E-cigarettes, and Juul brand in particular, are becoming more and more popular among youth.
In 2015, more than 3 million youth in middle and high school, including about 1 of every 6 high school students, used e-cigarettes. More than a quarter of youth in middle and high school have tried e-cigarettes.
What makes them attractive? Young people start vaping out of curiosity, because they want to try the taste (e-cigarettes come in various flavors), because they believe that e-cigarettes are less harmful than tobacco, because e-cigarettes look “cool” (Juul brand looks like flash drives) and can be concealed and used discreetly. Flavored e-cigarettes are very popular, especially with young adults. More than 9 of 10 young adult e-cigarette users said they use e-cigarettes flavored to taste like menthol, alcohol, candy, fruit, chocolate, or other sweets.