By Kate Loweth
MONTEREY, Calif. (April 3, 2018)
500 exhibitors representing nearly 900 brands will occupy 165,000 sq. ft. of display space at the 28th Annual Subaru Sea Otter Classic.
The event is cycling's largest consumer trade show.
Over the last five years, Sea Otter exhibitor sales have grown by 46%. This year's Sea Otter will host over 20 international brands traveling from as far away as Italy, Australia and South Africa to exhibit. In addition, nearly 40 eBike companies will
showcase and demo their bikes.
"For 28 years Sea Otter has been cycling's premier event, reflecting the enthusiasm and growth of our industry. Virtually all cycling brands have embraced Sea Otter as a key opportunity to launch new products and interact with consumers," said Frank Yohannan, president and CEO of the Sea Otter Classic.
"Today's enthusiasts participate in many outdoor activities, both on and off the bike. Savvy marketers understand that the Sea Otter audience is not just cyclists; it's a group that plays a key role in influencing mind share and purchase decisions for their families and friends. As a result we're seeing increased expo participation from not only the cycling community, but several other outdoor lifestyle categories," Yohannan added.
There will be continued growth opportunities for Sea Otter in 2019 and beyond as Monterey County continues to expand and improve the infrastructure at the Laguna Seca Recreation Area.
About Sea Otter Classic
Regarded as the world's largest cycling festival, this four-day "Celebration of Cycling" hosts nearly 9,600 professional and amateur athletes and 72,500 fans. The 28th Annual Subaru Sea Otter Classic takes place April 19-22, 2018 at the Laguna Seca Recreation Area, Monterey, California. For more information, visit
or call (800) 218-8411.