As you can see, we have tired of writing the word, COVID, so this communication is becoming our official See Plymouth News e-blast. In future we will most likely send it once a month, but while we are still grappling with the pandemic, we will continue our weekly version. Who would have thought we would be wearing masks this long? The only comfort in this is the cooler weather that makes them less confining. There is comfort as well, knowing we are protecting others and ourselves.
For the second time this year, Plymouth Rock was defaced. The first time, it made news internationally. This time, between the fires, the hurricanes, the flooding, and politics, we hardly got a mention. I would ask how much worse it could get but I won’t. I am too superstitious for that.
While we are still experiencing visitor numbers at about half of what we should, our advertising is having an effect. Between phone calls to our office, people walking into the visitor centers and sharing why they came, looking at our statistics and metrics subscriptions, and looking at state numbers, we know that our ads have made a difference. Hopefully funding will hold steady so we can continue promoting our destination and drawing people here.
Our first article today is a story placed by Rich Warren, a journalist we brought in for a familiarization (fam) trip. This story, on TripSavvy.com is one of several stories he placed. He is a great example of why going after earned media is even more important than advertising. For starters it is worth more because people believe travel journalists more than advertising. He really knocked it out of the park with his coverage of Plymouth.
This week’s articles are worth the time. We have stories on Plymouth, ads we have placed, updates on the tourism industry, and our famous See Plymouth Waterfront Visitor Center report. We even have a cat video!