That year we asked AI to write a Holiday greeting

Artificial Intelligence is all the rage these days. At Burgess we use it for transcriptions and dabble in it for image editing and whatnot. But we decided to put it to the test for our year-end BAM O’ Gram Holiday greeting.

Here was our prompt:

In the style of the newsletters found at www.burgessadv.com/e-newsletter, write a 100-125 word newsletter article. It is meant to be a year-end holiday greeting to Burgess Advertising's clients. It should express our gratitude to our clients and our optimism for the coming year 2025.

And here was the instantaneous result:

A Heartfelt Thank You and Exciting Look Ahead

As 2024 wraps up, we want to express our sincere gratitude to our clients. Your trust and collaboration have been essential to our success this year, and we’re thankful for the opportunity to work with you.

Looking to 2025, we’re excited about the opportunities ahead. Together, we’ll continue to explore new ideas and achieve even greater success.

From all of us at Burgess Advertising, we wish you a joyful holiday season and a prosperous New Year. Here’s to a bright 2025!

Commentary

Now, such messages from every company wind up being very similar in tone and intent. It’s no surprise, then, that machine learning does a reasonable job at spitting back copy that delivers on a specific request. There are a bazillion examples out there from which to draw. It just lacks genuine warmth or any of the sense of story or surprise that makes you feel a little bit more informed or connected for having read it. You know, the kind of message an agency would actually write and send. So with that, we say:

Happy always and merry everything.

Your Team at Burgess Advertising

Burgess helps Medical Mutual break into Bay State marketplace

Burgess recently launched a digital ad campaign introducing Medical Mutual Insurance Company of Maine and its new malpractice insurance offering to physicians in Massachusetts. The Company has insured providers in Massachusetts for years, but only for clients from its core Northern New England states that have satellite offices there.

The new offering is competitively priced and designed specifically to appeal to independent physicians and practices in Massachusetts as an affordable new option in a marketplace that has experienced substantial premium increases in Massachusetts of late.

The initial :15 spot unveils the Medical Mutual logo and touts the company as the best-kept secret in the Massachusetts medical liability insurance industry. Other spots and digital executions in the campaign tout Medical Mutual’s history as a physician-led company and its flexible payment plans.

With early results of the campaign showing strong engagement and interest in the new offering, Medical Mutual’s status as a “best-kept secret” in the Bay State’s malpractice insurance marketplace could be evolving into a desirable option sooner rather than later.