February Newsletter
The Sea Otter Classic is Right Around the Corner!

April will be here before you know it. Take a look at our online schedule to see what's new for this year. You can expect to see one-of-a-kind stunt shows by Danny MacAskill who will also be joined by the whole Drop n' Roll team this year. The Specialized Kids Zone is bigger and better than ever with Buddy Pegs joining in the fun. Read on for all the details for 2018!
In This Issue
Sponsor Happenings

Compete alongside talented athletes like Christoph Sauser and Xavier Marovelli for the Haibike eMTB Race epowered by Bosch. The electric mountain bike race is challenging and brings intense competition. Watch the video of the 2017 race and then register to race!

There's only one way to win a trip to London at Sea Otter, and that's by taking the gold at the Brompton World Championship USA! Top male and female finishers will compete in London this July, with plenty of other great prizes for runners up and teams. Come join the fun!


TASCO Tribe Athlete Gwendalyn Gibson will be competing in Sea Otter's pro cross country and short track events. Read more here about how she shares the #TASCOstoke!


Omni Promotional, the signage sponsor of the Sea Otter Classic, has partnered with Green Guru to keep over 55,000 sq. ft. of fabric from entering the landfills. Read more about this unique partnership


CLIF Bar and Company explains how to eat the right foods and amounts at the right times to give you all-day energy. Check out their helpful infographic here.

BLC 2018 Featured 

Building a Strong Digital Presence and Understanding Who Our Actual (And Potential) Customers Truly Are

The importance & impact of a digital presence on brands in the bicycle industry can't be understated. How do we - as a brand, and as an industry - use digital media to grow the pie? Basis Worldwide is made up of a team of technologists who help brands transform the way they connect and engage with their current and future consumers every day. This session will leave you with a solid understanding of how to identify who are your most impactful consumers and brand advocates in the digital space, and with several takeaways that you can implement in your business immediately.

The Bicycle Leadership Conference is cycling's premier executive-level conference. The two-day event is held on Monterey's historic Cannery Row at the Monterey Plaza Hotel & Spa on April 17-19, 2018. Registration is now open
Sea Otter Europe

Cannondale has signed on to be the main sponsor of the  2018 Sea Otter Europe Costa Brava-Girona Bike Show, taking place in Girona, Spain from June 8-10, 2018.  Read more here.

Only Two Months Until Sea Otter! Have You Registered?

Don't miss out on all the Sea Otter action.  Get signed up for your favorite races and rides TODAY
Design and Win a Custom Nukeproof MTB Frame with Chain Reaction Cycles

Chain Reaction Cycles and the Sea Otter Classic have teamed up to offer you the chance to design and win a custom painted Nukeproof mountain bike frame. Submit your design today! Contest ends February 28, 2018. 
Reserve Your Hotel Today

We have partnered with 10 hotels to offer Sea Otter attendees the best deals for lodging. See our Lodging Comfort page for links to book your room. 

PLEASE NOTE: A third-party lodging scam has targeted Sea Otter Classic guests. We recommend you book directly with hotels using the links on our Lodging page, which provides guaranteed exclusive discount rates. 
Purchase Your Festival Passes

Save when you purchase your festival passes online. Purchase your one-day festival pass for $15 or your four-day pass for $50. Four-day festival passes are only available online. 
Save on Airfare, Car Rentals and More

Get yourself and your bike to Sea Otter with ease. Head to our Travel and Lodging page for deals on airfare and car rentals. There's also information on how you can ship your bike using bikeflights.com and how to grab a shuttle from the airport. 
Bring the Kids to Sea Otter

The Specialized Kids' Zone offers the kids' track, carnival games, activities from Buddy Pegs and the Hollister Hills SVRA, and tons of vendors ready to offer tips for getting your kids on two wheels. Check out the Festival Fun page for more info. 
Check Out Our Interactive Expo Map

Looking to see what brands will be at Sea Otter this year? Head to our interactive expo map where you can sort by categories, search for a specific exhibitor or see the full list. 
Little Bellas All-Girls Camp is Back!

At Little Bellas, girls ages 8-13 have the opportunity to develop their mountain biking skills and learn from the best at Sea Otter. Learn more here.
Thank You, Veterans

With much gratitude for your military service, Sea Otter offers a number of discounts for veterans and active duty personnel. You can read more here
Check Out the Schedule

New  events, athlete meet-n-greets and more are being added every day.  Check out the online schedule today!
Dealer Day is April 19th

Do you work at a bicycle dealer? Bring your business card to any festival pass sales area on Thursday, April 19 to receive a free one-day festival pass for you and a friend.
Protect Yourself from Ticks and Poison Oak

Be aware that while riding at Sea Otter you may come in contact with poison oak and ticks. Stay on the trails, keep your skin covered at all times and check for the signs of tick and poison oak exposure when you finish your ride. 
Lodging Highlights

$244/night, $12 discounted parking

 Hilton Garden Inn
$224/night, walking distance to 
Fisherman's Wharf  

$220-249/night, complimentary parking and WiFi
Embassy Suites by Hilton
Monterey Bay - Seaside

$289/night, complimentary made-to-order breakfast and WiFi

Sponsor Spotlights

With the go-anywhere capability of Symmetrical All-Wheel Drive, Subaru will get you to your next trail ride and back. That's why we're proud to sponsor the Sea Otter Classic. Let's look forward to the many dirt trails ahead. Love. It's what make a Subaru, a Subaru. 

From concept to execution our ePerformance bicycles feature advanced design, innovation, and breakthrough engineering. We are the industry leader in ePerformance and offer the most comprehensive lineup worldwide. 

Hyperthreads is a leading maker of custom athletic apparel for road and offroad cycling, running, and triathlon. Quality materials, superb fit, no order minimum and short delivery times set a new benchmark for custom apparel. 

At FOCUS we aim to ensure that every moment feels unique for you, you and your bike are one. So we don't build cycles. We create performance bikes. Bikes for the ultimate riding experience. 

Velofix is the Largest Fleet of Mobile Bike Shops in North America. Our Mobile Shops have all the parts and tools needed to get you back riding. Book online, we come to you, go riding. 
Endurance Conspiracy is an athlete owned and managed company inspired by and built around the outdoors & endurance sports culture. We consider EC to be more than just a brand - we're a laid-back lifestyle . . .with soul. 

Crafted and inspired by athletes and foodies in the CLIF Kitchen, CLIF Bar is a tasty energy bar made with a nutritious blend of organic rolled oats and wholesome ingredients for sustained energy. 

MTBR.com is the largest mountain biking website on the internet. You can read reviews written by fellow mountain bikers on bikes and products, trails, and bike shops. MTBR also has forums, photo galleries, and classifieds. 
CyclingTips.com is an Austraian-based, internationally focused website celebrating the beauty of cycling in all its forms. Sea Otter is a perfect event that gives us a chance to expand our reach in the US where we've seen 65% growth.