Once again, our Eat, Drink & Be Merry campaign achieved incredible results through community-focused outreach, proving that a little local love goes a long way. Here’s a look at the numbers:

• 2.33 million impressions with an average CPM of $3.22 — well below the $10.36 industry benchmark)
• 18,760 total link clicks with a $0.30 CPC — less than half the industry standard
• 1.63% engagement rate across 42 ads — far exceeding typical performance
• 1.33% average click-through rate, with top ads peaking at 3.14%
• Social media wins: One viral post reached 637k people, while two "unicorn" posts reached 231k and 184k respectively.

A huge thank you to our participating communities! Your collaboration and local pride made this campaign a hit. Check out the full report to see the top ads for each community and hear what people are saying them!

We're excited to share the results of our fall brand campaign, a "Cozy South Coast Getaway." Our goals were to inspire off-season visits, drive click-through to the TSOC website, increase video views, and generate leads. The numbers are in, and they tell a story of strong growth and meaningful connections with travelers.

Our digital campaign generated an impressive 3.76 million impressions with a 0.34% average click-through rate (CTR). YouTube videos achieved a 51.71% completion rate, while pre-roll ads reached 88.72% — significantly above industry benchmarks. Search was another standout, with a CTR 72% higher than the industry average. On Facebook and Instagram, we earned greater than 2.3 million impressions and a 4.79% CTR, more than double the industry benchmark of 1.78%, at an efficient $0.13 cost-per-click!

TSOC congratulates North Bend Main Street, Port Orford Main Street, and Reedsport Main Street on achieving Designated Main Street status from Oregon Main Street (OMS). This distinction recognizes their commitment to building impactful, sustainable organizations that improve their historic downtowns through community engagement and partnerships.

The OMS Network follows a four-tier structure, with the Designated Main Street level as the final tier before full accreditation. At Designated Main Street status, these organizations gain access to enhanced technical assistance to further strengthen their efforts to create a vibrant downtown.

TSOC proudly represented the South Coast at the recent Oregon Destination Association (ODA) Conference. Julie Miller, TSOC director and incoming ODA chair, led a coast-wide roundtable discussion, as captured above.

As a tribute to TSOC's efforts, a conference presentation highlighted two of our campaigns as examples of a region "doing something right." The featured projects were our "Cozy South Coast Getaway" campaign — a collaboration with Kissing Rock, The Wildflower Inn, and Oregon Wild Rivers Coast — and the "Whisky Run Trails" campaign, which showcases a signature South Coast experience.

ODA, a leading voice in Oregon's tourism industry, is a statewide network of regional and local destination organization (DMO | RDMO) leaders who share a common interest in the vision and vitality of Oregon’s travel industry.

Don't forget to register for the TSOC Network Conference happening February 23-24 at the Ko-Kwel Casino Resort Coos Bay, formerly the Mill Casino in North Bend. 

Tourism sparks investment in infrastructure like roads, airports, and hotels—improving life for locals and visitors alike.