Welcome to the February Cirrostratus Group newsletter.

Many SaaS solutions are sold to developers and often they are horizontal applications that are applicable to several markets. In some cases they are tools and in other cases they are key functionality that is embedded into the ISV software. Of course all of the clouds such as Azure, AWS and Google sell to developers but not all providers are in that size and influence category. Sometimes the theory is that these applications must sell themselves or be viral in nature which works well and this concept is often referred to as product led growth. Product led growth is a great concept but as outlined below some products require some selling and not all products can start out as free versions or grow within a company via word of mouth.

Paul Ressler
The Cirrostratus Group