Resources for the Savvy Story Teller
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7 Bucks for Razor Blades: Lessons from Dollar Shave Club

I can tell you the moment that I became a disciple of the juggernaut razor manufacturer Gillette. It was August 1986 when I first walked into my freshman dorm room at James Madison University. There, strategically placed on the plastic-enclosed mattress that would become my bed, sat a care package. I can’t remember any of the other contents of that care package, but I can tell you with 100 percent certainty that within that box was an Atra razor from Gillette.

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7 Ideas to Propel Your Next Recruitment Campaign

In email, the subject line is crucial. Don’t let it be an afterthought. To your target audience, it's the only thing. Use fun, provocative subject lines that pique curiosity (but don’t trigger spam filters).

Do your research. Talk to seven non-members by phone to find out why they don’t join. It will be eye-opening and, we promise, you'll learn something of value that you can apply to your next campaign.

Vary your offer. Make the same offer and you’ll get the same results. Give away something you haven't before. Make the "free" part more intriguing. What does the member or client really want?

Read All Seven Recruitment Ideas Here


7 Fun & Relevant Quotations

“For crying out loud, if you leave this building in order to catch a Pokemon, you will be terminated. (I am ashamed for the entire human race for even having to write this note)” -Unknown (sign posted on office door last week)

“CFO: What if we train our staff and they leave? CEO: “What if we don’t and they stay?”- Unknown

Q: If someone from the 1950s suddenly appeared, what would be the most difficult thing to explain to them about life today? A: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats and get in arguments with strangers.” - Unknown

All Seven Smart Quotations Here
Stats to Smarten Your Content
  • YouTube reaches more U.S. adults aged 18–34 than any cable network; US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices;. (jeffbullas.com & brandwatch.com)
  • 80% of companies say they deliver “superior” customer service; 8% of people think these same companies deliver “superior” customer service (Lee Resources)
  • Worldwide, there are more than 1.71 billion monthly active Facebook users, which is a 15 percent increase year over year. (Facebook)
  • Read All 7 Stats Here

Say “No” to These 7 Bad Business Buzzwords

  1. Functionality … the word “function” was a perfectly acceptable noun before I.T. types got a hold of it
  2. Stakeholder … how to remove all emotion when you're talking about people who are important to you
  3. Ping … as in “ping me later;” huge exception if we’re talking “ping pong,” which is completely awesome
  4. Actionable … bad word and probably part of an uncomfortable conversation
  5. Herding cats … has anyone ever tried it for real? It might not be that difficult
  6. Holistic … hate the word, plus where did the “w” from the word “whole” go?
  7. NextGen … just yuk

7 Intriguing Job Titles We've Come Across

There was a time when “webmaster” sounded really funny. We wonder whether any of these will catch on.

  1. Director, Membership Journey

  2. Director of First Impressions

  3. Director of Ethical Hacking

  4. Amazement Officer

  5. Master of Disaster

  6. Chief Everything Officer

  7. Director of Member Value & Experience

Honorable Mention: Manager of Mischief

  1. Project Management
  2. Market Research
  3. Executive & Board Support
  4. Story Telling in Business
  5. Presentations
  6. Any Type of Writing
  7. Throwing around Ideas