Issue 45 | March 12, 2021
Lea Filson, President/CEO, See Plymouth
Please take the time to read today’s update. Lots to catch up on now that we will soon once again live a life beyond COVID…
 
Our See Plymouth marketing team is putting the finishing touches on our advertising between April and September. Many hours of planning have gone into this to make sure we invite the people who will most likely visit the town and county of Plymouth. First, we examine data and metrics from several sources to determine our audience. We then comb through all the possible places we can advertise and figure the right balance between digital, broadcast, and print. Then the negotiations begin! We get the best possible prices so our ad dollars will go further. 
 
Whether you join in with a coop ad about your business or not, we continue to support our destination with beautiful reminders to visit Plymouth. 2020 and 2021 have required no matching funds for our MOTT grant, (thank you state legislators!) so we have not encouraged coop advertising purchases from you. We know everyone is just getting back to business. That said, this year, we will give you the opportunity to share in our ads for a fraction of what you would normally pay, so when you get those notices, either take advantage or not. We will still be doing our job increasing visitation, and we will still be supporting you through our publications, our app, trade shows, and the list goes on...
Advertising Kit
Take a look at this year’s Advertising Kit to see the great prices we are offering on enhanced listings, ads, signage in our MA Visitor Center, and more in our own See Plymouth publications. The discounts this year are the best ever offered.
Find the Advertising Kit and Contract on Membership Page on our website.
See Plymouth App
Also download our new See Plymouth App. I just got my first data report on the app and already we are experiencing high numbers of downloads. That is good news for our upcoming tourism season.
Membership
If you are contemplating membership but have taken no action, renew or join soon. While you can join anytime during the year, as of March 15, 2021, we will be taking down all non-renewing members from our website and across our platforms. Don’t be the business owner who notices next May that you are no longer on our website and in our updated materials. There has never been a more important time to promote your business to our visitors.
Expedia
Good news for our hotels who have been impacted tragically by the pandemic. We have signed on to advertise for four months with our own landing page on Expedia’s platform. We are also adding Expedia’s platform to our See Plymouth website. 
 
Only our members will be listed on our Expedia landing page as well as on our site. We know from surveys that three out of four internet travel shoppers who go to a destination site will book their trip if the opportunity is there. We will use Expedia as a pilot program to see how many of our hotels receive reservations through See Plymouth.
 
At the end of this season based on the success of the platform, we will continue with Expedia or begin researching our own booking engine. With over a million people a year looking at SeePlymouth.com, it is time to offer a seamless way to plan a trip, reserve a room, and experience a truly unique New England vacation. We are here to support our hotels and will do what we can to increase reservations.
Just for Restaurants! Edible South Shore
Need some free promotion? Send in some info, and we’ll put you in our Edible South Shore social media campaign at no cost to you. It’s our way of treating our members during the Chamber’s Local Eats Week.
 
See Plymouth is placing destination print ads in the following issues of Edible South Shore Magazine:
  • Spring issue, drops March 10
  • Summer issue, drops June 10 
  • Fall issue, drops September 10 
Edible South Shore and See Plymouth have teamed up for a social media campaign that will include all participating restaurants, and will coincide with the print campaign drop dates. Participants get bragging rights, the opportunity to have free edible South Shore Magazines delivered to the restaurants and the benefit of social media outreach.

To participate please contact Laurie Hepworth at Edible South Shore to confirm your participation:
  • YES, I’d like to participate
  • Name of Restaurant
  • Restaurant mailing address
  • Number of magazines you’d like delivered to your establishment
  • Social media handles
Getting Tourism Back on Track
The new MA Legislature Joint Committee on Tourism, Arts, and Cultural Development has been assigned. We look forward to working with Senators Edward Kennedy (Chair), John Cronin (Vice Chair), Susan Moran, Walter Timilty, John Velis, and Ryan Fattman (Ranking Minority).

On the House side, we are lucky to welcome Representatives Darole Fiola (Chair), Dylan Fernandes (Vice Chair), Tricia Farley-Bouvier, Mary Keefe, Natalie Blais, Tommy Vitolo, Smitty Pignatelli, Jon Rogers, Kip Diggs, David Vieira, and Mathew Muratore (Ranking Minority).

It will take some effort to get tourism back on track after the pandemic, and I am confident this group will offer support and guidance while pushing through important tourism legislation for all the RTC’s and MOTT.
Special Thanks to our 2021 New and Returning Members
1620 Winery & Wine Bar | 3 Daughters Jewelry | A & A Metro | A.D. Makepeace
Alden House Historic Site/Alden Kindred | Alden Park | Alexis Marie Photography
Ally Charter Bus Boston/Shofur | Angelo's Famous Roast Beef & Deli | Chris Anzuoni
Aristocracy Salon & Day Spa | Art Complex Museum | Back Roads of the South Shore
Battleship Cove | Best Western PLUS Cold Spring | Billington Sea Kayak | Blake Planetarium
Bramhall's Country Store | CabbyShack | Cape Cod Canal Region Chamber of Commerce
Cape Cod Chamber of Commerce | Cape Cod Cranberry Growers Association
Cape Codder Resort & Spa | Captain John Boats Whale Watching & Deep Sea Fishing
Celebrate Greater Plymouth | Colony Place | Cohasset Chamber of Commerce
Town of Concord | Cork & Table Kitchen & Wine Bar | Cranberry Country Chamber of Commerce Cupcake Charlie's | Dan'l Webster Inn & Spa | Dead of Night Ghost Tours | Destination Salem
Discover Middleborough | Discover Quincy | Dave Emmons | Falmouth Museums on the Green
Friends of the Paragon Carousel | General Society of Mayflower Descendants/Mayflower Society
Gogo Charters Boston/Shofur | Hampton Inn & Suites | Heritage Museums & Gardens
High Limb Cider Taproom | Hilton Garden Inn | Hingham Historical Society
Hotel 1620 Plymouth Harbor | Hull Lifesaving Museum | Hull Nantasket Chamber of Commerce
Hy-Line Cruises | Independent Fermentations Brewing | Indianhead Resort | Inn at Scituate Harbor
Island Queen-Ferry | Jack Conway | The Jenney Interpretive Center | John Carver Inn & Spa
Jon C. Sidoti | Kevin P. Martin & Associates | KKaties Burger Bar Plymouth | Made It!
Mamma Mia's at The Pine Hills | Mamma Mia's on the Waterfront | Marshfield Chamber of Commerce Mass Audubon South Shore Sanctuary | Michael Varao, Real Estate Consultant
Middleborough Historical Assn. & Museum | Mirbeau Inn & Spa Plymouth
National Charters Bus Boston/Shofur | Neat Lady Fishing | Newport Jerky Company
North & South River Watershed Assn. | Old Colony Planning Council | PAC TV | Pet Recess
Pilgrim Festival Chorus | Pilgrim Hall Museum | Pilgrim Society | Pilgrim John Howland Society
Pinewood Lodge Campground | Pioppi's Liqours | Plimoth Candy Company
Plimoth Patuxet Museums | Plymouth 400 Inc. | Plymouth Antiquarian Society
Plymouth Area Chamber of Commerce | Plymouth Bay Cultural District | Plymouth Bay Winery
Plymouth Center for the Arts/Plymouth Guild | Plymouth Cordage Historical Museum
Plymouth Cruises Aboard Lobster Tales | Plymouth Harbor Knits | Plymouth Launch
Plymouth Mysteries, LLC | Plymouth Night Tour | Plymouth Philharmonic Orchestra
Plymouth Public Library | Plymouth Regional Economic Development Foundation
Plymouth Rock Foundation/Pilgrim Progress | Plymouth Yacht Club
Preservation Society of Newport County | Priscilla Beach Theater | Project Arts of Plymouth
Rio's Steakhouse | Roll Street Tavern | Ryan Family Amusements | Salem Witch Museum
Sandwich Chamber of Commerce | Sandy Pond Campground | Sandy's at Plymouth Beach
Scituate Historical Society | Scituate Visitors Center | Sea 5 Ventures | Second Wind Brewing Company Shelly's Tea Rooms | South Shore Chamber of Commerce | Spectacle Management
Speedwell Tavern | Sperling Interactive | Spirit of Plymouth Tours | Steamship Authority
Stellor Custom Jewelry | Su Casa | Susan Perry Skin Care & Day Spa | Tavern on the Wharf
The Art Shoppe Jess Art Studio | The Pinehills | The Tasty | Three V | Franklin Triffletti
Triple M | USA Renaissance Events Rentals and Sales, Inc.
UVA Wine Bar | We Need a Vacation | Woods Seafood
Enough from me…let’s get to the good stuff…
Tourism Trends:
Back to Basics
Another Distinction for Us!
Key Takeaways from Destination Analysts
for week of March 8, 2021
This is worth reading.
Finally, things are looking up!
Cord Cutter Advertising
…if you don’t know this term,
it’s time to learn it.
As part of our advertising this spring,
we will be on ROKU.
U.S. Travel Association Update
You’ve Been Vaccinated…
Now What?
Why Kids Need Poetry
in their Lives
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