Giving Thanks for Our Team and Clients

Hello Ryder,

Each year, I dedicate our November newsletter to sharing my gratitude and appreciation for local government and its special place in my life and the lives’ of our teammates. Hot off the presses, it’s the 2024 edition!


As I look back on all that has happened this year, I’m blown away by how much has been accomplished. From another full roster of conferences, to outreach work on 12 local ballot measures, to budget books and financial primers and five new brands for public agencies, the wheels of local government keep turning, and Tripepi Smith is working hard to help them turn with speed and efficiency. 


The journey of Tripepi Smith to deliver positive impacts for our local government community is made possible by a team of rockstars. As I hear from our clients when at conferences, they love our team and recognize the quality of the people at Tripepi Smith. I agree! The first rockstar, however, will always be my brilliant wife and CFO, Nicole, who has helped me build Tripepi Smith from the ground up. I am thankful for her high level of patience with me, excellent counsel and willingness to accept my inability to clean up my office.


There have been instrumental conversations and pearls of wisdom shared by people with more experience than me that have propelled our growth to over 200 local government clients. There are a TON of people to thank for this, but at the risk of not covering them all, here are three that come to mind that I will be thankful for this Thanksgiving:


Wade Mckinney - Wade was the President of CCMF when the city manager community came under scrutiny, and he included me in a robust discussion with future city manager luminaries to address the profession’s concerns. He later brought me into Indian Wells to assist with their communication efforts. All the while he gave me solid advice and introduced me to a ton of great people.


Fran Mancia - The first large client we ever had was MuniServices (now Avenu). Fran Mancia hired us to help with marketing and representing the firm. I staffed the MuniServices booth at my first MMASC conference and the contract gave us the confidence to hire Jessica Balandran - employee number one!


Pat Martel - Pat was the city manager of Daly City when we first connected through multiple city manager circles. Her work and mine overlapped in several ways that ultimately gave me helpful alternative viewpoints on various challenges. She was our second Peninsula Division client after Millbrae (Thanks, Marcia Raines!). Pat broadened my perspective and made me a better executive as our firm grew, plus connected me into a more national platform through ICMA.


There are hundreds more to be thankful for - life is full, and I am blessed.


Gobble-Gobble,

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Insights

Social Media News to Know: November 2024

This month's roundup covers:


  1. Instagram experimenting with direct message (DM) filters for Creator Accounts.
  2. New AI profile photo generation features on Instagram.
  3. X's “pinch to zoom” option for video content.
  4. Threads' topic feeds based on simple keyword searches.
  5. Facebook switching its primary metric to “views".


Read along for more social media news.

Staying Ahead: How the California JPIA Streamlined Media Monitoring with Meltwater

For Tripepi Smith's client, the California Joint Powers Insurance Authority (California JPIA), staying informed about the communities they serve is vital.


Meltwater’s newsletter tool—introduced by the Tripepi Smith Media Intelligence team—proved to be the game-changing solution to monitor conversations happening in the communities of California JPIA's 120+ member agencies in real time.


Read more about how Meltwater can help your agency.

What You Need to Know About California’s New Water Regulation

California prides itself in being a leader in environmental sustainability, and the state's newest initiative, Making Conservation a California Way of Life, is another example of this mindset.


Going into effect January 2025, this regulation sets new water use standards for urban retail water suppliers state-wide.


Read up on California's conservation regulations.

News

Kalee Cummings and Melanie Moore Complete Coro Northern California Women in Leadership Program

As they reflect on their involvement in the program, Kalee and Melanie are thankful for the professional growth opportunities and leadership workshops offered by Coro. They look forward to applying these skills to their client work and internal teams.


Read more about their Coro experience.

California JPIA Taps Tripepi Smith Yet Again for Capstone Award Video Production

The California JPIA partnered with Tripepi Smith to produce four videos honoring its 2024 Capstone Award finalists.


The film noir inspired videos feature interviews highlighting the finalists’ achievements and praise from their peers. The videos share a little about each finalist’s agency and “behind-the-scenes” footage of them at work managing risk for their agencies.


Watch the videos here.

Tripepi Smith's Animated Ballot Measure Videos: Making Voting Easier


Several Tripepi Smith clients opted to use animated videos to inform residents about important ballot measures this election season, including the cities of Palmdale, Brawley, Los Alamitos, Visalia, Livingston and Atascadero, as well as Scotts Valley Fire District.





Check out the animated videos.

More Tripepi Smith News

Client Highlight: Town of Yucca Valley

Located in the Little San Bernardino Mountains, the Town of Yucca Valley serves as the gateway to the Joshua Tree National Park and the economic hub of the Morongo basin. Yucca Valley is known for its outdoor recreational opportunities, regional attractions and the Yucca Valley Film Festival.


Tripepi Smith first engaged with the Town in 2021. Our work has included graphic design, general communications, social media management, news articles, bi-monthly newsletter creation, logo work and podcast production.


Learn more about the Town of Yucca Valley.

Service Spotlight: Videography

We live in the era of video, where telling your story is crucial in effectively connecting with your audience and community.


By enlisting the Tripepi Smith video team, you can elevate your agency's image, showcase the personalities of your organization and transform complex information into easy-to-understand content for various channels. From State of the City videos to recruitment and marketing content, we've got you covered.

Showcase Your Stories

Talent On Tap

Videographer Nolan Voge brings creative insight and technical solutions to the team, with expertise in video and software systems, media-based projects and venue coordination.


Nolan supports his clients' videography needs with frequent on-site filming visits and detail-oriented video editing. As a Federal Aviation Administration certified drone pilot, Nolan captures picturesque aerial views of landscapes and events for his clients.


Nolan's clients include the cities of Bellflower, Lake Forest and Yorba Linda.

Check out Nolan's interview to hear why he is proud to work at Tripepi Smith, and how his creative skillset has grown being a member of the video team.

Meet Our Whole Team

About Tripepi Smith

Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you're redoing your website, driving an email campaign, shooting a video or launching on Facebook, Tripepi Smith can help.

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Meet Tripepi Smith

Our #TeamTS interview series showcases what goes on behind the screen at one of the leading marketing-technology-public affairs firms in the western US.


Learn more about our company culture and about what drives TeamTS to be leaders in local government communications!


Meet Tripepi Smith.

Tripepi Smith & Associates, Inc. 
PO Box 52152, Irvine, California 92619 
Toll Free: 844.TSCOMM1