RICHMOND, VA; SEPTEMBER 13, 2023 - HydraSmart, Inc, a W.S. Connelly company, announced today that Scott Orndorff has been promoted to Director of Business Operations. Scott will be responsible for managing the entire business unit, which includes working closely with HydraSmart owners from across the country to develop and implement growth strategies. In addition, Scott will work very closely with Superintendents, Grounds Managers and Professional Applicators to learn, then develop new technologies to enhance the HydraSmart portfolio. 

“Scott has been a key part of our success and we are thrilled to promote him to this important position,” said Kevin Connelly, President of W.S. Connelly & Companies. “Scott joined our company in 2016 as a District Sales Representative and quickly rose to several committee and supervisory positions, including multiple responsibilities developing HydraSmart strategies.”

Scott will serve in his current role as a district sales representative through the remainder of fall and winter of 2023 / 2024. He will begin his new Director role on February 1, 2024. 

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Founded in the 1950s as a simple feed ‘n’ seed business, W.S. Connelly expanded across the decades to parent multiple companies serving turf and horticulture professionals, erosion control contractors, engineers, and resellers.

High-tech meets high-growth and strength in Hydrasmart’s proprietary liquid fertilizers, spray adjuvants, and soil surfactants. Our nationally recognized, university proven, scientifically manufactured solutions are developed on the principles of integrity, transparency, safety and the highest performance.

Media Contact:

Dani Fink

Marketing Assistant

804-744-5445

dani@wsconnelly.com