August 27, 2019 – Monterey, CA:  The Sea Otter Classic (“Sea Otter”) is pleased to announce a new partnership with Facets Marketing , a specialized firm dedicated to offering a full consortium of marketing services to cycling and adventure sports brands. This new alliance presents a tremendous opportunity for Sea Otter to execute on its continued growth while focusing on developing and implementing new operations and sales initiatives. 

“We’re excited to add Facets Marketing to the Sea Otter family,” said Frank Yohannan, President & CEO of Sea Otter Classic. “Facets has a proven track record of increasing presence and sales while providing top notch service. Our sponsors, exhibitors and media will immediately notice an increased level of attention and appreciation for their support of Sea Otter.”

Jeannie Retamoso has led Sea Otter’s Marketing and Operations for 10 years. She will now focus solely on Operations so that she can elevate the customer experience. Her goal is to deliver highly optimized encounters for all attendees from the time they enter the gates to the time they leave.

“This partnership signifies Sea Otter’s commitment to provide the cycling industry with a key event in the United States that celebrates all forms of cycling while holding to our festival roots and atmosphere. I am excited for the additional bandwidth. I want our guests to sense that ‘WOW factor’ and walk away satisfied that their time and money was well spent,” said Jeannie, Director of Operations.  

Holly Colson, owner of Facets Marketing, is a seasoned marketer and cycling industry veteran. She has held previous executive roles in the cycling industry and has extensive event experience in marketing and operations including the Olympic Games in Atlanta.

“We are proud to serve Sea Otter and their supporters! This talented team has set a solid foundation for a great experience at all Sea Otter events that continues to evolve; and it shows in their history of results. Our strategic approach of identifying opportunities to engage media, fans and industry partners will help to elevate this incredible event for Sea Otter attendees and exhibitors alike,” stated Colson.
About Sea Otter Classic:   Known as the four-day "Celebration of Cycling", the Sea Otter Classic hosts nearly 9,000 professional and amateur athletes and 72,000 fans. The 30th Annual Sea Otter Classic will take place April 16-19, 2020 at the Laguna Seca Recreation Area, Monterey, California. For more information visit   or call (800) 218-8411.

About Facets Marketing: Based in Asheville, North Carolina, Facets Marketing celebrates a strong reputation for successfully building and managing products and brands coupled with a focus on innovation, strategy and data-driven insights across both traditional and digitally-focused marketing channels. With a national client-base of cycling and outdoor industry clients, Facets enjoys working on challenging projects in beautiful places.
Media Contact:
Holly Colson
(828) 279-2241
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