March Newsletter
Only One Month Until Sea Otter!

It's hard to believe it but the 2018 Sea Otter Classic is only a month away. Now is the time to register to race or ride as prices will go up on Monday, April 2. Camping spots are filling up fast and you only have a few days left to save when booking with our partner hotels. Make sure you have everything in order to make Sea Otter 2018 the best year ever!
In This Issue
Sponsor Happenings

Kenda Tire continues to further strengthen the E-Bike compatible line of tires with added offerings in multiple mountain bike categories as well as urban/trekking models. Read more here


Prologo reinvents the saddle with its innovative "Dimension" saddle. Read how this saddle brings both comfort and performance to every type of cyclist. 

Hyperthreads is proud to support athletes that have made cycling their passion, lifestyle & career.  We thought you might like to read a bit about how they prepare for Sea Otter & what's going through their heads leading up to an event like this.


Head to the Chain Reaction Cycles Skills Zone to ride your own bike or borrow one of 20 Nukeproof and Vitus MTB bikes from the Chain Reaction Cycles Booth 905. Read more here


Get ready to unfold and race: the Brompton World Championship returns to Sea Otter on Saturday, April
21! Winners punch their ticket to the Final in London this July, plus great prizes from Brooks, Ortlieb  and  Torch Apparel and an after party for racers and spectators.

Come on by the TASCO tent and say hi to Blaise Janssen, as well as many of the TASCO Tribe members. Read more about how they share the #TASCOstoke

Whether you're a professional athlete, or looking for a product that easily keeps your family healthy and happy, the benefits of our nutrient-packed SP2 Spirulina are beyond anything you've tried before. Read on

Seven guys rode their bikes 3,300+ miles from San Francisco up the coast on Highway 1 to Seattle, across the US/Canada border, and north through BC and the Yukon to Alaska. Clifbar shares this inspirational story

DRAFT: BLC - Movers & Shakers Who Are Breaking Traditional Models & Embracing Change

Tapping into people that love Bikes + Biz + Beer

Back by popular demand is another PeopleForBikes DRAFT: BLC where five dynamic speakers get five minutes each to talk about new ways of doing business that break traditional models and have evolved with the consumer. The audience will have a chance to grill/ask questions of these innovators and disrupters on the secrets to their success and new insights into new markets. 
Jenn Dice, VP Business Network, PeopleForBikes

  • Hans Cole, Director of Environmental Campaigns + Advocacy, Patagonia
  • Bernie Doering, SVP, Sales and Marketing, Stages Cycling
  • Gloria Hwang, Founder + CEO, Thousand
  • Diana Seung, EVP        Merchandising,

The Bicycle Leadership Conference is cycling's premier executive-level conference. The two-day event is held on Monterey's historic Cannery Row at the Monterey Plaza Hotel & Spa on April 17-19, 2018. Registration is now open
Sea Otter Europe

Cannondale has signed on to be the main sponsor of the  2018 Sea Otter Europe Costa Brava-Girona Bike Show, taking place in Girona, Spain from June 8-10, 2018.  Read more here.

Register Today Before Prices Go Up!

Ready, set, GO!  Get signed up for your favorite races and rides TODAY . Prices increase on Monday, April 2. 
Win the Sierra Shredder BMX Bike, Custom Made by Sierra Nevada for the Sea Otter Classic

How would you like to win a BMX bike painted a Pale Ale green? Sierra Nevada Brewing Company teamed up with PAUL Component Engineering to create this one-of-a-kind bike that's yours to win. Click here to read how!
Reserve Your Hotel Today
Purchase Your Festival Passes

Save when you purchase your festival passes online. Purchase your one-day festival pass for $15 or your four-day pass for $50. Four-day festival passes are only available online. 
Save on Airfare, Car Rentals and More

Get yourself and your bike to Sea Otter with ease. Head to our Travel and Lodging page for deals on airfare and car rentals. There's also information on how you can ship your bike using and how to grab a shuttle from the airport. 
Bring the Kids to Sea Otter

The Specialized Kids' Zone offers the kids' track, carnival games, activities from Buddy Pegs and the Hollister Hills SVRA, and tons of vendors ready to offer tips for getting your kids on two wheels at any age. Check out the Festival Fun page for more info. 
Check Out Our Interactive Expo Map

Looking to see what brands will be at Sea Otter this year? Head to our interactive expo map where you can sort by categories, search for a specific exhibitor or see the full list. 
Thank You, Veterans

With much gratitude for your military service, Sea Otter offers a number of discounts for veterans and active duty personnel. You can read more here
Check Out the Schedule

New  events, athlete meet-n-greets and more are being added every day.  Check out the online schedule today!
Dealer Day is April 19th

Do you work at a bicycle dealer? Bring your business card to any festival pass sales area on Thursday, April 19 to receive a free one-day festival pass for you and a friend.
Protect Yourself from Ticks and Poison Oak

Be aware that while riding at Sea Otter you may come in contact with poison oak and ticks. Stay on the trails, keep your skin covered at all times and check for the signs of tick and poison oak exposure when you finish your ride. 
Lodging Highlights

Time is running out to save when you reserve a room with one of our 11 partner hotels. See our Lodging Comfort page for links to book your room at exclusive savings for Sea Otter attendees. 

PLEASE NOTE: A third-party lodging scam has targeted Sea Otter Classic guests. We recommend you book directly with hotels using the links on our Lodging page, which provides guaranteed exclusive discount rates. 
Sponsor Spotlights

With the go-anywhere capability of Symmetrical All-Wheel Drive, Subaru will get you to your next trail ride and back. That's why we're proud to sponsor the Sea Otter Classic. Let's look forward to the many dirt trails ahead. Love. It's what make a Subaru, a Subaru. 

Pedal power meets electric power! Come visit Bosch eBike Systems and our manufacturer partners, where we're offering free test rides on MTB, fat tire, road, trekking and more from a wide spectrum of 
eBike breands. 

Prologo is a leading manufacturer of high-quality saddles, grips, gloves and handlebar tapes. Driven by a constant pursuit of technology, Prologo developed a full range of products considering different types of cyclists, gender and  end use. 

Jaybird has pioneered the sports Bluetooth headphone market and makes premium wireless sports headphones to inspire people to be active and empower them to improve their lives. 

Handcrafted in the UK since 1975, the Brompton bike is completely customizable and has the ability to fold to one-third its size, easily accompanying you by train, bus, car, or plane. 

Our fresh spirulina is packaged and frozen right after harvest to lock in the benefits and maintain the natural quality spirulina contains. Our proprietary variety SP2, provides up to 150% more nutritious value than powdered supplements and tablets. Enjoying our Pure Spirulina Algae is simple, and is the perfect addition to your every day.  
Sea Otter Europe is a cycling festival taking place June 8-10, 2018 in Girona, Spain. Join in 
with competitions, exhibitions, 
and all kinds of activities related 
to cycling.

Fluid makes superior hydration and recovery drink mixes. Proudly made in California, Fluid products have short, simple ingredients lists and seriously taste great. Feed your potential with Fluid Sports Nutrition. is the cycling resource site for road bike products, with reviews written by fellow cyclists. RoadBikeReview also has very active discussion forums, photo galleries, and classifieds.