Over the last year, The Ocean Project has continued to support the global movement towards "30x30," the goal of protecting at least 30% of our blue planet's lands, waters and ocean by 2030. Collaborating with our partners, we have been promoting 30x30 as the Conservation Action Focus for World Ocean Day for the third straight year; integrating 30x30 into our global youth engagement and leadership initiative; and advancing 30x30 within the zoo, aquarium and museum (ZAM) community, including through coordinating a 30x30 working group in the United States.

This 30x30 working group has created a comprehensive set of tools and resources available at no charge for other organizations to use in their own outreach and engagement efforts around 30x30, including a messaging kit that has proven especially popular as a training tool for staff and volunteers, two videos that are being used to introduce 30x30 to various audiences, and a creative concept for a 'recording booth' used to capture visitor opinions so that they can be shared with decision makers.

We also collaborated on a letter related to 30x30 that was signed by three major US ZAM associations (AZA, ASTC, and AAM) and 200 ZAMs from 50 US states in an unprecedented show of support for conservation, and delivered it to leaders in Washington, DC. And with the UN Biodiversity Summit (COP15) in Montreal this December, we will continue to encourage organizations and individuals to ask global leaders to adopt the goal of 30x30.

To learn more about the efforts of the 30x30 working group and explore the various tools and resources available to other organizations, go to the 30x30 landing page.
To see some of the resources being developed by our partners at the Campaign for Nature in advance of COP15 in Montreal, check out their social media toolkit
To stay updated on the opportunities to show support for 30x30 and the America the Beautiful initiative, members of AZA can join the “30x30 Community" on the AZA network or contact us directly.
To explore ideas and options for how your zoo, aquarium or museum can get more actively involved, please contact us at 30x30@TheOceanProject.org.
Special thanks to the Gordon and Betty Moore Foundation for their strong support over the years on these and related issues.