May 2019

Security business is on the rise
Many dealers were worried when new players entered the security market and the DIY industry expanded, but this may have been a benefit rather than a detriment. According to a study by SDM magazine, 2018 was a great year for sales for many security dealers. Growth in DIY has pushed the alarm manufactures to add new features and services that are available at your fingertips. These technology advancements increase the opportunities for both dealers and monitoring centers. These days, monitoring just about anything out there has become the reality for WHIRC and we will continue to grow and meet the needs of our dealers.
A rise in advertising for DIY products has increased the public's awareness about the importance for security overall and has contributed to the economy's growth. Security is everywhere you look these days, including on television shows and in the news.
An article in SDM magazine shared results of SDM's own research, which showed positive results across the alarm industry in 2018 ­- for both residential and business markets.
"More dealers and integrators - 73 percent - expected a growth in revenue in 2018, when polled in September 2018, a 6 percent increase over the previous year. And 85 percent of respondents reported 2018 was a good to excellent year for intrusion alarms, up from 81 percent the previous year, while a whopping 96 percent expected 2019 to be at least as good if not better than 2018."
Recent advancements in interactive services have led the customer to interact with the alarm panel more and more often. This alone creates that "stickiness" that all dealers are looking for to decrease churn. At the same time, customers are starting to see security as a necessity in life. WHIRC is integrated with most interactive services providing the necessary solution to stay competitive in today's market. (See our featured promotion from Alula below.)
Monitoring continues to be the driving factor of devices in a connected home solution. As technology continues to evolve, the monitoring market is where the affordable solutions will continue to reside. WHIRC offers many different solutions at an affordable rate that is customizable to the customer's needs.
As our dealers are expanding their offerings, WHIRC is committed to providing the same excellent 24/7 monitoring service that dealers expect. If it can send a signal, we can monitor it!
2019 WHIRC Partner Symposium

WHIRC will host the 2019 Partner Symposium on Thursday, June 20, at the Crowne Plaza Minneapolis Northstar Downtown. New this year is a networking opportunity at a Minnesota Twins baseball game the evening before the Symposium. We hope to see you all there!

Quote of the Month
Action is the foundational key to all success.
-Pablo Picasso
Featured Article:
State of the Market: Security & Monitoring 2019
Security dealers are increasingly taking advantage of the plethora of new technologies, business models and opportunities in the security alarm space, and seem to have found their footing in a rapidly changing landscape.

Many security dealers have said that 2018 was the best year they have had, and are equally optimistic for 2019.

TMA set to launch Five Diamond Dealer Program

The Monitoring Association recently announced the launch of its Five Diamond Dealer Program, which is an extension of the Five Diamond Designation and shares the benefits with key dealers. The mission of the program is to advance the professional industry through education, advocacy, standards and public safety.

The Five Diamond Program provides marketing leverage and a distinction over other security dealers. Dealers who choose to participate will have access to a special logo and will be listed in the TMA website's Five Diamond section. 

More information will be available at the 2019 WHIRC Partner Symposium on June 20.
Featured Promotion: 
Big discount on  BAT-LTE Communicator
Alula is offering WHIRC dealers a special price reduction on its BAT-LTE cell communicator. The communicator, usually $128, is only $104 through June 30.

Call WHIRC at ( 800) 858-7811  to receive this special rate.
WH International Response Center | ( 800) 858-7811