In doing a previous book study (the Pumpkin Plan) we identified 3 immutable laws for my business. So I already have a head start. These laws help me know who I want to associate with as customers and partners. They also help guide me in how to operate the business and especially how to react to problems. Basically, they define what are the things I'm not willing to compromise on. They are personal to me so I'm not publicly sharing them but it's an interesting concept if you have never considered the idea.