Cheshire AV-ator
Justin Cheshire
We hope everyone had a great Labor Day Weekend.

We have lots to celebrate as we head into the fall, including a new Office Manager and work anniversaries for three of our valued employees. 

In this issue, you'll also find two events - an MPI Insider's Technology Event and an exciting free expo sponsored by Visit Rochester - that we're involved in, and that we invite you to attend.

Be sure to check out our Tips and Best Practices for Trade Shows, toward the bottom, as well as the post on Rochester's Challenger Miracle Field, an inspirational initiative that you'll want to learn more about.

If we can assist with  an upcoming event, please contact me at (585) 325-4250, ext. 102, or email me at  to put our amazing team to work for you! 
Meet Gina Foster, Cheshire's New Office Manager

When you first meet Gina Foster, you're struck by her warm smile, her sense of humor and her air of calm confidence. Gina's a Rochester native with four children and four grandchildren, and she's just taken over as Office Manager at Cheshire Audio Visual.

Gina comes to us with more than 20 years of experience in diverse areas of Financial and Office Management. For the past 18 of those years, she has enjoyed working with Paley Studios. We were fortunate that when CPA Ken Dell learned the great sculptor had plans to "cut back" on working, he referred Gina to us.

"I look forward to organizing office functions and putting new procedures into accounting, so we'll have stronger long-term prognostication abilities ," Gina shared.

"With more streamlined processes, everyone's attention can be where it should be...on their individual projects and clients, and not on the day-to-day financial and office operations."

I'm so happy to be here," Gina confided. "Everyone has made me feel incredibly welcome, and it's great to be part of this team."

And we're just as delighted that  Gina has agreed to join us!
Celebrating Valued Team Members' Work Anniversaries

Any company is only as strong as its employees, and at Cheshire, we are fortunate to have, without exception, a great, dedicated team of professionals working with us.  So it gives us tremendous pleasure to congratulate the following employees on their work anniversaries. We recognize that they give their all, every day, to ensure both Cheshire's and our clients' success and peace of mind.

Jesse Newcomb, CTS - Celebrating 15 Years

It doesn't seem possible that Jesse Newcomb began his career with Cheshire 15 years ago. As Cheshire's Account/Production Manager for Exhibits, Jesse's commitment to his clients and to customer service is legendary.

"I enjoy doing whatever is needed to solve any problem that might crop up, and to be a value-added member of each client's team."
~ Jesse Newcomb

Chuck Aeckerle - Celebrating 9 Years 

Chuck Aeckerle is Cheshire's Account/Production Manager  for Corporate Meetings and Events. It's hard to imagine Cheshire without Chuck's infectious smile and can-do attitude over the past 9 years.

"I think it's important to really listen to our customers' needs and goals. Through listening, we can identify the best way to use our skills to make their vision happen." 
~Chuck Aeckerle

Ben Allen - Celebrating 2 Years 

Ben Allen has been part of the Cheshire Team as Technology Specialist for the past 2 dedicated, full-spectrum service to every client from the moment they sign, until the event is over.

"My to execute the client's vision, and then try to  exceed  their expectations.  There's nothing as fulfilling as when a client, or that client's senior management, walks into a room and is completely blown away by the results."
~ Ben Allen
Partnering with Mirror Show for Ortho Clinical at AACC

We had the honor of partnering with Mirror Show Management on a booth for Ortho Clinical Diagnostics at the  70th AACC Annual Meeting and Clinical Lab Show at McCormick Place in Chicago.

AACC is a huge trade show, so it was important to have strong and impactful branding and messaging across the entire exhibit space of the show floor.
In addition to handling lighting and sound, Cheshire installed a videowall consisting of sixteen NEC 46" displays, and two  46" Elo  PCAP Touch displays, the content of which was powered by the Barco   E2 Switcher. We also used the E2 Switcher to control all monitors in the booth, in order to create a major "reveal" at the opening of the show, in which R2 Spot Fixtures helped maximize the excitement factor through a light show.
In the video display area, we mounted a 3 Meter Fog Screen to the front of our 12' x 12' truss structure, creating a prominent display that was powered by a Christie Roadster HD 14000 Lumen Projector, ensuring the entire display would receive maximum attention from anywhere on the trade show floor. A Sharp 70" HD LCD/LED Monitor was instrumental in assisting with speaker presentations. Additionally, we used 2 units of a relatively new and innovative technology called Hypervision, to create an eye-catching hologram effect.
For more information on how you might incorporate some of these technologies into your booth or trade show, please give us a call. 
You're Invited to the MPI NENY EDUCATION EVENT

On Wednesday, September 12, from 3 to 5 pm, we will host the MPI (Meeting Professionals International) Northeast/New York  Education Session at our office, located at  60 Pixley Industrial Parkway in Rochester, NY.  At this event, you'll get an insiders' look at today's technology.

If you're looking for innovative ways to incorporate technology into your next meeting or exhibit, come and immerse yourself in the latest technology and 
staging elements used for exhibits,  corporate and association clientele. 

This hands-on program will allow you to see the latest display technology on the market, in action, and discover how Cheshire addresses some of the challenges you might be facing when you create your events, including:

- The latest display technology on the market and how that delivers impact;
- How to incorporate this technology into your next event; and
- How to effectively communicate your technical needs with your AV provider.

The event includes  Registration, Education, Handout, Networking, Drinks & Light Fare. 
One CE Credit is available (Pending EIC approval) in Domain G: Meeting or Event Design 

RSVP:  Advance online registration is preferred, but walk-ins are welcome!

EVENT PRICING:  MPI Members, Preferred & Premier $40;  Non-Members & Essential  $80;  Non-Members $80;  Students $15;  Faculty $25

Hope to see you there!
Exhibitor Tips and Best Practices for Trade Shows

Heading out to exhibit at a trade show? Check out these tips and best practices to make sure your team is  expo-ready! And if you host a trade show, feel free to share this document with your exhibitors.


1. Set Goals for your participation - What do you hope to get out of it? Do you want to raise awareness and build your brand? Increase your mailing list? Find new clients? Demo or show off a new product or new equipment? Get registrations or build an audience for the next season? All of these are relevant goals, but only you and your team can decide which are most important. Your goals will help you determine the best way to exhibit and how to measure your success. The right strategies can set you up to win!


2. Determine the best way to reach your goals - What should your exhibit/table look like to best represent your business? How should your employees dress to reflect your brand? How will you make it interactive and/or attention-getting? Who from your staff should attend to ensure you achieve your goals? What collateral materials and how many pieces will you need? Do you want to provide some type of giveaway with your logo and contact info? Do you want to distribute a coupon with a value-added or discount offer so you can more easily track results? Determine how will you measure your success, in advance.


You're Invited to "Explore Rochester Under the Dome"

Looking for a fun way to discover the wealth of activities and resources in your own back yard? Join us for a fun, FREE event, hosted by Visit Rochester called  Explore Rochester Under the Dome. 

On Tuesday, September 18, from 4:30 to 7:30, we'll be exhibiting at the newly-renovated Dome Arena, located at 2695 E Henrietta Rd in Henrietta, NY. 

This free-to-attend event, that's part party, part trade show, part virtual tour of Rochester includes over 50 exhibitors and  music, free food and beverage tastings, a rock climbing wall (bring comfortable shoes in which to climb!), a Virtual Reality experience, a glass-blowing demo and more. Each of the exhibitors will be donating a raffle item, so there will be lots of chances to win! Be sure to bring your business cards to enter!

Bring colleagues and associates, and make an evening of it! In addition to tastings, Chef's Catering will be on hand, and anyone who purchases a meal will receive a free non-alcoholic drink.

This fun event is designed to help Rochesterians get to know the many attractions and resources in their own back yard! We hope to see you there!

For more information or to register (registration is not required, but is requested so  exhibitors will know how many people to plan for)  CLICK HERE .
Rochester Challenger Miracle Field: No Boundaries, Only Possibilities!

The dream of Rochester Challenger Miracle Field started with Ron Kampff, a Dad who loves baseball. When he discovered there are over 400 athletes playing challenger baseball,  he set out to create a safe and enriching environment... a Challenger Miracle Field...where children and adults with developmental, physical and emotional disabilities could enjoy the same health benefits and joys of athletic participation as those without disabilities. 

Through his efforts, and the generosity of many individuals and organizations within the community, the Challenger Miracle Field is becoming a reality.

Our Carly and her friends held a bake sale earlier this summer, and raised $700 to benefit the Miracle Field, which Cheshire matched to move this wonderful initiative forward and help complete the build-out of this important community resource.

4 Simple Steps for a Productive Work Day

Meetings Professionals are known for their mile-long to-do lists, which means they have to be uber-organized to get everything done.

This article from Entrepreneur Magazine highlights 4 simple strategies for making your work day more productive, including prioritizing your to-do list, keeping it consistent and realistic, monotasking, and using sprints rather than marathons.
Reaching the C-Suite with Your Marketing

Once upon a time, there was less clutter, so buying lists to send postcards and brochures to reach prospective attendees worked.  With today's proliferation of advertising, you must be much more inventive.

Reaching the C-Suite, by Kimberly Hardcastle-Geddes in Convene Magazine   offers solid insights into getting past the gatekeepers to reach your prospective high-level target audience. 

Stop Planning Events and Start Designing Them

If you've never heard of an event being compared to a bowl of cereal, you must read this article!

Matt Alderton talks about how to use "design thinking" to create conferences and events that will inspire passionate customers with cult-like followings, just as organizations like Apple, Airbnb, Warby and Uber have done.

You'll never approach an event the same way again!

In Case You Missed the Last Issue...

This onsite tech studio draws many attendees
If you missed our  last issue, here's a link to "Tips and Best Practices in Social Media for Meeting Pros."

Thanks to Michelle Mobley, Account Director of Marketing & Events at VRS Meetings & Events ,  for her collaboration on this article that offers tips and best practices of utilizing social media in relation to conferences and special events.