R;pple is a FREE interceptive tool designed to present a visual prompt when a person searches for harmful keywords or phrases relating to the topic of self-harm or suicide. These phrases include any words or terminology which have been identified as displaying potentially damaging online content.
Step 1: Search
A user searches for harmful content via online web searches, forums or video sharing sites using one of the keywords configured within the R;pple tool. [Please note, R;pple does not capture any personally identifiable information nor track users.]
Step 2: Analysis
The R;pple tool flags up that a user has searched online for one of the keywords configured within the tool relating to suicide and/or self-harm and triggers R;pple into action.
Step 3: Intervention
Before the person is directed to the online results relating to their search, R;pple displays on their screen. A message of hope is displayed followed by a selection of 24/7, free mental health charity partners available to contact in a variety of different communication methods, including calling, texting, and web chatting.
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