JCPenney said its new private brand, Thereabouts, is designed to be an “inclusive line of kids apparel that celebrates a diversity of shapes, sizes, styles and abilities.”
The collection includes a line of adaptive clothing that’s aimed at kids with sensory, dexterity or mobility needs. The apparel has features like easy-access openings, sensory-friendly seaming, hidden abdominal access and no tags, the retailer said.
“We believe all kids should feel confident and capable in the clothes they wear, and parents should feel good about the clothes they buy,” said Michelle Wlazlo, executive vice president and chief merchandising officer. “We are proud to say that the Thereabouts collection is our most inclusive kids brand ever.”