April Newsletter
Are You Ready For Sea Otter? We're Ready for You!

Pack up that gear, gather up your friends and get ready to head to Monterey as Sea Otter is next week! Make sure you read through this newsletter to find helpful tips and information about what has changed for Sea Otter 2018. 
In This Issue
Sponsor Happenings

Swing by the SRAM and RockShox tents for Happy Hour, a chance to win some great gear and more information about this year's SRAM Women's Program. Read more


Supercharge your weekend at the Haibike eMTB Race ePowered by Bosch. This is the third year of this entertaining event. Read more about what you can expect!

As the official apparel provider for the Sea Otter Classic, Hyperthreads will be offering a wide and diverse range of products on site. Get more details here

Head to the Chain Reaction Cycles Skills Zone to ride your own bike or borrow one of 20 Nukeproof and Vitus MTB bikes from the Chain Reaction Cycles Booth 905. Read more here.

Join Brompton on  Saturday, April 21 to see riders from across the country compete in the spectacle that is Brompton World Championships! Don't own a Brompton? No worries! Stop by the event, cheer on riders, and receive a coupon for a FREE BEER at the Sierra Nevada tent post-race. Racers can register here.

Join Pro Mountain Biker Jeff Lenosky for a group ride at Sea Otter. Learn where you can meet up and hear how Jeff and the TASCO tribe share the #TASCOstoke. 

When an accident happens it's good to know that your insurance company will not increase your premium. Read how Velosurance provides custom protection for cyclists of all kinds.

May is National Bike Month and Clif Bar, a company "Born on a Bike," takes that pretty seriously. Get some inspiration from some Clif Pro Team Athletes. 

BLC Keynote Speakers

The Leadership Formula: Change Starts at the Top
Robert Stevenson
Global Speaker, Best-Selling Author 

Reinvent Your Company to Compete in the New Era of Business, or Risk Being Extinct 
Shawn Kanugo
Strategy in a World of Disruption

The Bicycle Leadership Conference is cycling's premier executive-level conference. The two-day event is held on Monterey's historic Cannery Row at the Monterey Plaza Hotel & Spa on April 17-19, 2018. Registration is now open
Sea Otter Europe

Close to 300 brands have signed on to support the  2018 Sea Otter Europe Costa Brava-Girona Bike Show, taking place in Girona, Spain from June 8-10, 2018. Read more here

Cycle in Catalonia

Read all about this beautiful region of Spain that is home to Sea Otter Europe and how you can win a cycling holiday there. 

Sea Otter Joins the 
CA Dirt Series

The CA Dirt MTB Series kicks off its cross country mountain bike series at Sea Otter before heading to Gold Country the following weekend. Read more

Online Registration Open Through Sunday

The last day to register online is Sunday, April 15.  Get signed up for your favorite races and rides TODAY
Purchase Your Festival Passes

Save when you purchase your festival passes online. Purchase your one-day festival pass for $15 or your four-day pass for $50. Four-day festival passes are only available online. 
Registration Hours Have Changed

Please note new registration hours for 2018:
Wednesday - noon-7pm
Thursday - 7am-6pm
Friday - 7am-6pm
Saturday - 6am-6pm
Sunday - 6am-11am

Enjoy the Many Stunt Shows

Watch the pros at stunt shows every day of Sea Otter. Head to the Subaru booth space to watch pros sessioning their jumps from 11am-4pm daily. Danny MacAskill and the Drop and Roll team as well as Mike Steidley will wow crowds with their one-of-a-kind trials shows. Check the schedule for more information. 
Registered Rider Look-Up

Want to see that you have registered in the correct category? Or check out who your competition will be? You can look that up here. All registration changes can be made on-site starting on Wednesday, April 18.
Check Out Our Interactive Expo Map

Looking to see what brands will be at Sea Otter this year? Head to our interactive expo map where you can sort by categories, search for a specific exhibitor or see the full list. 
Thank You, Veterans

With much gratitude for your military service, Sea Otter offers a number of discounts for veterans and active duty personnel. You can read more here
Bring the Kids to Sea Otter

Kids 12 and under are always free at Sea Otter! The Specialized Kids' Zone offers the kids' track, carnival games, activities from Buddy Pegs and the Hollister Hills SVRA, and tons of vendors ready to offer tips for getting your kids on two wheels at any age. Check out the Festival Fun page for more info. 
FinisherPix Captures Your Race Memories

Smile! FinisherPix will be on site this year to photograph the Downhill, Cross Country, Gran Fondos and Tours. Within 24-48 hours after these events your photographs will be available to on the Sea Otter homepage. 
Spend Some Time at the Italian Pavilion

Head to booths 473-484 to meet the Italian companies at this year's Sea Otter Classic. View all the brands
Saturday Bike Ride with Dave Wiens

Please join IMBA Executive Director and Mountain Bike Hall of Famer Dave Wiens as he leads an all-level mountain bike ride through the rolling hills of Fort Ord National Monument. Read more here.

Drone Policies

Drones for recreational use are not allowed at the Laguna Seca Recreation Area or during the Sea Otter Classic. Only pre-approved professional drone media may fly at Sea Otter.  The Sea Otter Classic reserves the right to confiscate any unregistered drones found to be flying at any time during the event. For more information, go to the  Sea Otter Media page.
Sponsor Spotlights

With the go-anywhere capability of Symmetrical All-Wheel Drive, Subaru will get you to your next trail ride and back. That's why we're proud to sponsor the Sea Otter Classic. Let's look forward to the many dirt trails ahead. Love. It's what make a Subaru, a Subaru. 

For 55 years, Kenda has committed to designing and manufacturing quality tires and tubes for a wide range of activities. No matter where you are going, Kenda has a tire designed for your journey.

Specialized was founded in 1974 by riders for riders. Based in Northern California, we focus on the rider's need for functional and technically advanced products that provide a performance benefit. 

Prologo is a leading manufacturer of high-quality saddles, grips, gloves and handlebar tapes. Driven by a constant pursuit of technology, Prologo developed a full range of products considering different types of cyclists, gender and end use. 

Headquartered in Scotts Valley, CA, FOX designs and manufactures high-performance suspension products primarily for mountain bikes, side-by-side vehicles, on-road and off-road vehicles and trucks, all-terrain vehicles, snowmobiles, and specialty vehicles. 
Inspired by the outdoors and a sustainable future, Sierra Nevada Brewing Co. is proud to partner with the Sea Otter Classic to celebrate our passion for cycling and the pioneering spirit of craft brewing. 
Impact Canopy is an event branding solutions company. We specialize in printing and manufacturing custom canopies, signs, banners, flags, event fencing, inflatables and more. Your one-stop shop to create an IMPACT at your event!

WD-40 BIKE offers products for essential bike maintenance: Clean, Lube, and Protect. We make bike maintenance easy for riders of all levels so you can ride with confidence. Watch product demonstrations at wd40bike.com.
Northstar California has been named one of the top ten bike parks in the world. Northstar California offers the most extensive lift-served trail network in the U.S.