Grove, and online here
 
Funds raised by the program will help the BCHF continue to provide last-resort assistance for hospitality workers in financial crisis due to a serious health condition.  A percentage of Poplar Grove’s donation will also be earmarked for a special scholarship that will be part of a BCHF-administered scholarship program that fosters the next generation of hospitality industry leaders. 
 
 
Poplar Grove 2020 Lakeview Rosé 
$34.90 
Available online, at the winery tasting room and restaurant. 
 
 
Suggested social media: #SingleVineyard #rose @poplargrovewinery #wine supports @BCHospitalityFoundation #scholarships #hospitality workers https://tinyurl.com/4whbsayh 

About Poplar Grove Winery
Founded in 1993, Poplar Grove Winery is one of the original five wineries on the Naramata Bench. Tony and Barb Holler purchased the winery in 2007 with the long-term vision and commitment to building one of the most respected wine growing estates in Canada. Their sons, Chris, Andrew, Matthew and Eric farm more than 1430 acres of estate vineyards with care. The family is widely recognized for crafting benchmark Pinot Gris and Cabernet Franc wines as well as exceptional red blends. Their flagship Okanagan blend, The Legacy, first produced in 2003, is a wine that has the rare quality of being good at any age.   
 
 

 
About the BC Hospitality Foundation

The BC Hospitality Foundation (BCHF) is a registered charity that raises funds to support those in the hospitality industry facing financial crisis due to a health condition. In addition, the BCHF offers a scholarship program to foster the development of the next generation of workers and industry leaders.

MEDIA CONTACT: Dana Harris
Executive Director,
BC Hospitality Foundation
604-986-3262