SEA OTTER CLASSIC ADDS NEW MEDIA TECHNOLOGY TO DRAMATICALLY INCREASE THE OUTPUT OF EXHIBITOR MARKETING DOLLARS
Monterey, CA (February 28, 2019) – Sea Otter Classic is pleased to announce the addition of a bold new set of video and 3D technologies to allow those who cannot be at the world’s largest cycling event, to experience it virtually, online. The video technology and digital content distribution is made possible through the addition of a partnership with Sea Otter’s portfolio, of Colorado-based
to the event’s marketing and content team.
DigiZūk’s involvement allows fans, industry members and journalists worldwide to experience the world's largest cycling event in a desktop or mobile environment. Additionally, the company’s digital marketing team can be tasked with distributing assets produced online with getting wide reach to retail buyers, media outlets, or to thousands of cycling consumers.
The company is available for hire at the Sea Otter Classic this April 2019 to provide it’s full gamut of services to Sea Otter exhibitors and sponsors so they won’t have to procure and manage an additional outside multi-media team. DigiZūk will have multiple production teams on site to serve clients for these services.
In addition to the 85,000 cyclists and fans in attendance at the event, exhibitors utilizing the digiZūk’s service are expected to be able to reach thousands more consumers, buyers, media, and other groups online. DigiZūk currently estimates that their product combined with a comprehensive marketing strategy can have roughly a 2.5X positive impact across nearly all measurement factors (impressions, sales, orders completed, engaged visits, etc.) to increase ROI from marketing dollars invested into exhibiting at shows and consumer events.
“Sea Otter is truly a unique event featuring hundreds of exhibitor booths, countless competitor events, and endless family fun,” says Byron Swezy, Founder and President at digiZūk. “It’s an event that all 50-million-plus U.S. cycling enthusiasts should experience at least once in their lives, if not in-person, then virtually. This technology allows for just that. Cyclists globally, whether they’re consumers or buyers at a bike shop, can now see what Sea Otter is all about, online from a very dynamic point of view.”
“We’re delighted to offer this incredible service for brands who choose to come to Sea Otter,” said Frank Yohannan, CEO of the Sea Otter Classic. “This technology is a game changer. Exhibitors spend a lot of time and money producing Sea Otter experiences. DigiZūk will help them capture that excitement and make it available to everyone.”
Sea Otter Classic exhibitor sales representatives are also expected to be excited about the Sea Otter Classic / digiZūk partnership. Swezy elaborates, “We’ve found that with our digital product, sales representatives can follow-up with buyers more powerfully then they were able to previously. Our trade show assets gives them a leg up, either reminding buyers of their in-person experience, or by providing a “in-person” experience for buyers that weren’t able to attend.”
DigiZūk was founded by long-time video professional Byron Swezy after eight successful years of overseeing MTBR’s “virtual trade show booths” video content for Interbike, Sea Otter, and other industry events. His productions have garnered hundreds of thousands of online views and featured brand narratives and their latest and greatest products. Byron also manages Dragonfruit Video, which counts among its video production clients many Fortune 500 companies. This experience provides a higher level of production and quality control for clients.
DigiZūk will offer Sea Otter Classic exhibitors and sponsors production and marketing distribution packages as well as a la carte options covering all onsite digital production and content creation needs. DigiZūk has generated prototype models with CamelBak, Hobie, Black Diamond, Fjall Raven, Dakine, and others, primarily at the Outdoor Retailer shows. Details are on their web site,
To pursue the opportunity, existing Sea Otter Classic registered vendors should contact Cat Alletto in sales at digiZūk to discuss their needs. Cat is reachable by phone at (303) 518-4140 or via email at
. Existing vendors are also invited to view the digiZūk Sea Otter Classic service page at
Founder and President