Greetings!


Welcome to the June School Marketing Update from Marketing Advice for Schools.

We've had a great initial response to our latest School Marketing Survey (you can still enter it by clicking on this link) , and it prompted a look back at what we've found in previous surveys. Scroll down to find out what has changed in school marketing since 2014!

Another issue we're addressing in our survey is the challenges facing academy trusts as they respond to Government pressure to expand. So below, as well as the latest news on the issue, we've some excellent advice from John Brennan of Glove Consulting.

We've also our latest advice article from EdExec on parent communication. and, as the school year comes to an end, we've gathered together some amazing summer school stories from our social media sites.

Best wishes,

Simon Hepburn
5 ways to meet the challenges facing school trusts
All schools in England could be affected by the Government's new drive to create larger trusts containing all schools. Read the latest news and John Brennan from Glove Consulting's advice here.

What has changed in school marketing since 2014?
We've been carrying out school marketing surveys since 2014. Here are six changes we've seen - from social media use to the biggest marketing challenges facing schools.

Nine ways to make communication with parents easier
While today’s technology means there are now many more ways to send information home, parents are also receiving far more information from many more different sources. How can you best manage this?

Summer's here!
With the recent change in weather and relaxed COVID rules, we've taken a look at our 'Good News from Schools' Instagram and Twitter feeds and found some great summer school marketing posts.

What we've been reading in May...
How to create an award-winning blogpost - because schools dealing with a huge range of sensitive issues and a collective response is often the best.
The 2021 AMCIS Impact Awards shortlist - because they've all got something interesting to say (winners to be announced from 5th July!)
11 ways schools can support NQTs starting in September - because it's a reminder that 'onboarding' is a vital stage of any marketing/sales process.

PLUS

SchoolHouse Academy - a reminder of this bank of hundreds of useful articles for school marketers - with a few from Marketing Advice for Schools in there!
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