Project ALY, which began in 2013, promotes acceptance through educational workshops for parents, community groups, and agencies; the development of role model stories, highlighting the stories of parents and family members who have developed greater acceptance for their LGBTQ youth; and through a social marketing campaign that includes online advertising and ads on bus shelters throughout Brooklyn.
“Parents and caregivers are our first teachers and protectors--but that is not always the case for many LGBTQ young people, whose families struggle to accept their identity. I commend CAMBA for stepping up with this new campaign to help parents better understand and appreciate their children as they are. Prominently displaying messages that promote acceptance will help parents of LGBTQ young people and our communities to be more accepting and affirming," said First Lady Chirlane McCray, who leads the NYC Unity Project.
Project ALY’s 2017 campaign will, for the first time, run in Spanish as well as English. More information on the campaign and resources for parents, family members and youth is available at
. You can join in as well: Follow
and use #ProjectALY to share your own story of support.