Member Marketing Update
September 2020
#MyLocalMA Campaign
The Bureau has launched a dedicated Landing Page for the #MyLocalMA campaign. We are directly engaged with Chambers of Commerce and other small business development and advocacy entities throughout our Regional Tourism Council to create content for this page. The page includes an image gallery, events carousel, blog section, and links to every Chamber in our region. We are excited to be collaborating directly with the 45 cities and towns that comprise our region. Once this page is fleshed out a bit more we will leverage our platforms, notably via social media campaigns, to reach a broad audience and inspire local and regional residents to concentrate the investment of their dollars into their communities.
Boston Safe & Strong Pledge
Boston Safe & Strong Pledge
We’ve partnered with the City of Boston and the Greater Boston Chamber of Commerce to devise a “Boston Safe & Strong” pledge that you will be hearing a lot more about in the coming days. While primarily aimed at businesses, the pledge also encourages guests and the public to comply with a series of public health measures that are proven to mitigate the spread of COVID-19.
GBCVB Virtual Open House October 14th
4:30 - 5:30PM
Photo Courtesy: David Fox Photography
Please plan to join us for our next virtual Open House on Wednesday, October 14th from 4:30 - 5:30pm! Martha J. Sheridan, President & CEO will share some GBCVB and industry updates and owner & trained chef Trisha Pérez Kennealy from the Inn at Hastings Park will join us and share her passion for teaching others how to cook by assuming a new role as Culinary Educator. The Inn has recently reopened with a renewed purpose as an immersive food and wine destination and has also opened the Whispering Angel Culinary Garden, in partnership with the world’s most celebrated rosé. Those attending will receive a special code for $10 off a visit or class in the Whispering Angel Culinary Garden. 

Grab your favorite beverage and we look forward to seeing you there!

Click HERE to register in advance for this meeting. After registering, you will receive a confirmation email containing information about joining the meeting.
GBCVB Webinar Series
The GBCVB continued its Webinar Series: Reopening & Recovery: Navigating the New Normal on Thursday, September 17th with:
Weathering the Storm & What the Future Holds for the Hotel Industry. The session was moderated by GBCVB President and CEO Martha Sheridan and included four seasoned hotel executives sharing how they are weathering the storm, and what their plans are for recovery and future growth. Members can easily access a link to the recording as well as recordings to previous sessions. 
Meetings & Events Updates
Coming Soon: Wedding Microsite
Boston Harbor Hotel - Lisa Rigby Photography
Photo courtesy of Boston Harbor Hotel and Lisa Rigby Photography
The GBCVB wants to showcase and promote your venue and/or services for microweddings and future large-scale wedding bookings! We're working on a new microsite to feature complimentary GBCVB "matchmaking" services, offers and listings. Best yet, we'll be supporting the effort with paid digital campaigns. Please send your microwedding promotions or any brochure materials to Maureen Buckley at mbuckley@bostonusa.com.
Boston's Empty Event - Copley Place, Labor Day
Photo Courtesy: David Fox. View more photos here.
On Labor Day (intentional) a group of passionate Hospitality and Live Event professionals gathered on Copley Square to create an Empty Event; one of many taking place across the country this summer. The Empty Event was just that: a full scale event set-up where no one attended to demonstrate the devastation to our industry since March 2020.
 
On average our Industry contributes over $1trillion in economic output and employs almost 12 million people (compared to 1.7 million in the auto industry). With 90% of 2020 Live Events being canceled and millions of industry folks out of work with no end in sight, this event was “to showcase and remind people that [an event] doesn't magically appear. That there are these extremely talented and highly skilled and trained professionals that build them," said Nancy Shaffer, President of Live Events Coalition.

"As an industry, we are looking for a seat at the table to make sure our One Voice is heard; we desperately need additional Federal Support to ensure we are here to entertain, educate, and provide you all joy and happiness on the other side of this pandemic," said Boston's Empty Event organizer Courtney Church, CEO of Corinthian Events. "From bus boys to bus drivers and auctioneers to audio engineers, they are all out of work. The Live Events industry is primarily made up of all small, independent businesses that don’t have private equity backers, shares or deep corporate pockets; our lifeline is very short. We need more help by expanding the Payment Protection Program."
Share Your Photos with BostonUSA!
Photo: Emmanuel Perez
We’ve launched a new collector tool which allows us to easily collect photos from members, local photographers and our social media audience. Send us your images for consideration in our next marketing campaign, blog or social post!
August New Members
Member Renewals
We want to thank you for your continued support and partnership. Your investment in our organization and industry is more crucial than ever as we look towards rebuilding together. Your member benefits are at work for you and uninterrupted during these unprecedented times. Here are some examples of your Membership Dues at work.
AUGUST RENEWALS: THANK YOU FOR RENEWING YOUR MEMBERSHIP
Blu Restaurant Boston Bike Tours by Urban AdvenToursBoston Celtics
Boston Harbor HotelBoston University Student Employment Services • •Dartmouth Group Davio's Chestnut Hill Davio's Northern Italian Steakhouse - Lynnfield Grotto Hard Rock Cafe Harpoon Brewery Hotel 1868
Inn at Hastings Park No. 284 - A Back Bay Guest House
Oliveira's Steakhouse onPeak Samuel Adams Boston Brewery - The Boston Beer Company Transportation Management Services Tresca Union Oyster House Wylie Inn & Conference Center at Endicott College YOTEL Boston
GREATER BOSTON CONVENTION & VISITORS BUREAU
Two Copley Place, Suite 105, Boston, MA 02116
www.bostonusa.com | 1 (888) SEE-BOSTON