Saturday, May 24th

Robert Irwin Jewelers, Memphis, TN, converts $143,017.57 of non-performing inventory into cash and sells 180 aged items during

Memorial Day Sale.

May 15-17th

Raskin's Jewelers, Prescott, AZ, converts $91,000 (91 pieces) of non-performing inventory into cash during Porte's Half Off Half the Store. Raskin's sold 75 sale items for $66,574 with an average age of 488 days and a 15% margin. And 16 non-sale items sold for $24,476 with a 55% margin.

Saturday, May 10th

Rodger's Diamonds, Lee's Summit, MO, found Mother's Day exceeded expectations and the store did 15.9% of their annual sales in 6 hours with Porte's Inventory Reduction Event.

Saturday, April 26th

Barnett Jewelers, Jacksonville, FL, was flooded with customers and converted 182 'non-performing Old Dogs' into $56,525 cash with Porte's Inventory Reduction Program. This was the 3rd year in a row that Barnett Jewelers has used the program to raise cash and reduce dead inventory.

Saturday, March 22

James Douglas Jewelers, Monroeville, PA, converts $90K of dead/non-performing inventory into cash during Porte's 5 hour

50% off inventory reduction event.

Saturday, March 22

Robert Irwin Jewelers with 5 stores in AR, TN and MS kicked off their 1st quarter with $108,479 of aged inventory converted to cash in their Southaven, MS, location. Units sold equaled 194 and average sale per unit= $559. Average age of units 534 days. Robert Irwin has used Porte's 6 hour 60% off sale 5 times in the last years 7 years converting over $1.5 million dollars of old inventory into cash.

Saturday, Feb. 8th

Sohn & McClure Jewelers, Charleston, SC, converted $150K+ of non-performing inventory to cash during their 60 Minute/60% off Sale. Customers flooded the store during VIP Pre-sale and Saturday event.

Saturday, February 8th

William Sheahan Designs, Dallas, TX, converted $170,000 of old inventory into cash with Porte's inventory reduction program. The store was packed with customers for six straight hours. 3 of the items sold were over 12 years old.

Saturday, January 18th

Nelson Coleman Jewelers with 5 locations in MD, VA & WV ( Original store location established in 1856) converted $310,734.31 of non-performing inventory to cash using Porte's Inventory Reduction Event.

Sat. Jan 18th:

D. Geller & Son, Atlanta, GA location, converts $238,758.05 of old inventory to cash during Porte's inventory reduction event.

Sat. Dec 14th

AJ's Jewelry, Ridgewood, NY (Queens), bombarded with customers during 6 hour storewide sale. Owner, Jordan Eddi, was skeptical using direct mail and robo calls but became a 'Big Believer' after results of sales event.

Saturday, Nov 16

Smith's Jewelers of Dublin, GA, converts $100,000 of old inventory into cash during Porte's inventory reduction event. The store was so inundated with buyers that the store had to call 2 friends, (in addition to 5 that were on the sales floor to help out.) Many items were sold at a lesser discount with a new strategy created by Porte. In addition, the store did a live instagram feed to capture additional sales on Sunday.

Saturday, Nov 16th

Apland Jewelers, Hood River, Oregon, converts $79,000 of non-performing inventory into cash during Porte's inventory reduction sale. The store sold many items that were only 15% off increasing profit margins for the event.

The store sold 275 items during the sale.

Saturday, November 2

Rumanoff's Jewelers, Hamden, CT, converts $150K of merchandise to cash with Porte's inventory reduction/moving sale event. Store was slammed with customers on Saturday.

Saturday, Oct. 27th

Meritage Jewelers, Timonium, MD, converts over $300,000+ of old and newer inventory to cash during Porte's Inventory Reduction Sale. Saturday sales were $185K and VIP pre-sales were about $120K.

Store was not able to get to all their customers on Saturday so the sale has been extended for those that could not be waited on. Jennifer Motes, co-owner with her husband Mark said this was the most successful sale store has run.

Saturday, October 26th`

Haddonfield Jewelers, Haddonfield, NJ, converted $187,000 of old merchandise and 229 items into cash during Porte's inventory reduction sale. The store also sold merchandise at 20% and 30% off.

Sat. Oct. 19th:

Kuhn's Diamond Jewelers finds success with inventory reduction event.

Sales of converting old inventory to cash exceeded store's goal by 100%.

Saturday, Sept 21st

Falls Jewelers, two store location inventory reduction event, Kannapolis and Concord, NC.

Store did 425 transactions and converted $313,251 old inventory to cash. This is the 3rd year in a row the Falls has done a Porte inventory reduction sale.

Saturday, September 14th

James Gattas Jewelers, Memphis, TN hit it out of the park by selling $125K of jewelry @ 20%, 40% & 60% off during their 6 hour store anniversary sale.

125 pieces sold

Sat., Sept. 14th

Corinth Jewelers, Corinth, MS, converts $100K of old inventory into cash during Porte's inventory reduct event. The store was slammed with over 200 customers on Saturday alone.

Sat. Sept 14th

Seita Jewelers, Tarentum, PA, converts $136K of old inventory into cash with inventory reduction event.

Store had 266 people in the store on Saturday alone and sold 185 pieces. Store reports gross profit was very good.

Saturday, September 7th

Towne Square Jewelers, Charleston, IL converts $90,085 in old merchandise into cash during inventory reduction sale.

Sat. August 31st

Your Jewelry Box, Altoona, PA converts over $200K of old inventory into cash with Porte's inventory reduction program. The store did $110k during the VIP pre-sales and did over $90K on Saturday to a packed jewelry store.

Saturday, Aug 24th

Rox Jewelers, Decatur, GA, converts $107K of non-performing inventory to cash with Porte's 5 hour 50% off inventory reduction sale.

The store sold 290 items during the event.

In addition, the store used Porte's trifold mailer that not only included the inventory reduction sale, but also included 3 weeks of store events after the sale to continue the sales momentum using weekly social media assets.

August 19, 2024

Porte Marketing hits 1,000th inventory reduction event for jewelers

"The biggest cancer facing the independent jewelers is inventory that doesn't turn that sits in the showcase, gathers dust, causes cash flow problems and requires insurance premiums on 'rotten meat," says James Porte, president of Porte Marketing, Weston, FL. (Rotten meat verbiage, compliments of David Geller.)

Porte Marketing, the pioneer of low-cost urgency based:

6 hour 60% off sales, 5 hour 50% off sales, 60 minutes 60% off and Half Off Half the Store events has become the industry leader for converting old inventory to cash and hitting the 1,000 inventory reduction event mark.

The marketing plan uses a plethora of marketing strategies and tools to let customers and prospects know that this sale is the bomb!

Porte creates all the marketing materials and social media assets and prints and mails the postcards that are sent to customers and a targeted group of affluent prospect, FB, instagram and google posts, texting graphics, web banner ads, store signage, radio and tv commercials (optional), personal phone calls and robo calls to customers. 

Porte produces a step by step guide for the entire event and works with the jeweler every day of the 5 day event (4 day’s for VIP pre-sales and Saturday for the event that is open to the public.

For more info contact James Porte at 954-817-3911.

Saturday, August 3rd

Rasmussen Diamonds in Racine, WI, converts $104,000 of old inventory to cash and sells an additional $25,000 of regularly priced merchandise. The store utilized Porte's Half off Half the Store campaign.

On sale items only: 166 pieces

Average age: 520 days

Saturday, August 3rd

Midtown Jewelers, Herndon, VA

Store converted $70,000 of old inventory into cash using Porte's Half Off Half The Store

inventory reduction event

51 pieces sold during VIP Presale

 & Saturday event

Saturday, July 27th

Humes Jewelers, Hopkinsville, KY, exceeds $80,000 in sales during 5 hour 50% off

Christmas in July sale.

Saturday, July 20th

H. Perry Jewelers, Fayetteville, AR, converts $120,000 of old inventory to cash. This is the 2nd inventory reduction program in the

last 15 months.

-On Saturday 150 items were sold

-On Saturday 105 transactions

Sat. July 27th

Eaton's Fine Jewelry, St Albans, VT, converted $123,000 of old inventory into cash with Porte's Inventory Reduction Event this past weekend. This was the 2nd inventory reduction program in one year. The 1st event generated $149,000 so Eaton's converted $272,000 of old and dated inventory in one year.

Saturday, July 20

Jim Bartlett Fine Jewelry, Longview, TX, sells $124,800 of aged inventory during Porte's 6 hour 60% off inventory reduction event.

-Store had 110 customers on Saturday

-Liquidated 72 items

-Average age 588 days

Saturday, July 20th

Stuart Benjamin & Co., San Diego, CA, sells $120,000 of aged inventory with an average age of 961 days and a total of

58 pieces were sold durng Porte's inventory reduction sale.

Saturday, July 20th, Quenan's Jewelers in Georgetown, TX converts $285,000 of old inventory into cash during the inventory reduction event and VIP Sales.

-Store had over 150 people on Sat.

-Store sold 191 items on Saturday and sold 315 items for the week including VIP Pre-Sales

June 8- June 29th: Zembar Jewelers in New Lennox, IL, tallies up results of their one month long traffic-building

and sales events.

4 weeks of events that included an inventory reduction sale that converted $61K of dead inventory to cash with a

profit of $13k.

Oldest piece sold was 11 years old.

In addition: $4000 was sold during ear piercing event and $4000 was made

with one day appraisal clinic.

Saturday, June 22nd

R. Gregory Jewelers, Statesville, NC, converts $90k of old inventory into cash

Store used our giant 11" x 17 trifold: (Each panel is 5.25" x 10.5" that includes three weeks of events after the SALE

John Herold Jewelers, Randolph, NJ, converts $92K of underperforming/dead inventory during inventory reduction event. Store was packed with customers on Saturday from 10-4 pm.

Saturday, May 18th

Gold'N Carats, Irving, TX rids itself of $60K during inventory reduction event. Store was slammed with customers from 10:30- 3:30. Employees were exhausted ringing up sales for

5 straight hours

May 10th & 11th

Rodgers Diamonds, Lee's Summit, MO, succeeds with Mom's Day Event

74 pieces sold: $44,000

Cost of goods $23000

$21,000 profit

47.7% gross profit margin

May 10th & 11th

Continental Jewelers, Wilmington, DE, sells $84K during Porte's Mom's Day

Half off Half the Store Sale

Saturday, May 4th

Comeau Jewelers cleared out $95K of old inventory making 75 transactions on Saturday during their inventory reduction event. Chad Comeau said the store traffic was 'NUTS'!

Saturday, May 4th

Gold Connection Jewelers, Richmond, TX,

sells $160k of old inventory and turns it into cash during 5 hour 50% off inventory reduction event

Sat, May 4th

Montoya Jewelry Designs, Windsor, CA sheds over $200k of old jewelry, consignment jewelry and diamonds with Porte's inventory reduction event.

Store is bombarded with jewelry buying consumers.

Saturday, April 27th

Fiscus Jewelers Ankeny, IA, converts $175K of

non-performing/old inventory into cash during Porte's inventory reduction event. $60K was sold on the day of the event and the balance of $115k was sold during VIP pre-sales. Sales staff reports being exhausted from ringing up the cash register!

Fiscus Jewelers starts Saturday sales event with a store full of buying customers

Saturday April 27th

Redlands Jewelers, Redlands, CA, converts 93 'underperforming jewelry' into $81,902.26 cash with inventory reduction program.

45% of sales were on non-discounted or small discounted percentages/purchases

Quinn's Goldsmith was slammed on Saturday selling hundreds of thousands of dollars of old inventory.

Jewelers turn old inventory into cash with Porte's Half off Half the Store events