October 07, 2025

Subscribe to this Newsletter

"We cannot wait to welcome you

to Corning in September, 2026!"


Explore Steuben, Host Destination: 2026 New York State Tourism Excellence Awards & Summit


"We are thrilled to showcase Corning, a place where ideas take shape and creativity shines — from its legendary glassmaking to our historic Gaffer District, alive with boutique shops, art-filled public spaces, and an impressive culinary scene. It’s a community that reflects both tradition and innovation, the perfect stage for tourism leaders to gather, share, and spark new possibilities.


At the heart of it all, we’ll gather at the world-renowned Corning Museum of Glass — where molten glass transforms before your eyes, dazzling galleries inspire wonder, and more than 150 years of artistry and innovation come to life.

The Explore Steuben team is honored and energized to host the 2026 Tourism Excellence Summit — a celebration of visionaries shaping tourism’s future, set in a destination that reminds us of what’s possible when art, science, and passion fuse together. We cannot wait to welcome you — with true Steuben County hospitality — to Corning in 2026!"


- Kevin Peterson, Destination Host, President & CEO, Explore Steuben

"Join us in Corning for the 2026 NYS Tourism Excellence Awards and Summit—where industry leaders come together to celebrate success, share insights, and look towards the future of tourism in New York State. The Southern Finger Lakes’ vibrant spirit and hospitality make it the perfect setting to connect, collaborate, and be inspired. We look forward to seeing you there!"


- Todd Garofano, Event Co-Chair, Executive Director, Discover Schenectady

View as Webpage

In This Newsletter:

Issue Feature:

- Corning to be Host Destination of September NYS Tourism Excellence Awards & Summit

- Share your Input for Another Fantastic Year of NYSTIA Events

- Recap & Recording: Take Off New York

- Upcoming Wednesday Webinar & Last Week's Recap

- Travel Show Recap: Montreal


Advocacy:

- 2025 State of Rural Tourism White Report Survey

- 2024 NYS Visitor Spending Update


Member News:

- Gov. Hochul Announces Completion of Projects Supporting Tourism in Adirondacks

- 'Improving Passenger Rail in the Empire Corridor' Symposium

- Help PTNY Showcase the Economic Power of the Empire State Trail

- New York Accessible Travel Conference

- America's Fireboat, Fire Fighter, Seeks New Home


Events:

- NYSTIA Wednesday Webinar


Featured Co-Ops:

- AARP February 2026 NYS Travel Feature

- Online International Inbound Travel Professional Development Program


Careers:

- Visitor Experience Manager, NYS Equal Rights Heritage Center

- Director of Sales, Visit Ithaca

Corning, NY: America's Crystal City


Take a look at Explore Steuben’s beautiful promotional video, shown at the 2025 NYS Tourism Excellence Summit in Lake George. Get a glimpse of the experiences waiting for you in Corning and start planning your visit!

Last week we announced Utica as the host destination for the New York State Tourism Conference, to be held April 22-24. Now you can mark your calendars for both 2026 events!

Help Us Plan 2026 Tourism Industry Event Programming!

Your Input Needed re: Topics, Issues, & Perspectives


We thank the 2025 attendees of April’s NYS Tourism Conference and September’s NYS Tourism Excellence Awards & Summit for your enthusiastic, positive feedback. We want to be sure that we provide even more valuable experiences in 2026.


Take the Brief Survey - Please take a moment to share your thoughts and help us plan another fantastic year!

Sign Up! Using PTO to Power Tourism in Your Destination with Take Off New York Campaign

Last Friday, October 3rd, tourism professionals across NYS got together virtually for the official 'Take Off New York campaign briefing. In case you missed it, you can watch the video recording here.


We need your help in spreading the word! Sign up to receive your free assets, developed by the team at FOURTHIDEA to encourage New Yorkers to use their remaining 2025 PTO to explore your destination. Sign Up Now

Pro-bono campaign developed by FOURTHIDEA for NYSTIA members

Tomorrow:

October 8 | 9:15-9:45 AM | Free | Register Now

Attracting and Hosting Sustainability-Minded Organizations & Events

Tips & Tricks on How to Host More Sustainable Meetings & Events

This presentation will cover the ins and outs of how to attract sustainability minded organizations to your facilities through the lens of the Department of Environmental Conservation's new Green Meetings and Events Policy. Topics covered will include ways to host more sustainable meetings and events and market these features to sustainability minded organizations. Join us for this free workshop, presented by Brendan Woodruff from NYS Department of Environmental Conservation. Register Now for Free

Oct. 1 Webinar Recap: For those of you who miss last week's Wednesday Webinar Generative Engine Optimization (GEO): A New Era of Visibility with Cassandra Razzi at Orange 142, you can access the full recording and slide deck here.

⚖️ Advocacy Matters to You

Make Rural & Small Town Tourism Heard!

2025 State of Rural Tourism White Report Survey


The Rural Tourism Network needs your help ensuring that rural and small-town tourism is included in national conversations. Please share 5-7 minutes of your time to take their first 2025 State of Rural Tourism White Report, designed to strengthen the case for funding, provide benchmarks, increase rural destinations' visibility, and highlight opportunities. Take the Survey

What Does Tourism Mean To Your County?

2024 NYS Visitor Spending Update


The county-level advocacy handouts accessible on the NYSTIA website have been updated with data from the 2024 Tourism Economics report commissioned by ESD / I LOVE NEW YORK. Access the handouts here.

Industry News:

Governor Hochul Announces Completion of Recreation & Transportation's Projects Supporting Year-Round Tourism in Heart of Adirondacks

Governor Kathy Hochul announced the completion of two major recreation and transportation projects that help showcase the beauty, accessibility and adventures available in the Adirondacks. Construction is complete on the third and final phase of the Adirondack Rail Trail...


Continue Reading

'Improving Passenger Rail in the Empire Corridor' Symposium - Wed. Nov 19

Join the Empire State Passengers Association for the ‘Improving Passenger Rail In The Empire Corridor', a one-day symposium designed to bring together business and community leaders, government representatives, tourism and hospitality industry...


Learn More & Register

Help Parks & Trails New York Showcase the Economic Power of the Empire State Trail

Parks & Trails New York (PTNY) has launched the first-ever economic impact study of the 750-mile Empire State Trail—and they need your help! By sharing this survey, you’ll play a key role in helping policymakers, funders, and developers understand the trail’s true...


Share the Survey | More About the Project

New York Accessible Travel Conference

Join us! November 6, 2025

Queens Economic Development Corporation, in partnership with Accessible Travel NYC, is hosting the first-ever New York Accessible Travel Conference on November 6, 2025 at Queens Borough Hall. This free, invite-only event will bring together leaders from all sectors to explore how accessibility strengthens the bottom line while...


Reserve Your Spot

America's Fireboat, Fire Fighter, Seeks New Home to Continue Historic Mission

America’s Fireboat, Fire Fighter, is preparing for her next chapter. This National Historic Landmark, celebrated as one of the most decorated and iconic vessels in U.S. firefighting history, is seeking a new permanent home where she can continue her role as a teaching...

Continue Reading

The Seneca Chief Sets Sail!

History is in motion! The Buffalo Maritime Center’s replica canal boat, Seneca Chief, has embarked on a remarkable journey retracing Governor DeWitt Clinton’s legendary 1825 voyage from Buffalo to New York City, marking the Erie Canal’s 200th...



Continue Reading

Events & Webinars:

Attracting and Hosting Sustainability Minded Organizations & Events

Wednesday Webinar | NYSDEC | October 8

Register Now

The State of the American Traveler Survey Findings - Oct. 2025

Webinar | Future Partners | October 8

Register Now

The 2025 Empire State Greenways Conference

Webinar | Parks & Trails New York | October 15

Register Now

Featured Co-Ops:

AARP February 2026 NYS Travel Feature

The NYSTIA February 2026 AARP Co-Op feature will appear in the AARP Mid-Atlantic Region (NY, PA, NJ) to target 2026 Spring and Summer travel intenders. The 2025 feature generated over 2,500 leads/requests for literature. 


The issue will offer some compelling benefits targeting age 50-59 'active & adventurous' audience, advertisers will receive matching space for advertorial content, and the issue will offer reader service lead generation, delivering thousands of contacts!


Learn More & Sign Up

NEW: Online International Inbound Travel Professional Development Program

Discover how to tap into the growing global travel market with the Inbound Insider: Steps to Success Online Program, developed by IITA and Alon Tourism Solutions.


This cost-effective training helps destinations, suppliers, and tourism professionals build international trade partnerships, develop market-ready products, and attract global visitors. Strengthen your readiness for America 250 and FIFA 2026—learn more today!


Learn More & Sign Up

Job Postings

Director of Sales, Visit Ithaca

The Director of Sales (DOS) is responsible for promoting and selling Tompkins County as a unique destination for large group meetings, conferences, and events through effective relationships with internal team, external partners, and key customers. The DOS will serve in the leadership role for the sales department, focusing on training....


Learn More & Apply

Visitor Experience Manager, NYS Equal Rights Heritage Center

The Visitor Experience Manager (VEM) is responsible for the oversight of all aspects of the visitor experience and operations of the NYS Equal Rights Heritage Center (Heritage Center) and providing administrative leadership for the City of Auburn Historic and Cultural Sites Commission (Commission). The VEM plays an integral role in the visitor...


Learn More & Apply - Deadline to Apply is October 14th. 

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit

Thank you to our 2025 Partnership Community!

WHAT WE DO:

We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.

Facebook  Instagram  LinkedIn  X