SHARE:  

How Does Print Survive in a Digital Era?

by Evan Chung


It's undeniable that the publishing industry has been trending towards a digital landscape for several years. As Director of European Operations Philippe van Mastrigt writes in his annual Publishing Trends report, print circulation has consistently declined year after year for most publications. But even amidst an industry-wide decline that shows no signs of stopping, print circulation still remains a significant revenue source for many publishers, and some publishers have been able to slow the decline of (or even grow!) their circulation numbers.  


Let’s take a closer look at some of these publishers! In this article, we’ll examine three publications of different sizes, locations, and niches – The New York Times, Deseret News, and The Surfer’s Journal (plus a few other nature and travel magazines) – to gain some insight into what these publishers are doing to keep their print segment afloat.

Read More

The Great Merge: The Convergence of Text, Audio, and Video

by Philippe van Mastrigt


Throughout history, the media landscape has perpetually been shaped by the development of new media types. For example, printed media, which flourished at the end of the 18th century and especially in the 19th, was joined by cinema in the early 20th century, radio in the 1930s, and television from the 50s/60s onwards. Each new entrant disrupted the previous ones without phasing them out, and up until recently, text, audio and image all had their own niches that coexisted in a delicate balance.  


When the internet was popularized in the early 2000s, it didn’t immediately create any new media types- internet media was typically a combination of online press, podcasts and videos (and occasionally a mix between the three). However, since I started following publishing trends, I've noticed the emergence of a new paradigm: the gradual abolition of the boundaries between these three universes of text, audio and video.

Read More

How to Prioritize Your Tasks Each Day

by Dan Heffernan


When I was a university student, I had a housemate who was working full-time for a faith-based charity. There was no space for him at the charity’s offices, so he worked from our house most mornings before he had to leave to attend meetings. He would spend the first 30 minutes of each day planning. I could never figure out what would require such intricate planning each day, and 30 minutes seemed excessive.


Years later when I was in a job role which required attention to many disparate things on a given day, I learned about the power of planning. I have had this habit now for over 40 years, and it has served me extremely well, with benefits that have improved the quality of my work and boosted my career.



Read More

Search and Social Media Without News: What Does This Mean for Publishers?

by Evan Chung


We are living in a transformative period of technological progress. Within just the last few years, the world has seen once-futuristic technologies like AI and self-driving electric cars become integrated into everyday life. The internet and social media continue to take a greater and greater role in the lives of people all over the world. However, the rise of technology has also granted substantial power to the world’s largest tech and software companies, who have become so globally relied upon that any changes made to a particular platform or product can substantially affect the way millions of people live their lives. 


The ability for tech companies to shape the world is evident in their relationship with news (and thus, news publishers). It seems to be an industry trend for Big Tech to downplay or eliminate news from their platforms entirely. So, what are the implications of these trends for publishers worldwide? Let’s take a closer look at the specific actions big tech companies are taking to eliminate news, and what the consequences of these actions might be. 


Read More
Facebook      LinkedIn      Twitter      YouTube

AdvantageCS | 3850 Ranchero Drive | Ann Arbor, MI 48108 US