August 29, 2023

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I'm Looking Forward To Seeing You All on September 13-15

Thank you in advance for your support and participation in the 2023 NYSTIA Annual Meeting and New York State Tourism Excellence Awards.

Our colleagues at Visit Rochester, the Strong National Museum of Play, and the Hyatt Regency Rochester have gone all out to provide you with a meaningful and memorable event. Apparently, you agree - our registered attendance has now surpassed 175!

Here's a look at the programming:

  • Roots of Rochester FAM Tour: Visiting three iconic Rochester locations with beverage tastings, fun food, and food for thought: The Genesee Brew House, the George Eastman Museum, and Black Button Distilling. There is still room on the bus: Learn More / Add to Your Registration
  • Wednesday Night Freestyle Dining: Network with colleagues and friends on Wednesday evening with Visit Rochester's restaurant guide
  • Know-How & How-To Marketing Workshops: Briskly-paced Thursday morning program with 20-minute workshops reviewing best-practice techniques, technologies, and strategies!
  • Destination Management Insights: Panel discussions and presentations from your peers to assist you in providing transformational stewardship/leadership in your destination!
  • Member-To-Member, 1:1 Networking Sessions: It's becoming a tradition: learn about the latest solutions available to address your goals and objectives in 2024 and beyond. Review the participating solutions providers and reserve your free time slots
  • TPA Meeting: Calling All TPA's: Join Ross Levi and the I LOVE NY team Thursday afternoon at 4 PM for an informative briefing.
  • Tourism Excellence Awards Ceremony: The Awards Ceremony, reception, private access to the Strong National Museum of Play, and a fun-filled NYSTIA 'GAME NIGHT' on Thursday evening will be unforgettable! Bring a Guest: Purchase additional here
  • Post-Awards 'Garbage Plate' Afterparty: A late-night Rochester tradition, this casual food-fest is hosted by your Visit Rochester friends at the Hyatt Regency Rochester.
  • Friday Morning Keynote Remarks: featuring Chris Thompson, President & CEO of Brand USA, followed by a joint presentation of 2024 international marketing opportunities partnering with I LOVE NY.
Register for the Annual Meeting

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In This Newsletter:

2023 NYSTIA Annual Meeting & Tourism Excellence Awards:

  • Packed Agenda Ahead!

Annual Meeting Announcements

  • 1:1 Networking Sign Up for your Sessions!
  • DEAI in Action: Cass Harrington, Destination Marketing Corp, to Speak on Panel
  • DEAI in Action: Rebecca Griffin, Monroe Community College to Speak on Panel

Member News:

  • New Member Introduction: MacKenzie Zarzycki at Discover Saratoga
  • Travel Show Recap: Prime Life Expo, Springfield, MA
  • Lake George Triathlon Festival Returns for Labor Day Weekend

Webinars & Events:

  • 2023 NYSTIA Annual Meeting and New York State Tourism Excellence Awards

Featured Co-Ops:

  • Miles Partnership: Destination Optimization Program
  • RoadRUNNER: Touring New York State on Two Wheels

Job Postings:

  • Sales and Partner Relations Manager, Finger Lakes Tourism Alliance
  • Events Coordinator, The Wild Center

🗣 Annual Meeting Announcements:

Schedule Your Member-To-Member 1:1 Networking Sessions!

Meet solution providers, get acquainted with their services, and discuss your destination's needs on Thursday afternoon at the NYSTIA Annual Meeting!

Gain insights on the tools, strategies, partnerships, and technology available to assist you in meeting your destination marketing and management goals in 2024 and beyond.

Schedule Now

DEAI Panel: Cass Harrington, President & CEO at Destination Marketing Corp.

Cass Harrington, President & CEO of Destination Marketing Corp. (Otsego & Schoharie Counties TPA), will speak on the DEAI In Action: From First Steps to Results panel on Thursday, September 14th. Cass will discuss the intricacies of the successful 2022 Hispanic Marketing Campaign developed for 'This is Cooperstown', aimed at building on the momentum of a significant Latino Hall of Fame inductee and boosting Hispanic visitors to Cooperstown.

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DEAI Panel: Rebecca Griffin, Hospitality Department Chair/Faculty at Monroe Community College

Rebecca Griffin, Hospitality Department Chair/Faculty at  Monroe Community College - Hospitality, will speak on the DEAI In Action: From First Steps to Results panel on Thursday, September 14th. In particular, Rebecca will speak on her involvement in Visit Rochester's I.D.E.A. committee, and the partnerships with DEAI industry stakeholders to implement Hospitality industry training.

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Member News

All News

New Member Introduction: MacKenzie Zarzycki from Discover Saratoga

Please welcome MacKenzie Zarzycki, Director of Marketing & Communications at Discover Saratoga, to the NYSTIA Community! MacKenzie's role involves creating and implementing marketing strategies that promote Saratoga County as a premier destination for meetings and events. She also supports the Vice President of Membership in recruitment and annual events. She is currently on the Wesley Foundation Board in Saratoga Springs.

Meet MacKenzie

Travel Show Recap: Prime Life Expo, Springfield, MA

NYSTIA exhibited at the Prime Life Expo at MGM Grand Springfield in Springfield, MA, on August 27th. Attendees were predominately aged 50+ and many were looking to plan their next trip to New York! They expressed interest in historic sites, parks, and multiday trips through different destinations within New York State.

Continue Reading

Lake George Triathalon Festival Returns for Labor Day Weekend

Alpha Win hosts the 17th annual Lake George Triathlon Festival this coming Labor Day weekend. On Friday, September 1 through Sunday, September 3, the bikeways, sidewalks and shores of Lake George and Queensbury will be filled with willful athletes competing to win one of the featured races: the Alpha Sprint, Alpha Olympic, or the Alpha 70.3.

Continue Reading

Upcoming Events

All Events

2023 NYSTIA Annual Meeting & Tourism Excellence Awards

September 13-15

Event | New York State Tourism Industry Association | Learn more

Featured Co-Ops:

All Co-Ops

ITS2023: NYS Marketplace Co-Op Exhibitor Package Available

With opportunities to participate in the NYS Marketplace or NYSTIA pavilion as an exhibitor (or bundle both for $500 savings!), you can present your NYS destination or tourism business to key international and domestic inbound travel trade buyers, and take part in this 3-day show with 2 focused trade days and 1 combined consumer and trade day.

Learn more

RoadRUNNER Magazine: Touring New York State on Two Wheels

RoadRUNNER Motorcycle Touring & Travel Magazine is the go-to for affluent riders seeking new destinations. Join RoadRUNNER's special Travel Destination Guide section for a low-cost way for y to reach their affluent audience of motorcycle travelers!

Upcoming Deadlines: Reserve by 9/5 for the October issue and 11/3 for the December Issue!

Learn More

Job Postings

All Jobs

Sales & Partner Relations Manager,

Finger Lakes Tourism Alliance

The Sales & Partner Relations Manager is responsible for all partnership development activities, including recruitment, retention, financials, management of the partner database and website, administration of membership records, programming, events, corresponding committee oversight, and development of membership benefits. 

Learn More

Events Coordinator, The Wild Center

The Events Coordinator is an enthusiastic, energetic, and organized member of The Wild Center team. This self-starter is the primary staff person responsible for organizing all internal and external events and performs a range of duties including setting and leading cross-departmental meetings, acting as the facility logistics lead, and following up on all external event inquiries such as weddings, meetings, parties, etc. 

Learn More

Take the 2023 Tourism Advocacy Survey | Share your DEAI Case Study

FRP to Host a NYSTIA Event | Submit a Workshop Proposal

NYITS Exhibitor Package Available | 2023 Travel Show Schedule


Advancing economic responsible growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.

For more information about NYSTIA membership, events, advocacy, Co-Ops, and other services visit:

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